LeapZipBlog: yucherrty's blog: H&M Group is the world's largest consumer of sustainable cotton and man-made fiber materials

H&M Group is the world's largest consumer of sustainable cotton and man-made fiber materials

January 10, 2019 by yucherrty  

The Textiles Exchange, the global non-profit organization, has released the Preferred Fiber Materials Market Report. The report shows that the H&M Group is currently the largest consumer of sustainable cotton and man-made fibre materials worldwide (eg Lysell, etc.). This marks the H&M Group's further step towards its long-term sustainability goal of achieving 100% use of recycled or other sustainable sources by 2030.


Living on a planet with limited natural resources means that the future of the fashion industry will not be able to operate in the current way. H&M believes that a business model based on reusable sustainable materials is the only way to maintain the sustainability of the fashion industry. Liesl Truscott, Head of Europe and Materials Strategy at the Textile Exchange, said: “Industry leaders have demonstrated their commitment to continuous improvement in sustainability. The data shows that the longer the set goals are, the more improvements companies will make. The more positive the impact, the companies recognize the need to strengthen and truly integrate successful environmental concepts into their companies."


The H&M Group's goal is to 100% use renewable or other sustainable sources by 2030. An important goal in this journey is that by 2020, all cotton used by the group will come from sustainable sources. H&M is proud to be the world's largest sustainable cotton user, including cotton that does not use fertilizers and chemical pesticides in the production process, recycled cotton and good cotton from the Good Cotton Initiative (BCI), and the world's largest Sustainable man-made fiber material users. According to the latest preferred fiber material market report from the Textile Exchange, the H&M Group is also one of the largest users of the world's sustainable source of down and one of the largest users of sustainable source wool.


Cecilia Brännsten, H&M Group's manager of sustainable environmental management, said: “With the Group's annual steady growth in the use of recycled and other sustainable sources, we have not only promoted cotton such as fertilizers and chemical pesticides that are not used in the production process. The growth in demand for widely used materials has also had an impact on the scale-up of new sustainable materials. We hope to guide other companies in the industry to move towards a sustainable future."


Looking ahead, the fashion industry will use many different materials than today. Through the H&M Environmentally Conscious Action Limited Series, H&M Group introduces new Romwe Promo Code environmentally friendly materials into its product range every year to explore the latest innovations. For example, Bionic® fabric, a recycled polyester made from waste plastic recycled from the coast. For example, recycled cashmere and recycled velvet made of recycled polyester fiber.


H&M Group's production material target - cotton is the most used material by H&M Group. Our goal is to use all the cotton used by the group from sustainable sources by 2020.


In 2017, 59% of the Group's cotton was derived from cotton, recycled cotton and good cotton that did not use chemical fertilizers and chemical pesticides during the production process. - In 2017, 35% of all materials used by the group were recycled or other sustainable sources. Our goal is to reach 100% by 2030.