March 11, 2019 by Steve Blade
Electric lawn mowers are catching the imagination of a rapidly growing ‘environmentally-conscious’ demographic. Demand is also positively influenced by significant upgrades in battery power and precision cutting. On the coattails of these factors, global sales are likely to surpass 10 million units in 2019, equating a market value in the vicinity of US$ 9 Bn.
Demand for electric lawn mowers – subdued in the past due to low battery life and inappropriate mowing capacity – has been gaining ground at a quick pace. Lawn mower manufacturers have been quick to assess end-user demand, and the market has witnessed launch of several electric variants that can rival gasoline based variants for longevity and precision. However, the report finds that high price of electric lawn mowers continues to be a deterrent.
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Sensing the needs of end-users, manufacturers have launched electric lawn mowers across a range of power capacities. 500-1800W electric lawn mowers continue to be the highest selling variant, with ‘up to 500W’ also emerging as a lucrative segment. The report projects ‘up to 500W’ electric lawn mowers to grow at a slightly higher rate vis-à-vis 500-1800W variants, however the latter will reign supreme – both in terms of volume and value throughout the assessment period.
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The report finds that the US is the largest market for electric lawn mowers market globally. Adoption of these lawn mowers in the US is driven in part by broader shift towards electrification, and in part by increasing efforts by individuals to reduce carbon footprint. The lucrativeness of the US means that North America continues to be the most lucrative market for electric lawn mowers – both in terms of value and volume.
Seasonality: A Key Influencing Factor
In addition to the all the above mentioned factors, electric lawn mower sales are also massively influenced by seasonality. Electric lawn mower sales are usually concentrated in the spring and summer season, as most of the lawn care and gardening activities take place during this season.
The report portrays a 360-degree view of the market, providing a comprehensive touch to intelligence encompassed in the report. A segment-wise analysis offered in the report enables the readers to gain complete information on the market’s scenario. Current condition and forecasts on the segments are covered in weighted chapters of the report. The electric lawn mowers market has been branched into and region.
Electric Lawn Mowers Going Cordless
A notable trend witnessed in the market is the steady shift from corded electric lawn mowers to cordless variants. Corded electric lawn mowers prevent free maneuver, and are inconvenient to use than cordless electric lawn mowers. Although corded electric lawn mowers still outsell cordless variants, the latter will grow at a higher rate during the assessment period.
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