March 20, 2019 by Steve Blade
The organic chicken market research report offers a coherent and an in-depth market intelligence on key revenue growth, opportunities present in the industry, challenges and drivers that are expected to impact the growth in sales and demand of organic chicken in the years to follow. Overview on the organic chicken market uncovers various facets of the market associated with consumption of organic chicken across regional markets worldwide. A detailed assessment on various organic chicken market indicators such as value chain analysis, supply chain analysis along with business performance has been entailed with actionable insights in the research report. In addition, vital insights on key players participating in the organic chicken market offers a complete intelligence package to readers that can used to gain edge over the competition in the years to come.
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The organic chicken market is likely to witness a notable shift from traditional selling to chain stores and online selling channels. Manufacturers can leverage the strength of retail chain stores to establish brand visibility in a bid to enhance sales. Moreover, online stores are also expected to gain significant traction as manufactures can tap remote consumers and enhance their sales funnel. Fact.MR reveals that the sales of organic chicken via chain stores are likely to grow at a meteoric CAGR of 14.7% in terms of value during the period of forecast, 2018-2028. However, sales of organic chicken through direct sales are estimated to surpass other channels, says the report.
Sales of organic chicken are expected to remain concentrated in the developed countries of Europe closely followed by emerging economies of Asia Pacific excluding Japan (APEJ), physical fitness being a common and a key aspect observed in these regions. Strong fitness industry of Europe is likely to present potential opportunities with rising people participation in fitness clubs. For instance, according to IHRSA, in 2017 European health club market served around 56 million members with fitness clubs generating more than US$ 29 billion. This has translated into increasing demand for high protein natural food products such as organic chicken, in turn boosting its market’s growth in Europe.
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Demand for organic chicken from household and residential buyers are expected to swell at a significant rate, making them a lucrative buyer. Growing household size worldwide has played a vital role in pushing sales of organic chicken. For instance, according to Office of National Statistics, in United Kingdom, 2017 reflected a 15 percent increase in households. Likewise, number of households in United States crossed 126 million in 2017, as per the analysis of United States Census Bureau. Moreover, rising purchasing power parity is expected to complement the growing sales of organic chicken in these countries. Furthermore, growth of the organic chicken market is also influenced with a significant demand from the HoReCa sector, albeit at a relatively lower base.
The report being an ingenious blend of secondary and primary research, the segments of organic chicken market have been systematically assessed across every country and region. The comprehensive nature of the report unveils an in-depth segmentation of the organic chicken market that reveals every angle in a bid to offer a holistic scenario of the market. Below is the market segmentation for Organic Chicken Market
Thermoformed Variants Likely to Gain Significant Traction
Albeit a steady demand for vacuum skin packaging method, food and beverage manufacturers have come up with a novel packaging technique for their vacuum variants – the vacuum thermoformed packaging – for the food and beverage sector. Demand for vacuum thermoformed variants for organic chicken packaging is likely to reign in sales and are expected to witness resurgence throughout the period of assessment, says the report. Initially, organic chicken packaging was carried out using vacuum skin packaging, however, the packaging technique faced limitation apropos of size of the product. Vacuum thermoformed packaging offers more packaging space, with high durability, transparency and strength, preventing from contamination which resulted in high adoption of vacuum thermoformed packaging for organic chicken.
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