LeapZipBlog: Steve Blade's blog: Automotive Seats Market: Consumer-centric Technological Innovations in Seating Systems to Uphold Market Growth

Automotive Seats Market: Consumer-centric Technological Innovations in Seating Systems to Uphold Market Growth

May 17, 2019 by Steve Blade  

According to a recent study by Fact.MR, the automotive seats market is projected to grow at a steady rate during the 2017-2022 period with the global sales poised to surpass US$ 34 billion in 2019. Bolstering automobile sales, the introduction of novel and innovative products, and increasing production are some of the factors contributing significantly to automotive seats market proliferation.

Novel materials, improved comfort and autonomous technologies will spur innovations in automotive seats landscape. Automotive seats manufacturers have had to face commoditization and cost-down pressure in recent years. Seating Comfort is the attribute which consumers demand profoundly as they are exposed to prolonged periods of sitting and its pertaining side effects. Several researches have revealed some of the underlying issues that impact seating comfort are whole body vibration, pressure change rate and seat interface pressure distribution.

The personal vehicles are focusing in the pertaining factors such as handling, ride comfort, technology and appearance in the automotive seats market. Accordingly, static and dynamic anthropometry data are being assessed for proper design of a comfortable and safe seat.

The automotive industry strongly recommends research in the field of objective comfort assessment that is dedicated to the seat and related postures. Providing an ergonometric platform with precise support against longitudinal acceleration and lateral forces and downward gravity.

Modern power seats offer the ability to manage every aspect of the seat—seat height, steering wheel, seat tilt, lumbar support, distance from the steering wheel. As such, advanced seats measure the weight of the driver to find out the air-bag settings and offer head rests to lower neck injury in case of collision.

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Robust developments are coming through the area of materials as manufacturers are introducing new seat-pad foam that all but obliterates hazardous emissions form the amine catalysts conventionally used in the gelling and blowing reactions in the course of foam production.

Factors Upholding Automotive Seats Market Growth?

  • Burgeoning consumer demand for safety and comfort in automobiles is a vital factor driving the changes in the manufacturing of automotive seats. Luxurious, comfortable, and safe automotive seating systems are gaining preference among consumers which, in turn, is prompting OEMs to seek for automotive seats that could satisfy consumer expectations.
  • Demand for lightweight automotive seats is likely to rise with the implementation of corporate average fuel economy (CAFÉ) norms across the world prompting OEMs and automobile manufacturers to increasingly focus on enhancing the fuel efficiency of their products. Additionally, sustainability is gradually becoming a key factor influencing consumer decisions, a pervasive trend which is estimated to boost demand for lightweight automotive seats for production of fuel efficient and high-performance vehicles.
  • Growing concerns about the use of plastic in addition to stringent government regulations on waste production and plastic disposal are causing automotive seat manufacturers to invest heavily in research and development of new materials for manufacturing automotive seats. Naturally sourced material for the production of automotive seats is gradually gaining traction owing to its environment-friendly nature, durability, and lightweight. Use of biomaterials for production is one of the vital factors which is estimated to bolster automotive seats market growth.

Automotive seat manufacturers are heavily investing in research and development of 3D printing, aka additive manufacturing. For over three decades, General Motors has been 3D printing prototypes and the additive manufacturing is being seen in more consumer products than ever before. A USD 70 million consortium of business and universities solely dedicated to introduction of new ways to use 3D printing bolstered automotive seat market in the U.S. 3D printing seats is said to be lighter and stronger than the standard seats and for the automakers who want to woo consumers with attributions of faster vehicle with higher gas mileage, the surged light weighting is a paradise path to market domination.

Bench/Split Bench Seats Continue to Find Increasing Usage in LCVs

Demand for bench automotive seats is expected to prevail in the market with the product finding widespread adoption as a rear seat in cars. Bench or split bench seats offer enough space to accommodate more people relative to bucket seats making which is driving its adoption in lightweight commercial vehicles, (LCVs) SUVs, hatchbacks, and sedans. Additionally, demand for bench and split bench seats is expected to remain buoyant specifically in the LCV segment with proliferating ride-sharing market bolstering sales of the vehicles.

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Automotive Seats Market: Synopsis

The intelligence report on the automotive seats market is backed up by qualitative and quantitative analysis. Besides, the report delineates the dynamics in the market which have overarching influence in the growth of the automotive seats market, including drivers, restraints, trends, and opportunities. Additionally, the report also delineates segmentation to showcases a comprehensive analysis of the automotive seats market.

The report swears by primary sources and secondary sources which offer an in-depth assessment on automotive seats market. The report hinges upon primary source, which includes authentic and veracious analysis from pundits, telephonic interview and unbiased assessment from seasoned analyst, and surveys. Meanwhile, the secondary research relies on Factiva, resourceful database, EC filing and trade journals.

Automotive Seats Market – Competitive Landscape

  • With innovation gaining focus in the automotive seats market, leading companies are coming together for research and development of innovative and novel automotive seating solutions. In line with the same pervasive trend, Lear Corporation announced entering a partnership with Gentherm Inc. for research and development of thermal seating systems. The companies will be focusing on developing a modular and integrated heating and cooling system for Lear’s Intu seating systems.
  • In order to stay at pace with the changing demands of the automotive industry, Faurecia announced the opening of a research and development center specifically for automotive seating. The facility was built with an investment of over US$ 14 million and will be focusing on the production of advanced electromechanical parts for seating systems such as backrest adjuster and electric backrest.

Other key players operating in the automotive seats market include TACHI-S Co., Ltd., IFB Industries Limited, and Adient Plc.

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