LeapZipBlog: Steve Blade's blog: Sulfate-Free Shampoo Market: Asia-Pacific excluding Japan (APEJ) is Expected to Retain its Supremacy

Sulfate-Free Shampoo Market: Asia-Pacific excluding Japan (APEJ) is Expected to Retain its Supremacy

May 22, 2019 by Steve Blade  

Fact.MR recently published a report that offers a comprehensive assessment of the sulfate-free shampoo market for the forecast period between 2019 and 2027. The report provides holistic insights into current and future prospects of the sulfate-free shampoo market, along with the analysis of micro- and macro-economic aspects that have a significant influence on growth of the sulfate-free shampoo market. In addition, the report also offers analysis on most important dynamics and key trends in the sulfate-free shampoo market.

key aspects driving growth of the sulfate-free shampoo market?

  • Consumer awareness on irritation of surfactants-based shampoos to the scalp, and hair damage, continues to surge. This has significantly influenced demand for sulfate-free shampoos among consumers, in light of their milder formulations and prevention of itchy scalp and dry hair, despite repeated use.
  • Introduction of pre-formulated performance concentrates that facilitate the formulation and preparation of the sulfate-free personal care products, has augured well for the sulfate-free shampoo industry players.
  • In line with the demand for non-irritating personal care formulations, vendors in the sulfate-free shampoo market have launched novel blends with the claim of easing manufacturers’ efforts to accelerate their shift toward softer shampoo product variants.

For More Details - A sample of this report is available upon request here –


Liquid Shampoos Remain the Preferred Variant

Liquid shampoos have been sought-after among consumers, primarily in light of their ease of use and convenience. Liquid shampoos account for over 70% sales of the sulfate-free shampoos worldwide, with sales in 2018 estimated at revenues worth over US$ 2,800 Mn. However, dry shampoo or “shampoo bars” according to the latest trend have been gaining a palpable momentum across the globe.

These dry variants rid the requirement of bottle packaging and prevent spill overs and relevant issues, which in turn has led them into witnessing widespread acceptance among travel enthusiasts in particular. Economic nature of these shampoo bars have further driven their sales in the developing and underdeveloped nations, where price remains of the most important aspects for consumers.

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The sulfate-free shampoo sales in 2018 closed in on 330 kilo tons, and are estimated to record a Y-o-Y growth at nearly 3.0% in 2019, according to a new Fact.MR study. Sulfate free shampoo industry growth remains influenced by a slew of aspects, ranging from product line extension and innovation to introduction of products that enable overnight and daytime smoothing. 

The study opines that liquid sulfate free shampoo will remain the sought-after variant, accounting for over 7 in 10 sales currently. Ease of handling, and simple economics are among key attributes that continue to drive demand for liquid variant, while their application scope remains succored by effective storage solutions offered for both low- and high-viscosity sulfate-free shampoos. 

Key players operating in the sulfate free shampoo market include Loreal S.A, Avlon Industries, Inc., Hindustan Unilever Ltd., Procter & Gamble, AG Hair, Pravana, Johnson and Johnson, Sephora USA Inc., Nexxus, Christina Moss Naturals, Bio Veda Action Research Co., Vogue International LLC, Natura Supply Co., Aura Vedic, Himalaya Herbals, California Baby, Patanjali Ayurveda, MamaEarth, Babo Botanicals, Sundial Brands LLC, Leonor Greyl USA, and Giovanni Cosmetics Inc.

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