May 23, 2019 by Steve Blade
Attractive discounts and increasing home gym trend are prime fillips responsible for the soaring sales of fitness equipment through the online sales channel. Prominent players in the Pilates equipment market are collaborating with popular e-commerce platforms to increase exposure of their product offerings. In addition, companies in the Pilates Equipment Market such as Merrithew Corporation, Stamina Products, Inc., Peak Pilates and Balanced Body have a strong online presence that serves both branding and e-retailing purposes.
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Pilates equipment marketplace is marked by the presence of a large number of small market players who cater to the demand from local health clubs and fitness centers. The Tier 3 companies are leveraging effective marketing strategies, such as innovative product offerings to strengthen their regional and domestic market presence. Successful penetration of small players in the local Pilates studios and home studios can be attributed to their economical offerings that target budget-conscious consumers.
Increasing preference for customization is transforming the global fitness landscape wherein boutique studios are highly sought-after for their on-demand and personalized nature of workout plans. Growing emphasis on personalization has, in turn, led boutique studio players to offer services with higher experiential factor and smaller and focused workout sessions.
As millennials account for a larger share in the health club membership across the world, demand for personalized workout experience is here to stay. Amidst the growing popularity of yoga and Pilates, boutique fitness is highly embraced by millennials who are willing to make a considerable investment in fitness and seek the best workout experience.
Along with the personalized Pilates sessions, growing ‘Instagrammable’ nature of boutique studios is spreading the popularity of Pilates. In addition, socializing nature of the boutique studio helps members to achieve results faster, in turn, driving the demand for Pilates equipment.
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Use of Pilates as a rehabilitation tool has been around since the past few decades, however, recently, demand for Pilates equipment has increased in rehabilitation programs owing to their perceived as well as proven benefits. A review study carried out at the Macquarie University, Australia, in 2017 has observed that Pilates has been beneficial in the majority of clinical trials while leading to effective outcomes, especially in reducing pains and disability.
Following the clinical benefits, a number of establishments such as Pilates rehabilitation centers specifically for injury rehab programs have been observed. Dissemination of knowledge regarding the beneficial effects of Pilates in rehabilitation programs, especially in effectively addressing and mitigating the effects of musculoskeletal disorders and other health conditions have increased the demand for Pilates equipment in rehabilitation centers.
In the Pilates equipment market report, the competitive landscape section provides a dashboard view of the key players in the Pilates equipment market. This segment profiles the product offerings, company market share, global footprints and relative market presence for prominent players in this market.
Prominent players in the Pilates equipment market are engaged in vertical integration, new product innovation and expansion of local distribution network. For instance, Merrithew Corporation, a leader in the Pilates equipment market, in May 2018 has introduced new STOTT PILATES® Specialty Track which is specifically designed for balance, control, restoration and fascia related exercises.
Mad Dogg Athletics Inc., another leader in Pilates equipment market is engaged in a strategic alliance with CrossCore, Inc. – a provider of suspended bodyweight training since 2012.
The special apparatus used in the system of exercises known as Pilates are collectively called Pilates equipment. A number of Pilates equipment such as cadillac, reformers, chairs, barrels & arcs, Pilates towers and other accessories are used to improve physical strength, flexibility and posture as well as to enhance cognitive perception.
The Pilates equipment market report is categorized into different segments wherein the market structure is based on product type, buyer type and sales channel type. The Pilates equipment market is also studied for a total of five regions including North America, Latin America, Europe, Asia Pacific and Middle East and Africa.
Based on product type, the Pilates equipment market is categorized into Cadillac, reformers, chairs, barrels & arcs, Pilates towers and accessories such as – rotational discs, weighted poles & bags, jump boards, boxes & cushions, straps & handles. The Pilates equipment market is categorized into two types of buyers including individual and institutional. Institutional buyers in Pilates equipment market are further subcategorized into Pilates clubs and health clubs.
In addition to the aforementioned insights in the Pilates equipment market, the Pilates equipment market report also covers additional facets of the market and delivers an all-encompassing outlook of the Pilates equipment market. An in-depth assessment provides the answers to bemusing questions of the business professionals interested in the Pilates equipment market.
The section of research methodology delivers a comprehensive discussion on the methodology of research followed during the course of the study of Pilates equipment market. A thorough discussion on the primary and secondary research carried out during the Pilates equipment market study can also be found in the research methodology section of the Pilates equipment market report.
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