May 24, 2019 by Steve Blade
The Fact.MR research study sheds light on untapped potential in the badminton shoes market from 2018 to 2028. As per the Fact.MR report, the badminton shoes market is estimated to witness growth at a value CAGR of over 8% during the assessment period.
As per the Fact.MR study, East Asia will continue to be a highly lucrative market for badminton shoes, with sales estimated to surpass 32,400 thousand units in 2019. The demand for badminton shoes will remain highly concentrated across flourishing economies of East Asia, mostly China, Japan, South Korea, and others, wherein the burgeoning middle class demographic will continue to create revenue-making potential for the manufacturers.
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With badminton shoes market being a fairly competitive landscape, market players are centering on product innovations to drive profitability. One of such innovation types being focused on by manufacturers of badminton shoes is incremental innovation, as it entails minimum risk and offers impressive outcomes.
As per the incremental innovation paradigm, manufacturers are introducing a series of improvements or upgrades in their core competencies or existing product lines. For instance, apart from the regular rubber and non-marking soles, manufacturers are offering advanced non-marking soles with hexagon grip that will help the footwear make firm connection with the ground. In addition, manufacturers are also making use of advanced mesh technologies and integrating the same in badminton shoes, which provide improved flexibility and breathability to the players.
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Key Challenges for Growth of Badminton Shoes Market
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