LeapZipBlog: Steve Blade's blog: Badminton Shoes Market: Men Will Continue to Spend More on Badminton Shoes than Women

Badminton Shoes Market: Men Will Continue to Spend More on Badminton Shoes than Women

May 24, 2019 by Steve Blade  

The Fact.MR research study sheds light on untapped potential in the badminton shoes market from 2018 to 2028. As per the Fact.MR report, the badminton shoes market is estimated to witness growth at a value CAGR of over 8% during the assessment period.

 As per the Fact.MR study, East Asia will continue to be a highly lucrative market for badminton shoes, with sales estimated to surpass 32,400 thousand units in 2019. The demand for badminton shoes will remain highly concentrated across flourishing economies of East Asia, mostly China, Japan, South Korea, and others, wherein the burgeoning middle class demographic will continue to create revenue-making potential for the manufacturers.

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With badminton shoes market being a fairly competitive landscape, market players are centering on product innovations to drive profitability. One of such innovation types being focused on by manufacturers of badminton shoes is incremental innovation, as it entails minimum risk and offers impressive outcomes.

As per the incremental innovation paradigm, manufacturers are introducing a series of improvements or upgrades in their core competencies or existing product lines. For instance, apart from the regular rubber and non-marking soles, manufacturers are offering advanced non-marking soles with hexagon grip that will help the footwear make firm connection with the ground. In addition, manufacturers are also making use of advanced mesh technologies and integrating the same in badminton shoes, which provide improved flexibility and breathability to the players.

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In Brief

  • Badminton shoes market exhibited growth at an impressive CAGR of over 7% from 2013 to 2017. This growth can be ascribed to the fact that badminton ranks among the most popular sports in the world by participation.
  • Global demand for badminton shoes is likely to reach new heights and exceed US$ 2,800 Mn in 2019, owing to ever-increasing popularity of racquet sports, including badminton.
  • Demand for badminton shoes with rubber soles will continue to outgrow other types, with global demand estimated to exceed US$ 1,900 Mn in 2019.
  • East Asia will continue to be the leading market for badminton shoes, with China spearheading demand. Asians actively pursuing badminton as a recreational sport, hobby, or profession is fuelling the growth of this regional market.

Key Challenges for Growth of Badminton Shoes Market

  • The badminton shoes market has witnessed a sudden advent of regional manufacturers, who develop counterfeit products with logos of well-established brands and sell them for cheaper prices. This, in turn, is making badminton shoes market an unorganized landscape, wherein the leading players are facing stiff competition from these regional manufacturers and their counterfeit products.
  • Though professional badminton players seek sport-specific accessories for better results, badminton enthusiasts and beginners pursuing the sport for mere recreation are less likely to spend on badminton- specific footwear and might settle with general purpose sports shoes. This, in turn, is foreseen to continue as a key barrier to adoption of badminton shoes.

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