July 12, 2019 by Steve Blade
Date sugar market is gaining tailwinds from the growing momentum of date sugar across food and beverages industry for multiple uses, ranging from bakery goods to confectioneries. Date sugar market is driven by the emerging perception of date sugar as a low glycemic sugar substitute for the diabetic and the pre-diabetic population to keep their blood sugar levels in check. The rising propensity of natural and raw food enthusiasts toward food products involving minimum or ‘no’ processing is also likely to drive Date Sugar Market.
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Date sugar market is foreseeing an optimistic future with the evolution of date sugar as more of a culinary imperative, owing to it being perceived as a viable unrefined natural sweetener. Moreover, date sugar market is also poised to witness extensive demand of date sugar as a sprinkle for cereals, yogurt, and many more food items.
Date sugar market is also gaining revenue profits from demand for contemporary homemade and whole-grain bread recipes, on the wake of its unique sweetness and flavor. Moreover, a radical shift toward incorporating viable alternatives of sugar in chocolates and other confectionery items is said to propel growth of date sugar market. For instance, Kaakao, a prominent confectionery manufacturing brand, makes use of date sugar for sweetening its products.
Food industry globally is focusing prominently on natural sweeteners instead of artificial white and refined sugar. This has created a rising demand for refined sugar substitutes such as brown sugar, Date sugar and Palm sugar. The response of consumers towards Date sugar and unrefined sugar s gradually increasing as they consider these products healthier than white refined sugar. This shift is mainly due to food research that has suggested that, synthetically produced sugar and sugar products can have an adverse effect on one’s health. Additionally, consumers globally are getting more aware of multiple nutritional factors Date sugar possess and the associated benefits, such as added health benefits of reduced risks of diseases related to metabolism, obesity ,diabetes and increasing antioxidant levels. Consumers looking for ethical sourcing and quality product, Lure for sweet but healthy products are leaning towards date sugar.
Date Sugar is a sweetener derived from dehydrated dates from any of the varieties of date trees. Date sugars are similar in their applications like all other forms of sugar. In general, Date Sugar is produced by dehydrated dates that are grounded to resemble granulated form of sugar. Date sugar has a sweet, butterscotch like flavor which has a similar appearance to brown sugar. Date sugar has various applications in food and bakery industry. It’s used widely in Bakery products such as muffins, in oatmeal and preparation of caramel. Date sugar is rich in potassium, vitamins and iron
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Though Date sugar was originally introduced as a new, ‘healthier’ artificial sweetener substitute for refined sugar, critical research makes Date Sugar a better option for consumers, which is expected to boost the growth of the Date Sugar market.
The growing interest among consumers in organic food products has been very beneficial for the organic Date sugar industry. The demand for organic produced products and food has been witnessing steady growth, globally, in the past few years. Date sugar products are largely marketed as organic, have high nutrient value. Consumer demand for organic products and food continues to show a progressive growth, providing market positive incentives for Date sugar manufacturers globally resulting into growth of Date sugar. For instance in the U.S., organic food sales are around for over 5% of the total U.S. food sales as per the industry statistics collected by the USDA. According FOAM – Organics International (2017), the global organic food market is estimated to be valued at US$ 80 Bn, and the U.S. has the largest share of 47%. This is expected to trigger the growth of Date sugar market in North America as U.S holds a larger share in the region.
Some of the key players operating in global date sugar market are Bob's Red Mill, Desert Valley Date, Barry Farm, Now Foods and Mawana Sugars among others.
New Product Development: Manufacturers are recently focused on launching date sugar in different forms, like the liquid form, and are estimated to develop its research and development in Date Sugar products as a result order to expand their consumer base and increase their global presence in date sugar market.
The growing interest among North American and European consumers in naturally sourced products, provides opportunities for traded Date Sugar. Consumers in North America and Europe are primarily concerned about manufacturers and the situations under which the product is manufactured. Moreover, consumers also prefer sugar products which taste similar to white sugar and refined sweeteners. Date Sugar tastes a lot similar to refined or white sugar with a good amount of sucrose and low mineral content. Additionally, there is a growing scope of consumers who are concerned about diabetes even without having been diagnosed as diabetic. Consumer are concerned about their health, and are already taking preventive measures to be free from all such diseases, by opting for a more healthier form of sugar, i.e. Date sugar, and this is expected to support the growth of the Date sugar market over the forecast period.
A modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the key product types, applications and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
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