July 12, 2019 by Steve Blade
A recently released Fact.MR report on body mist market offers an elaborate and exhaustive market forecast for the period, 2018-2028. Several dynamics influencing the body mist market are identified
The body mist market is making substantial strides propelled by the rising demand for affordable personal care products in the category of fragrances and scents in the personal care industry. The growing inclination toward organic and natural ingredients in fragrances has been creating exciting prospects in the worldwide body mist market. This is fostering the use of natural ingredients such as jasmine, musk, cardamom, nutmeg, rose, papaya, and pineapple in body mist. The focus has also been gathering momentum from the use of organic ingredients to develop refreshing fragrances that promise to stimulate the senses of the user. Rising spend on research and development centers by prominent brands in developed countries is likely to support a steady expansion of the body mist market over at least in the next few years. The proliferation in demand for body mists through online retails and the rapidly rising sales in e-commerce are contributing to the growth of the market.
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Key Growth Drivers of Body Mist Market
The study finds that young and teenage consumers, especially women, continue to show marked preference for floral body mists. Worldwide sales of floral body mists surpassed 78 million units, and are estimated to register a Y-o-Y growth of 4.9% in 2019. In addition to floral body mists with single notes, manufacturers are combining scents of various flowers to create classic feminine appeal, which is likely to provide potential growth prospects of the body mist market.
Female body mists continue to account for a significant share of the market, with sales of more than 187 million units in 2018. Additionally, rising awareness regarding skincare and healthcare among men has impacted launch of various grooming products for men, which in turn favor the sales of male body mists. However, the Environment Working Group (EWG) have reported the presence of hazardous synthetic chemicals, mostly petrochemicals in most body scent and fragrance products, which has raised awareness among consumers and limited the adoption of body mists. This has favored the demand for body care products including fragrances with natural and organic ingredients. Companies such as Forest Essentials as well as several startup companies are focusing on offering an entire product portfolio based on safe, pure ingredients that are free from
Competitive Tracking of Body Mist Market
The study offers a critical assessment of the factors shaping the competitive landscape of the body mist market. It also evaluates the impact of key strategies adopted by various players during the assessment period of 2017–2022. The report findings also sheds light on recent research and development (R&D) activities adopted by key manufacturers of body mists. Some of the prominent companies in the body mist market are Burberry Group plc., the Unilever Group, Amway Corporation, L'Oréal S.A, The Estée Lauder Companies Inc., The Procter & Gamble Company, Chanel S.A., and Shiseido Company.
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