LeapZipBlog: Steve Blade's blog: Body Mist Market: Asia Pacific is likely to Remain a High-Growth

Body Mist Market: Asia Pacific is likely to Remain a High-Growth

July 12, 2019 by Steve Blade  

A recently released Fact.MR report on body mist market offers an elaborate and exhaustive market forecast for the period, 2018-2028. Several dynamics influencing the body mist market are identified
and their degree of impact has been analyzed and detailed in the report. Further, the report offers both qualitative and quantitative analysis of the macroeconomic and industry-specific factors impacting body mist market growth. The Fact.MR report also provides detailed insights into the competitive landscape of body mist market to direct its readers towards implementing and devising well-informed decisions.

The body mist market is making substantial strides propelled by the rising demand for affordable personal care products in the category of fragrances and scents in the personal care industry. The growing inclination toward organic and natural ingredients in fragrances has been creating exciting prospects in the worldwide body mist market. This is fostering the use of natural ingredients such as jasmine, musk, cardamom, nutmeg, rose, papaya, and pineapple in body mist. The focus has also been gathering momentum from the use of organic ingredients to develop refreshing fragrances that promise to stimulate the senses of the user. Rising spend on research and development centers by prominent brands in developed countries is likely to support a steady expansion of the body mist market over at least in the next few years. The proliferation in demand for body mists through online retails and the rapidly rising sales in e-commerce are contributing to the growth of the market.

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Key Growth Drivers of Body Mist Market

  • Rising popularity and adoption of fragrance products, especially among millennial demographic who are inclined towards purchasing various products through online stores and experimenting with new brands and concepts, have been influencing the sales of body mists. Prospects of body mist market will remain promising, as millennials show a growing interest in creating fragrance wardrobes and layering different nodes to create their own bespoke scents.
  • Growing use of fragrances on a daily basis among both men and women, coupled with rising working population in emerging economies has led to a surge in the demand for body mists. As compared to perfumes, body mists are lighter, cost effective, less concentrated, and contain high levels of alcohol, making them ideal for daily use.
  • Developing countries are also witnessing a notable rise in the demand for personal grooming products, amid improving economy and high purchasing power, which in turn will contribute to the revenue generation of body mist market.
  • Opportunities are imminent in the body mist market, as manufacturers continue to shift their focus towards developing natural and organic body mists as well as mood-enhancing fragrances. In addition, several brands are adopting innovative marketing techniques such as using personalized algorithm and harnessing social media such as Facebook and Instagram to help consumers find their perfect scent and improve brand loyalty.

The study finds that young and teenage consumers, especially women, continue to show marked preference for floral body mists. Worldwide sales of floral body mists surpassed 78 million units, and are estimated to register a Y-o-Y growth of 4.9% in 2019. In addition to floral body mists with single notes, manufacturers are combining scents of various flowers to create classic feminine appeal, which is likely to provide potential growth prospects of the body mist market.

Female body mists continue to account for a significant share of the market, with sales of more than 187 million units in 2018. Additionally, rising awareness regarding skincare and healthcare among men has impacted launch of various grooming products for men, which in turn favor the sales of male body mists. However, the Environment Working Group (EWG) have reported the presence of hazardous synthetic chemicals, mostly petrochemicals in most body scent and fragrance products, which has raised awareness among consumers and limited the adoption of body mists. This has favored the demand for body care products including fragrances with natural and organic ingredients. Companies such as Forest Essentials as well as several startup companies are focusing on offering an entire product portfolio based on safe, pure ingredients that are free from 

 Competitive Tracking of Body Mist Market

The study offers a critical assessment of the factors shaping the competitive landscape of the body mist market. It also evaluates the impact of key strategies adopted by various players during the assessment period of 2017–2022. The report findings also sheds light on recent research and development (R&D) activities adopted by key manufacturers of body mists. Some of the prominent companies in the body mist market are Burberry Group plc., the Unilever Group, Amway Corporation, L'Oréal S.A, The Estée Lauder Companies Inc., The Procter & Gamble Company, Chanel S.A., and Shiseido Company.

  • In April 2019, Victoria’s Secret, a leading player in body mist market, launched a limited-edition, summer-themed scent, ‘Bombshell Paradise Eau de Parfum’, a new addition to the brand’s signature, award-winning Bombshell fragrance collection. It also includes a Fragrance Mist, Rollerball, and Velvet Body Cream.
  • In March 2019, in honor of Nation Fragrance Day, Bath & Body Works announced the launch of its newest fragrance – Gingham – created by Firmenich master perfumer Honorine Blanc. Gingham is the latest addition to the company’s extensive portfolio of some of the world’s most iconic and exclusive fragrances, ranging from Cucumber Melon and Japanese Cherry Blossom to Rose and In The Stars.
  • In January 2019, Giorgio Armani, launched a new feminine fragrance, Sì Fiori, a flanker to 2013’s Armani Sì. Developed by perfumer Julie Massé, the Sì frangrance will join the brands’ 19 exclusive line-up of scents including its Armani Code and Emporio Armani Diamonds perfume.
  • In August 2018, Christian Dior launched a new women’s fragrance Joy de Dior, nearly 20 years after the launch of its first perfume for women, J’Adore. The new fragrance is created by Dior’s exclusive fragrance designer François Demachy and embodied by the US actress Jennifer Lawrence.

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