LeapZipBlog: Steve Blade's blog: Deodorants Market: Inclination of Consumers toward Natural as well as Functional Deodorants open Lucrative Avenues

Deodorants Market: Inclination of Consumers toward Natural as well as Functional Deodorants open Lucrative Avenues

July 12, 2019 by Steve Blade  

Deodorants is a type of personal hygiene product applied to different parts of the body to prevent unpleasing body odor caused by perspiration and bacterial action. These may also contain scents and perfume fragrances and are predominantly bactericidal in action. Deodorants are usually applied on underarms and feet. Antiperspirants may be considered as a subcategory of deodorants which are particularly functional in preventing the flow of sweating among users and notably contain antimicrobial agents.

The “Deodorants Market Forecast, Trend Analysis & Competition Tracking: Global Review 2017 to 2022” research report presents comprehensive insights into the various dynamics of the deodorants markets and factors influencing its future growth trajectories. The study evaluates various trends and notable opportunities expected to change the future trajectories of the deodorants market. It offers evidence-based insights into prevailing prospects and emerging avenues. The report offers historic data on the deodorant market during 2012 - 2017 and year-overyear growth estimations through 2022. The insights and assessment of the global deodorants market are covered in 12 chapters. All share, size, and volume figures in the report are represented in US$ Mn.

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Deodorants are increasingly gaining more space in personal grooming and hygiene of populations. Their popularity is notably fueled by the long-term action on the body odor, overall freshness, and hygiene. The advent of deodorants with formulations and with versatile functions is a key factor aiding in the rapid and steady evolution of the deodorants market. With scents and fragrances occupying a central part of grooming routines among both men and women, the demand for deodorants has been receiving sustained boost in various parts of the world.

Sales on Hypermarkets likely to contribute Substantial Revenues

Hypermarkets are expected to form the leading distribution channel throughout the forecast period. The sales of deodorants in these retail stores are likely to add sizeable share of the revenue in the overall market. However, it is online distribution channel that is projected to rise at the leading CAGR over 2017–2022. The rapid strides made by the e-commerce industry and internet economy in various parts of the world supported the substantially rising uptake of this online distribution channel.

The rising living standards of people in various parts of the world and the growing affordability of premium products are factors catalyzing the growth of the global deodorants market. In recent years, efforts have been made to mainstream the uptake of natural deodorants that are also equally functional, especially among consumers in various developing and developed regions. The demand for deodorants that have vast appeal among young adults is expected to confer considerable lucrative prospects to market players, especially in emerging markets.

The rapid pace of urbanization has opened up a plethora of opportunities for deodorant manufacturers, particularly in Asia-Pacific excluding Japan (APEJ). They are tapping into emerging avenues in developing countries. To this end, they have been focused on launching an array of deodorants in the premium range at affordable prices. They are also quick to add new fragrances and scents to meet the changing consumer dynamic in the deodorants market. The fast-paced lifestyles in emerging markets is accounting for the burgeoning opportunities in these regions. Furthermore, brands are experimenting by varying product sizes and shapes.

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The report on the global deodorants market offers a comprehensive assessment of the company profiling, key growth strategies adopted by various players, and recent measures adopted by top companies to stay ahead of others. Some of the prominent players operating in the deodorants market are Avon Products, Inc., Beiersdorf Aktiengesellschaft, CavinKare Pvt. Ltd., Church & Dwight Co., Inc., Colgate-Palmolive Company, and Henkel AG & Co. KGaA. Some of the other players vying for sizeable shares are Adidas AG, Lion Corporation, The Procter & Gamble Company, and Unilever PLC.

 Additional Questions Answered

The report on the global deodorants market shed lights on several pertinent aspects such as:

  • Will spray deodorants hold its sway as a product category of the deodorant market in the next few years?
  • What are some of the other regions that are rising at promising CAGR other than Europe and how will the burgeoning demand for deodorants will fare up with that of Europe in the coming years?
  • Hypermarkets or online distribution channels—which will gain more traction among brands? And what will be the key trends influencing this dynamic?
  • What are some of the game-changing strategies likely to be adopted by players that will considerably change the course of the deodorants market?

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