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Golf Channel, NBC Sports Group Spread Umbrella With Launch of Golf Business Solutions

July 20, 2019 by freemexy  

Golf Channel, NBC Sports Group Spread Umbrella With Launch of Golf Business Solutions Mike McCarley, the President of Golf for NBC Sports Group, stood atop a second-story riser that overlooked Golf Channel’s expansive set at the PGA Merchandise Show in Orlando, and looked down on a street sign that had two intersecting names: Golf and Technology.Special Umbrella “It’s just a good reminder, visually and mentally, for everyone who’s working here,” McCarley explained. It was a fitting spot to learn more about Golf Business Solutions, the newest venture from Golf Channel and its parent company, NBC Sports. The new offering leverages the recognition of the Golf Channel name by bringing its family of brands under a single umbrella, simplifying the way companies like GOLFNOW, Golf Advisor, Revolution Golf, Golf Academy and Golf Am Tour serve their partners. Now, with a single website, Golf Business Solutions promises a full spectrum of services for any business in the golf industry to operate more efficiently and effectively: technology and operations, brand management, advertising, sponsorships, event planning and management, content development and more. Previously, each business aligned with Golf Channel had offered its services separately. “Ultimately, what this does is simplify the brands and makes it a very simple, one-stop shop,” McCarley says. “We’re working with hundreds of modern business professionals who are helping other golf business professionals in all sorts of different functions and roles operate more effectively,” he continues. “So we’ve got forward-thinking, modern, business solutions in scheduling, marketing, communications -- all designed to let the golf professional focus on making that golf experience more impactful for the golfer at a facility, whether it’s at a lesson or overall golf experience.”