LeapZipBlog: Steve Blade's blog: Isomalto-oligosaccharide Market Analysis and Demand with Forecast Overview 2019 to 2029

Isomalto-oligosaccharide Market Analysis and Demand with Forecast Overview 2019 to 2029

August 9, 2019 by Steve Blade  

A recent Fact.MR report finds that isomalto-oligosaccharide (IMO) sales in 2018 were ~420 thousand tons, and are estimated to record ~6% Y-o-Y in 2019. The IMO industry is primarily influenced by the ingredient’s benefits that extent beyond gastrointestinal tract, complemented by its growing popularity as a low-calorie sweetener in protein bars. Low glycemic index and high prebiotic fiber content in IMO has meant that adoption of this plant-based ingredient continues on an upward spiral in the supplements industry, to help health-conscious consumers achieve improved nutrient absorption and fat loss.

Stakeholders in the isomalto-oligosaccharide market are adopting innovative marketing strategies to attract a wider pool of audience. Stage-wise investment in product development and commercial campaigns for raising awareness on health benefits of IMO, by sharing successful results of clinical trials, are some of the key efforts of manufacturers that will augur well for the IMO market growth.

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Table of Content

  1. Executive Summary
        1.1. Global Market Outlook
        1.2. Opportunity Assessment- Winning & Loosing Components
        1.3. Fact.MR Analysis and Recommendations
    2. Market Overview
        2.1. Market Coverage / Taxonomy
        2.2. Market Definition / Scope / Limitations
    3. Key Market Trends
        3.1. Key Trends Impacting the Market
            3.1.1. Growth in Need for Food Enrichment Due to High Processing Levels of Food Products
            3.1.2. Increase in Consumption of Nutritive Convenience Food and Fortified Food
            3.1.3. Others
        3.2. Product Innovation / Development Trends
            3.2.1. One to watch: low carb prebiotic fiber sweetener 
            3.2.2. One to watch: plant-based sweeteners
        3.3. Product Launch Track & Trends
            3.3.1. Key Product Launches in last three years
            3.3.2. Type of launches
            3.3.3. Regions and countries in focus

To be Continue..........

Key Factors Shaping Growth of the Isomalto-oligosaccharide Market

  • Growing production of functional foods in response to shifting customer preference for personal health and well-being has been favoring application of IMO as a key ingredient in an array of products. This falls in line with the increasing traction for nutrition-rich processed food.
  • Prebiotics continue to gain high popularity as beneficial for human gut health and immune system, in turn rubbing off on the demand for IMO. Sensing the potential growth in this aspect, F&B producers are substantially leveraging the functionality of isomalto-oligosaccharide as low carb sweetener.
  • High traction of fiber-rich ingredients in line with the growing health & wellness trend, has meant that consumer spending on health food products is witnessing a rise, devoid of the cost. IMO manufacturers are expected to significantly benefit from growing preference for healthy food.
  • Sales of isomalto-oligosaccharide continue to gain momentum on account of the onward and upward demand for clean label ingredients in dietary supplements, and bakery & confectionery products. As food manufacturers continue to adopt ‘clean-label’ as the new norm, to attract a wider pool of consumers, demand for IMO will gain an uptick in the foreseeable future.

Competition Landscape

The isomalto-oligosaccharide market will continue to witness the consolidation of four leading players, namely, Shandong Bailong Group Co., Ltd., Baolingbao Biology, Co. Ltd, Anhui Elite Industrial Co., Ltd., and BioNeutra Global Corporation - collectively accounting for ~70% market share.

The sugar-, fat-, and calorie-reduction is a growing trend in the food & beverage industry, which has led manufacturers to focus more on new product developments and innovation. Leading players are consolidating their market position further through strategic acquisitions and collaborations. For instance, in 2018, BioNeutra Global Corporation, a functional and health F&B ingredient manufacturer entered into a partnership with the nutritional division of LEHVOSS UK, Gee Lawson, to launch a novel isomalto-oligosaccharide product - VitaFiber(TM) IMO in Europe. In addition, key companies in IMO market are making significant investment in R&D activities, to improve the performance and functionality of IMO in animal feed.

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