LeapZipBlog: Steve Blade's blog: Marketing Resource Management Market Plying for Significant Growth During 2018 to 2028

Marketing Resource Management Market Plying for Significant Growth During 2018 to 2028

August 9, 2019 by Steve Blade  

This report delivers an accurate forecast and a comprehensive analysis on the marketing resource management market, for the period between 2018 and 2028. An all-inclusive assessment on imperative aspects, which include growth hindrances, drivers, trends, and opportunities, for marketing resource management worldwide has been provided in the report. Additionally, the report offers important factors that are likely to impact innovation and developments in the marketing resource management, which in turn is expected to allow players in the marketing resource management market to devise fact-based expansion strategies for their businesses.

The report on MRM Market offers key insights on demand and supply scenario of marketing resource management (MRM) worldwide. The marketing resource management (MRM) market report delivers a thorough analysis of the historical outlook of the marketing industry, current trends and evolving marketing approaches that hold significant influence in transforming the marketing resource management (MRM) marketplace.

Marketing resource management (MRM) refers to a system that assists organizations to manage and enhance marketing efficiencies. Marketing resource management (MRM) systems are delivered in the form of marketing resource management software that manages range of functions such as marketing budget, resources, IT assets and product offerings.

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Table of Content

Table 01: Global Marketing Resource Management Market Value (US$ Mn) Forecast By Product Type, 2013–2028
Table 02: Global Marketing Resource Management Market Value (US$ Mn) Forecast By Application, 2013–2028
Table 03: Global Marketing Resource Management Market Value (US$ Mn) Forecast By Region, 2013–2028
Table 04: North America Marketing Resource Management Market Value (US$ Mn) Forecast By Country, 2013–2028
Table 05: North America Marketing Resource Management Market Value (US$ Mn) Forecast By Product Type, 2013–2028
Table 06: North America Marketing Resource Management Market Value (US$ Mn) Forecast By Application, 2013–2028
Table 07: Latin America Marketing Resource Management Market Value (US$ Mn) Forecast By Country, 2013–2028
Table 08: Latin America Marketing Resource Management Market Value (US$ Mn) Forecast By Product Type, 2013–2028
Table 09: Latin America Marketing Resource Management Market Value (US$ Mn) Forecast By Application, 2013–2028
Table 10: Europe Marketing Resource Management Market Value (US$ Mn) Forecast By Country, 2013–2028
Table 11: Europe Marketing Resource Management Market Value (US$ Mn) Forecast By Product Type, 2013–2028
Table 12: Europe Marketing Resource Management Market Value (US$ Mn) Forecast By Application, 2013–2028
Table 13: CIS & Russia Marketing Resource Management Market Value (US$ Mn) Forecast By Product Type, 2013–2028
Table 14: CIS & Russia Marketing Resource Management Market Value (US$ Mn) Forecast By Application, 2013–2028
Table 15: Japan Marketing Resource Management Market Value (US$ Mn) Forecast By Product Type, 2013–2028
Table 16: Japan Marketing Resource Management Market Value (US$ Mn) Forecast By Application, 2013–2028
Table 17: APEJ Marketing Resource Management Market Value (US$ Mn) Forecast By Country, 2013–2028
Table 18: APEJ Marketing Resource Management Market Value (US$ Mn) Forecast By Product Type, 2013–2028
Table 19: APEJ Marketing Resource Management Market Value (US$ Mn) Forecast By Application, 2013–2028
Table 20: MEA Marketing Resource Management Market Value (US$ Mn) Forecast By Country, 2013–2028
Table 21: MEA Marketing Resource Management Market Value (US$ Mn) Forecast By Product Type, 2013–2028
Table 22: MEA Marketing Resource Management Market Value (US$ Mn) Forecast By Application, 2013–2028

Business organizations, in particular, small enterprises are actively adopting could-based solutions to capture rapid return on investment (ROI). In addition, the emergence of cloud-based solutions has significantly reduced the time required in managing marketing resources. While small-scale businesses are actively adopting cloud-based marketing resource management (MRM) solutions for less amount of investment involved, larger enterprises are utilizing cloud-based marketing resource management (MRM) solutions to achieve greater control over their digital marketing assets. To accommodate this increasing demand, prominent market vendors in the marketing resource management (MRM) market are focusing on offering cloud-based MRM solutions.

  • In 2017, Aprimo, a prominent leader in the marketing resource management (MRM) market launched a cloud-based, full SaaS (Software as a Service) version of digital asset management solution to provide marketers with faster implementation, scalability and lower cost of ownership
  • SAP, another leader in the marketing resource management (MRM) market has acquired Callidus Software Inc., a leader in the cloud-based lead to money solutions. The acquisition will enable SAP to acquire leadership in sales performance management and configure-price-quote solutions
  • In 2016, SAP acquired Abakus. The acquisition was aimed at enhancing its SAP Hybris Marketing solution portfolio by including customer profiling and responsive journey management in it
  • In 2018, IBM has introduced marketing operations managed hosted solution that delivers marketing operations on private cloud deployment

The competitive landscape section offers a dashboard view of leading players in the marketing resource management (MRM) market. Detailed company profiles can be found that deliver product offerings, key business strategies and market shares. Few of the key players profiled in the marketing resource management (MRM) market report include Aprimo, LLC, BrandMuscle, Inc., IBM Corporation, Broadridge Financial Solutions, Inc., Percolate Industries, Inc., SAP SE and Bynder B.V.

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