August 14, 2019 by Amanpreet
The demand for various surface cleaning products is riding on the back of easy, effective, and convenient methods of disinfecting or cleaning surfaces. Surface cleaning products are increasingly being used for cleaning bathroom and kitchen surfaces. Apart from that, they are used in food and dairy processing cleaners, industrial cleaning, janitorial and sanitation cleaning, and chemical processing applications. Over the past few years, the demand for eco-friendly surface cleaning products has gained traction among household users world over. Surface cleaning products with natural ingredients and less harsh chemicals are increasing gaining popularity for the purpose of cleaning bathroom surfaces, such as countertops and glass surfaces. Furthermore, the growing demand for products with antibacterial properties and those that can also double as deodorizers is underpinning the attractive growth trajectories in the surface cleaning products market.
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The rising disposable incomes, especially those of populations in emerging economies, are creating larger appetite for such surface cleaning products. Coupled with this factor, the rising awareness about adopting disinfection practices for community and personal hygiene is stoking the demand for surface cleaning products. The growing risk of spreading of infectious diseases from contaminated surfaces, especially in households, has also propelled the demand for surface cleaning products. The increasing spend by people in emerging economies on disinfectants has fueled the affinity toward the regular use of surface cleaning products for their kitchens.
However, less developed nations are still to wake up to the benefits of the use of surface cleaning products. This in part can be attribute to them being cost-sensitive and the low level of awareness in some communities. To tap the potential in these emerging markets, prominent surface cleaning products brands are engaged in reducing the cost of their offering or are developing cost-effective products.
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Over the past few years, consumers world over have increasingly got conscious of the health hazards caused by the presence of harsh chemicals in surface cleaning products. The presence of respiratory irritants in some bathroom surface cleaning products is a case in point. The growing concern is stimulating the use of more environmental-friendly and safe ingredients for products in the surface cleaning products market. The continued shift toward going green in the surface cleaning products market will unlock promising prospects in the coming years. The reduction in prices of nontoxic products is also boosting the surface cleaning products market.
In recent years, all-purpose surface cleaners have also gathered some steam, especially in developed regions, owing to the convenience of their use for a wide variety of surfaces.
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