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Baseball Apparel Market Share, Trends, Business Strategy and Forecast to 2026

August 16, 2019 by Steve Blade  

According to a recent Fact.MR report, the global market for baseball apparel will exhibit a steady expansion between the period 2017 and 2026. Revenues from global sales of baseball apparel are estimated to surpass US$ 500 Mn by 2026-end.

Major Leagues Baseball is deemed as the second most popular sport In the U.S, as per the survey carried out by The Harris Poll. The popularity of baseball has further been gaining significant traction in Europe, supported by an exceptional performance of Netherlands in the 2013 World Baseball Classic League. Introduction of many new baseball tournaments, emerging trend, has been fuelling participation in baseball. These tournaments, which aim at enhancing the popularity of baseball globally, are in turn creating huge demand for baseball apparel. With the number of participants increasing in the sport at various levels, baseball has become one of the lucrative platforms for sales of custom-printed apparel, and this trend is expected to prevail in the foreseeable future. Current technological innovations in the market aim at enhancement of apparel performance and player comfort, along with an ability to make a robust style statement. Among noteworthy material and fabric innovations in baseball apparel is incorporation of the smart nanotechnology-based fabrics, which are capable of trapping and suspending moisture for keeping the player dry.

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Key Projections on Future of Baseball Apparel Market for Forecast Period 2017-2026

  • The market for baseball apparel is anticipated to showcase the fastest expansion in North America, closely trailed by Europe. Revenues from baseball apparel sales in North America and Europe are likely to account for more than three-fifth revenue share of the market by 2026-end. Revenues from baseball apparel sales in Asia-Pacific excluding Japan (APEJ) will also remain significant in the foreseeable future.
  • On the basis of product type, shirt is anticipated to remain dominant in the global baseball apparel market, with an estimated revenues share of approximately 50% during 2017 to 2026. Pant will also remain a lucrative product segment in the market. Sliding shorts are anticipated to register the fastest sales expansion, followed by shirt, through 2026.
  • Third party online channel is expected to remain the fast-expanding sales channel for baseball apparel. Direct to customer online channel will also exhibit a notable rise in the market through 2026.
  • In terms of revenues, modern trade will continue to lead the global baseball apparel market, followed by third party online channel.
  • Based on buyer type, revenues from individual buyers of baseball apparel are likely to increase at the highest CAGR in the market through 2026. In addition, individual buyers will remain the largest buyer type segment in the baseball apparel market, in terms of revenues.

As baseball is a sport wherein slightest of distinctions in the equipment can pose significant outcomes, several clubs as well as players are eyeing upon latching onto these distinctions. An example of this is the provision of custom-printed baseball apparel. This and several other innovations being introduced will propel expansion of the global market for baseball apparel market. With the introduction of a large number of new baseball tournaments emerged, the participation rate in the sport is witnessing proliferation. As the focus of such tournaments is directed towards increasing popularity of baseball worldwide, demand for baseball apparel is likely to record an upsurge in the near future. Baseball apparel are being designed to be light in weight and having thermal properties, in order to enable the player to remain warm in cold weather and vice versa. Current production of baseball apparel employ advanced fabrics, which enable removal of a player’s perspiration from the body to outer surface of apparel for evaporation.

Competition Tracking

A few major players hold dominance in global market for baseball apparel. Although there are only few major vendors, the market’s nature is highly fragmented owing to the occupancy of many local & regional vendors. Competition in the global baseball apparel market will intensify, thereby driving manufacturers to make product advancements in the foreseeable future. Prominent players identified by the report who are sustaining expansion of global baseball apparel market include Nike, SSK, Nokona, Wilson (Amer Sports), Mizuno, Under Armour, Zett, Louisville Slugger, Rawlings (Jarden), and Easton.

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