LeapZipBlog: Steve Blade's blog: Automotive Windshield Market Assessment and Forecasts Illuminated by New Report

Automotive Windshield Market Assessment and Forecasts Illuminated by New Report

August 16, 2019 by Steve Blade  

Automotive windshield is a shielding glass used to protect the passengers and driver from external agents including heat, dust, wind, pollution and foreign matter by preventing entry into the vehicle cabin. They are used in different types of vehicles such as passenger cars, trucks, and buses. Windshields are attached to the vehicle using polyurethane adhesives.

Advances in technology in automotive sector, particularly in automotive glass continue to remain instrumental in driving sales of automotive windshield. Demand for automotive windshield is largely influenced by the increasing production and sales of cars, SUVs, trucks and other heavy commercial vehicles worldwide. Moreover, with Internet of Things (IoT) gaining ground in the automotive glass sector, manufacturers are introducing smart automotive windshield which is expected to auger well for the automotive windshield market. Fact.MR envisages that the sales of automotive windshield are estimated to cross US$ 17,000 Mn by end of the assessment year (2022). The demand for automotive windshield is projected to rise at a significant CAGR of 5.2% in terms of value during the period of assessment, 2017-2022.

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Innovation has always been a fundamental part of car design since the very beginning. From sensors embedded in the windshield to infrared glass and automatic sunroofs, automotive windshield has witnessed a paradigm shift. Tesla’s CEO, Elon Musk has been grabbing headlines for innovation in the automotive industry with the cutting edge Tesla Model X which gives drivers and passengers an unparalleled viewing experience. One of the standout features was the panoramic windshield which is regarded as the largest all-glass windshield available today.

Though at a nascent stage, wiper-free windshield is slated to take over the automotive windshield market Mercedes-Benz already took one small step by integrating the windshield fluid delivery system directly into the wiper and eradicating the windshield spray jets on its SL sports car  Meanwhile, McLaren vies to borrow military technology and go a step further, doing away with the wiper altogether.

Demand for automotive windshield is expected to grow at a steady pace on the back of increasing production of passenger cars, especially in the emerging economies. For instance, according to OICA, production of passenger cars in India grew by 274,945 units in 2017 as compared to the previous year and is expected to further grow in the coming years. Likewise, sales of commercial vehicles in developed economies of Europe and North America are anticipated to surge in the forthcoming years, in turn paving potential growth opportunities for automotive windshield manufacturers.

Augmented Reality in Automotive Windshield – A New Trend

Technology giants are focusing on developing AR (Augmented Reality) in automotive windshield of vehicles with the use of Internet of Things (IoT). With augmented reality in automotive windshields, drivers and passengers can conduct calls with passengers in different vehicles on a real time basis. For instance, Apple Inc., has filed a patent for its “Heads-Up Display” – an automotive windshield powered by augmented reality. This automotive windshield can conduct FaceTime calls with visual communication between remotely situated user and vehicle occupant.

Automotive Windshield Market: Competitive Landscape

Using this comprehensive compilation, the reader can gain valuable insight using which future moves can be planned and executed to achieve sustenance and competitive edge. The report on automotive windshield market includes profiles of major companies including Saint-Gobain SA, Asahi Glass Co. Ltd., Fuyao Glass Industry Group Co. Ltd., Nippon Sheet Glass Co. Ltd., Guardian Industries, and Safelite Auto Glass.

Additional Questions Answered

The report on automotive windshield market answers various questions such as:

  • What is the market share of polycarbonate automotive windshield?
  • How much are the sales of automotive windshield in passenger cars and LCVs?
  • Is aftermarket for automotive windshield lagging behind OEM?
  • How is Asia Pacific excluding Japan (APEJ) region likely to prosper in automotive windshield market?

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About Fact.MR

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