Fact.MR provides detailed and actionable insights into the sodium cocoyl isethionate market. The report analyzes all the key market dynamics influencing the sodium cocoyl isethionate market performance. Additionally, all the micro and macroeconomic factors impacting the sodium cocoyl isethionate market growth have been assessed in the report. A qualitative and quantitative assessment of each of the factors identified in the report has been provided. A comprehensive opportunity assessment of the sodium cocoyl isethionate market is also included in the report. A detailed competitive landscape assessment is also provided towards the end of the report. 

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Sodium Cocoyl Isethionate Market – Key Insights

• Proliferation of e-commerce platforms in the last decade substantially bolstered sales of personal, skin care, baby care, and home care products which, in turn, helped sodium cocoyl isethionate market register a CAGR of 3.8% during the 2013-2018 period.
• The sodium cocoyl isethionate market was valued at over US$ 155 million in 2018. A surge in the demand for natural ingredients in personal and home care products is likely to propel sales of sodium isethionate with the market estimated to witness a Y-o-Y growth of more than 4.5% in 2019.
• North America is expected to retain the bulk of the sodium cocoyl isethionate market share with personal care goods manufacturers intensifying the use of natural ingredients in product formulations to meet the burgeoning demand in the region.

Key Challenges Stifling Sodium Cocoyl Isethionate Market Growth

• High cost and complexity of extracting sodium salt from coconut oil poses a daunting challenge to sodium cocoyl isethionate market growth. Additionally, its opaque appearance is expected to dampen its use in cosmetics and other liquid personal care products where transparent esthetics is a key requirement.
• Although sodium cocoyl isethionate is exceptionally mild to the skin and exhibits efficient foaming properties, the presence of isethionate ester in the compound increases the dissolution of soaps using the chemical. Additionally, studies have suggested the production of excess mush when using soap bars manufactured using sodium cocoyl isethionate-based surfactants. The drawbacks in the formulation are likely to dampen sodium cocoyl isethionate market growth.

Sensing the shifts in consumer pattern, manufacturers are focusing on leveraging innovative digital marketing strategies to appeal to a wider consumer base. Use of social media platforms and influencers for product promotions is gaining momentum among market players. Personal care product manufacturers are increasingly leveraging the platform to extend their consumer base and improve their profit margins. According to the study, social medial platforms are likely to emerge strongly as a potent avenue of hair and skin care products in the foreseeable future. These broader trends are likely to provide an impetus to the demand for sodium cocoyl isethionate.

The Fact.MR report tracks the sodium cocoyl isethionate market for the period 2018-2028. According to the report, the sodium cocoyl isethionate market is projected to grow at 3.7% CAGR through 2028.

Some of the key players operating in the sodium cocoyl isethionate market are BASF SE, Galaxy Surfactants Ltd., AkzoNobel N.V., JEEN International Corporation, KIYU New Material Co. Ltd., Taiwan NJC Corporation, Clariant International Ltd., Innospec Inc., Henan Surface Chemical Industry Co Ltd., Millchem-Akott, and Huanggang Yongan Pharmaceutical.

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