LeapZipBlog: Steve Blade's blog: Horehound Supplements Market to Witness Steady Growth as Low Consumer Awareness Continues to Stunt Sales

Horehound Supplements Market to Witness Steady Growth as Low Consumer Awareness Continues to Stunt Sales

August 26, 2019 by Steve Blade  

According to new Fact.MR study, worldwide sales of horehound supplements are estimated to surpass 6,200 tons in 2019. The horehound supplements industry continues to be influenced by a slew of factors, ranging from growing consumer inclination towards botanical nutraceutical supplements to R&D investments in exploring the application scope of various traditional herbs. The study assesses the horehound supplements market in detail, and offers an analysis of the macroeconomic and industry-specific factors influencing growth of the horehound supplements industry.

Consumers continue to show marked preference for liquid form of horehound supplements. Worldwide sales of liquid horehound supplements were estimated at revenues worth nearly US$ 340 million in 2018, and are expected to register a Y-o-Y growth of 7.3% in 2019. Drug stores continue to account for relatively large sales of horehound supplements, with over 40% share in 2018. Gains will also remain significant from health & beauty stores and modern trade channels, which collectively account for nearly one-third share in 2018.

In Brief:

  • Global horehound supplements market registered a value CAGR of 6.4% during the period between 2013 and 2018. Rising consumer inclination towards herbal or botanical health supplements in line with significant developments in nutraceutical industry has underpinned the growth of horehound supplements market.
  • Worldwide sales of horehound market closed in on revenues worth US$ 600 million in 2018, and are estimated to record a promising Y-o-Y growth at nearly 8% in 2019.
  • North America remains the leading market for horehound supplements, with revenues in 2018 estimated at US$ 180 million. Horehound supplements sales in the region remain driven by key beneficial properties of horehound (Marrubium vulgare), a member of the mint family, in treating respiratory conditions.

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Key Growth Drivers of Horehound Supplements Market?

  • Rising consumer preference for plant-derived and botanical products for the management and treatment of respiratory ailments, continue to complement adoption of the horehound supplements. Although funding for clinical trials apropos of horehound supplements potential in treating respiratory conditions is limited, its expectorant and cough-suppressant properties are considered to be a valuable addition to natural lozenges, expectorants, and cough syrups, in turn advocating research efforts into this natural health remedy.
  • The European Medicines Agency (EMA) and German Commission E have advocated the traditional use of horehound for symptomatic treatment of bloating and flatulence, and in temporary loss of appetite. This has raised awareness among consumers about herbal medicinal products with horehound as the primary ingredient.
  • Horehound supplements and other herbal nutraceutical products have gained increasing popularity on the account of alarming rise in the prevalence of obesity and digestive disorders. In addition, growth of the nutraceutical industry, along with the pervasive prevalence of lifestyle diseases, is likely to influence dynamics of the horehound supplements industry.

Horehound Supplements Market – Competitive Landscape

  • In November 2018, Swanson Health Products, a key player in the horehound supplements market, launched a Chinese website, developed by a Shenzhen-based cross-border e-commerce group Azoya, to expand its reach in the world’s biggest retail market. In May 2017, the company announced the launch of a new line of products with 14 probiotic supplements.
  • In August 2018, Mountain Rose Herbs launched its brand new ‘Mountain Rose Herbs Giving Project’, a program funded entirely by MRH to award three $4000 grants to people or organizations that require extra assistance for their plant- or conservation-centric projects.

Nutraceutical International Corporation

Founded in 1993, Nutraceutical International Corporation is leading player in the horehound supplements market, headquartered in Park City, Utah, which manufactures and markets nutritional supplements to health food stores. The company also offers a range of dietary supplements, creams, soaps, and other personal care products.

Bio-Botanica Inc.

Established in 1972, Bio-Botanica Inc. is headquartered in New York, USA, and a leading manufacturer and distributor of botanical extracts for cosmetic/personal care, supplement and nutraceutical, food and beverage, and flavor/fragrance industries. The company believes in supporting health with natural products that are holistically balanced for health, well-being, harmony, and inner-equilibrium.

ARKOPHARMA Laboratories, Company Limited

Founded in 1980, ARKOPHARMA is based in Carros, France, and operates as a pharmaceutical laboratory that specializes in phytotherapy, natural medication, and dietary supplements. The company offers range of herbal products and natural solutions for ear, nose, throat problems and others.

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