September 26, 2019 by Amanpreet
According to a recent study by Fact.MR, the motorcycle market is expected to witness steady growth during the 2017-2026 period with global sales of motorcycles estimated to reach nearly 40 million units in 2019. Development of enhanced safety mechanisms to safeguard drivers, coupled with improved suspension systems to add comfort continue to influence buying behavior. Additionally, improving road-traffic infrastructure is likely to aid in bolstering motorcycle market growth.
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Motorcycle rides are increasingly being marketed as a form of rejuvenation and relaxation. Studies linking motorbike rides to decreased stress levels and enhanced concentration levels are further estimated to contribute to the surge in demand for motorcycles in leisure and recreational activities. Experiential traveling is gradually gaining traction and emerging as a pervasive trend driving the demand for sports motorcycles, cruisers, and adventure bikes. Additionally, the increasing use of motorcycle tours for promoting tourism in a region is expected to create a demand for motorcycles around the world.
A significant increase in recreational activities coupled with the development of lightweight and high-performance motorcycle suitable for different terrains is also fuelling the sales of adventure and touring motorcycles.
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