October 3, 2019 by Amanpreet
Metal coatings market is highly fragmented with a maximum number of tier 2 companies. Product improvement, new product launches, and end-user penetration are high among tier 1 and tier 2 players. With a rise in regulations on VOC emission, both tier 1 and tier 2 players are focusing on new product launches and technologies. Facility expansion is one of the key focus areas of leading companies. While the tier 2 players are focusing on improving the existing products with new technologies and formulations. New and smart metal coatings providing protection against chemical staining, UV, dirt, and corrosion are provided by top players in the metal coatings market.
Automotive and building and construction industries are emerging as key drivers for the growth of metal coatings market. Heavy investment in the construction industry in the Asia Pacific region is offering growth opportunity or metal coatings manufacturers. Countries such as China, India, Qatar, and Indonesia are demanding quality metal coating products for mega construction projects.
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The consumption of coated steel is also growing in the construction industry in India and China. Coated steel is largely used in structures, wall cladding, and roofing. This is driving the demand for metal coatings products to develop coated steel for building infrastructure. Automotive manufacturers across the globe are looking for light-weight materials to develop light-weight vehicles. This is resulting in advancement in metal coatings technology.
Automotive coatings are gaining traction in Japan, China, Germany, the US, and India. Painting being the most cost and energy-intensive process in the automotive industry, coating manufacturers are investing in research and development activities to reduce the cost and time.
The demand for direct-to-metal coatings is on a rise owing to its cost efficiency and environmental benefits. Direct-to-Metal coatings are witnessing demand in light and medium duty industrial application with need or protection from elements such as UV degradation or corrosion.
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Regulations pushing towards lower Volatile Organic Compounds (VOC) is one of the factors driving demand for direct-to-metal coatings. In direct-to-metal coatings, the waterborne direct-to-metal coatings are replacing solvent-borne coatings across various industries as it requires single-coat application as compared to two step primer, thereby saving cost and labor.