Check Out The 360 Degree View Of Programmatic Advertising Market 2023 ($ 150 Billion Market) - Global Reporting
October 22, 2019 by Market-NewsFlash
Market Synopsis of Programmatic Advertising Market:
Programmatic Advertising Market
It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.
Programmatic advertising market has been segmented on the basis of device, ad format and end users. The ad formats segment is further bifurcated into desktop banners, mobile banners, desktop videos and mobile videos. Out of which, currently desktop banners segment is generating highest revenue as compared to others. But due to increasing use of mobile phones, banner ads are decreasing and mobile videos are gaining traction. During the forecast period, mobile videos will witness rapid growth and will grow at highest CAGR.
The global programmatic advertising market is expected to grow at approx. USD 150 Billion by 2023, at 22% of CAGR between 2017 and 2023.
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The programmatic advertising market has been segmented on the basis of device, ad formats and end users. The end users are further bifurcated into travel, media and entertainment, finance and education. The media and entertainment segment is expected to grow at highest rate during the forecast period.
The prominent players in the programmatic advertising market are — Rubicon Project (U.S.), Adroll (U.S.), Adobe Marketing Cloud (U.S.), DoubleClick (U.S.), Choozle (U.S.), AdReady (U.S.), DataXu (U.S.), Centro, Inc. (U.S.), PulsePoint, Inc. (U.S.) and Outbrain (U.S.) among others.
Market Research Analysis:
The global programmatic advertising market, by geography, has been segmented into North America, Europe, Asia Pacific, Middle East and Africa (MEA), and South America. In the global programmatic advertising market, Asia Pacific is anticipated to witness relatively faster adoption as compared to other regions and hence the growth rate will be higher. Within Asia Pacific, mobile videos are projected to contribute faster growth of revenue backed by video advertising in countries such as Japan, China and India.
The key players in the global programmatic advertising market include Adobe Marketing Cloud (USA), Adroll (USA), AdReady (USA), Centro, Inc. (USA), Choozle (USA), DataXu (USA), DoubleClick (USA), Outbrain (USA), PulsePoint, Inc. (the USA), and Rubicon Project (USA).
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