October 24, 2019 by mark wahlbarg
Intelligent Pieces Video & Animation is launching a fresh integrated communications service. This may cover central and external communications, advertising, and, significantly, the different press applied to deliver these services.
All of us find out about electronic convergence. An in-depth examine by Weber Shandwick (Convergence Ahead: The Integration of Communications and Marketing) five years back currently indicated that advertising and communications – usually disparate operates –were getting significantly pressed underneath the safe roof. In fact, because 2014, the number of roles encompassing equally advertising and communications duties have become steadily, in line with the International Association of Organization Communicators.
What's new could be the integration of movie generation and different particular skills in the package. Services such as movement and visual design also used to be outsourced by creative agencies (Creative agency in Geneva) and communications agencies, but as a result of the quickly development of engineering in these fields, it’s become simpler for such companies to supply the services themselves, thus preventing a reduction in prices, but additionally in control around quality and connection with the end client.
Still another advantage of developing such services is efficiency. Lucas Chambers, Manager of Intelligent Pieces, Creative agency based in Lausanne and Geneva Switzerland claims this applies at equally ends: “It's not only more efficient for all of us, who provide communications services encompassing from advertising to creative communications, but it's also more efficient for the customer, who gets stronger, quicker service at a fraction of the price.”
Indeed outsourcing has always designed added prices, and being able to provide a turnkey service is really a problem of cost-efficiency, around it is among time-savings. “This is exactly why Intelligent Pieces Video & Animation is headed toward getting Intelligent Pieces ICS, the latter abbreviation standing for Incorporated Communications Services (Communication agency in Lausanne), “ claims Chambers. “Video production in Lausanne, Intelligent Pieces must conform to the changing press landscape, and that means going out of just movie and movement generation to a more holistic customer service. Regardless, we have always been including advertising and communications advice within our perform, just not explicitly. It's time in the future out from the closet, so to speak.”
Virtual fact, enhanced fact, involved movie, motion graphics, visual design – all these and more are today part and parcel of each and every communications and advertising campaign. What used to be handled by 5-10 different companies is significantly coming below one fold. For Lucas Chambers, that fold in Switzerland will undoubtedly be lead by Intelligent Pieces ICS.