October 29, 2019 by Market-NewsFlash
Global Kids’ Tablet Market Research Report: By Connectivity (Wi-Fi Enabled and SIM Enabled), by RAM Size (Less Than 1 GB, 1 GB and Above), by End User (Less Than 5 Years, 5 to 10 Years, 10 to 15 Years), and by Region (North America, Europe, Asia-Pacific, Middle East and Africa, Central and South America) — Forecast till 2025
The global kids’ tablet market is expected to grow from USD 9.12 billion in 2018 to USD ~32 billion by 2025, at a CAGR of ~14% during the forecast period. With the growing number of devices over the last decade, the children are increasingly gaining access to tablets, smartphones, and laptops, among others. . Children spend more time on mobile devices than outdoor activities. Therefore, most of the tablets for children are equipped with in-built parental control and activity tracker, timers, and pre-selected websites or apps that are strictly for kids.
Some manufacturers are planning on equipping these devices with an SOS feature to alert the parents in case the child needs any urgent attention. Children enjoy watching movies, playing games and studying on large screens. Additionally, due to the availability of improved audio and video features, they are able to better recognize words and build up a strong vocabulary. Due to their large size, children can play games as well as work on projects together. Thus, the increasing demand for tablets for entertainment purpose is one of the factors enhancing the growth of kids tablet market. Moreover, most of the schools in developed, as well as developing countries, have started adopting BYOD trends. The use of tablets in classroom enables students to engage with learning activities at their own pace, using a personal approach.
This support, enhance and transform the learning experience, thereby improving the learning outcomes for students. Thus, the adoption of BYOD concept by modern schools is increasing the demand for kids tablet. However, tablets generally have less memory storage than laptops. Tablets may not support certain applications which may be supported by laptop or desktop computer. Also, the rising demand for smartphones among kids is likely to limit the growth of the market.
Kids tablets are thin, flat, and portable devices used for entertainment and educational purposes. Similar to smartphones, tablets are multi-functional devices having integrated tools such as audio recording, front and rear cameras for photos and videos. Kids tablets are available in child-friendly designs including scratch-proof screen, rounded corners and impact-resistant body to withstand the thrashing which are destined to face from the kids. With enhancements in touchscreen technology, tablets have adopted the new technologies to provide users with a higher quality of user touch screen interactivity, including multi-touch pinch, zoom, and rotate features.
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· In March 2019, Walmart announced that it is planning to release an affordable tablet under its in-house ONN brand. The device will be manufactured by a Chinese supplier, run on Android, and it is expected to be aimed at kids.
· In January 2019, Huawei Technologies Co., Ltd launched MediaPad M5 lite tablet which delivers family-friendly features such as Kid’s Corner, advanced eye-comfort mode, and a built-in fingerprint sensor to enable parental controls.
The kids’ tablet market has been segmented on the basis of connectivity, RAM size, end user, and region.
By connectivity, the global kids’ tablet market has been segmented into Wi-Fi enabled, and SIM-enabled.
Based on RAM size, the global kids’ tablet market has been segmented into less than 1 GB, 1 GB and above
Based on end user, the global kids’ tablet market has been segmented into less than 5 years, 5 to 10 years, and 10 to 15 years.
The global kids’ tablet market, by region, has been classified into North America, Europe, Asia-Pacific, the Middle East & Africa, and Central and South America.
The key players in the global kids’ tablet market are Lenovo Group Limited (Hong Kong), Apple Inc. (US), KD GROUP (US), SAMSUNG (South Korea), Huawei Technologies Co., Ltd (China), Amazon.com, Inc (US), OpenText Corporation (Canada), LogRhythm, Inc. (US), Mattel, Inc. (US), and AccessData (US).
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