December 10, 2019 by Market-NewsFlash
Global Mobile Augmented Reality Market, By Component (Hardware, Software), Applications (Smartphones, Smart Glasses & Wearable, Tablets), End-User (Telecommunication, Gaming & Entertainment) — Forecast Till 2023
Mobile Augmented Reality Global Market — Overview
Augmented reality (AR) is a technology which uses computer generated images and videos to let user get the view of the real world. Augmented reality provides an interactive experience of the real world and can potentially supplement physical environment with information which human can sense. Mobile augmented reality deals with augmented reality in which user can take AR applications along with them wherever they want.
The increasing adoption of smartphones and tablets, emerging internet of things are expected to drive the growth of mobile augmented reality market. Smartphones are equipped with high functionalities required for integration of augmented reality and have integrated sensors which can sense real environment and deliver related virtual information. Hence demand for smartphones are increasing in mobile augmented reality. Mobile devices which supports augmented reality are becoming less expensive and more powerful. Generation of 3D models of real world objects results in increasing adoption of 3D cameras allowing, hugh investments in R&D of mobile augmented reality which is also fuelling the growth of the market. However, lack of awareness of augmented reality, high development cost are some factors restraining the growth of augmented reality market.
Retail, tourism, gaming and entertainment industries are using mobile augmented reality on large scale. Retail using mobile AR to enhance online customer buying experience. Gaming industries implementing mobile augmented reality in their games such as Pokémon Go, enhances the user experience and results in making Pokémon Go, the biggest mobile game in the US history.
Feb 18, Augmented reality: To bring ARCore to China, Google Inc partners with three Chinese OEMs
Google Inc partnered with three Chinese OEMs Xiaomi, Samsung and Huawei who have devices that supports ARCore since most of the Google services do not work in China due to internet censorship. These devices would be higher-end smartphones. As ARCore itself works on device, China’s internet censors cannot hamper the services once the apps are downloaded to the phone.
Nov 17, Apple Inc acquired AR based startup Vrvana.
Vrvana a Montreal, Canada based augmented reality startup is acquired by tech giant Apple Inc at $30 million. Vrvana is behind the Totem virtual reality headset, which never shipped to customers but has excellent reviews. Apple said that it is building the augmented reality hardware as it is working on augmented reality technology. Apple recently released iOS 11 which includes ARKit- that enables developers to build AR apps for iPhones.
The prominent players in the global mobile augmented reality market, Qualcomm Inc. (US), SAP SE (Germany), Microsoft Corporation (US), Blippar (UK), Infinity augmented reality (Israel), Apple Inc. (US), DAQRI (US), Samsung electronics Ltd. (South Korea), Google Inc. (US), Elsevier (Netherlands), Intel Corporation (U.S), HCL Technologies Limited (India), CORDIS (US), Catchoom technologies (Spain), among others, are profiled in Market Research Future analysis and are at the forefront of competition in the robotic vision market.
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