LeapZipBlog: aakanksharaletta

aakanksharaletta's blog

3 blogs

Managing Client Expectations as SEO Expert

September 4, 2019 by aakanksharaletta  

This article on an https://raletta.in/internship-in-indore/">internship in Indore was originally published by Raletta.Today, SEO plays a critical role in the success of any business, especially those that rely heavily on digital marketing.

This is because people generally rely on the internet to discover new products and services.

With this shift from brick and mortar retail outlets to online e-commerce platforms, people find out about new brands through online reviews rather than word of mouth.

In this digital world, one of the major mediums through which businesses have been able to attract high online traffic to their e-stores is through search engine optimization, also known as SEO.

Through this process, businesses increase the rank of their web pages so that they are visible on the first page when people search for the relevant keywords.

If the rank is high the business can expect to receive a major chunk of the traffic from users redirected from the search engines.

Realizing the importance of SEO, many businesses are now trying to make sure that their website outranks its competitors so that they can potentially generate more revenue.

This has led businesses to hire experts who know how to navigate the complex world of SEO.

However, this has also amplified the pressure on agencies to meet the expectations of their client.

These expectations can sometimes take a toll on the SEO experts because the client is unaware of the complexities of SEO and how it actually works.

This is why it is necessary to manage client expectations before they spiral out of control.  

The following are some reasons why this management of expectations is important.

Time Wastage

When client expectations become too unreasonable, then the efforts of the SEO expert might be wasted.

So if client demands are unreasonable, then the SEO expert may never succeed in satisfying their wishes.

Such unrealistic expectations can build up a lot of undue pressure on the SEO expert.

This puts a lot of stress on the expert, thereby preventing him from effectively completing the work.

Negotiating with the client to manage his expectations may seem daunting to most SEO’s but it is a necessary step that must be done.


Dysfunctional Relationship

When client expectations are not managed effectively, it can lead to a dysfunctional relationship between the client and the agency.

This negatively affects the work, thereby causing the business to lose potential business.

A healthy relationship is essential for achieving good SEO results. A poor relationship has an adverse impact, not only on the client’s business but also on the expert’s reputation.

This discourages other businesses to seek help from the relevant SEO expert because of his past reputation.

A well functioning relationship is in the best interests of the client and business.

A happy client eventually leads to more business for the SEO expert in the form of new clients.

Likewise, a happy expert leads to better work and eventually an optimized search engine performance.


SEO Doesn’t Replace Paid Ads

This common SEO misconception among clients can set unnatural expectations.

SEO works best in conjunction with paid ads rather than in isolation.

Each has a distinct, but complementary, role to play in driving traffic to the targeted webpage.

It is best to clarify this with the client at the beginning of the relationship so that the expectations are effectively managed.


Is SEO for You?

SEO, though crucial, does not improve overnight. The results may take some time, but a more long-term approach might be helpful.

When the results are delivered, they will eventually be worth the wait and improve your website traffic drastically.

This is why some SEO experts also offer a variable price, which allows the client to pay as per the performance of the expert.

This helps the client to confidently seek help from the SEO expert.

Fashion write for us

September 4, 2019 by aakanksharaletta  

10 Fashion Tips For Women On How To Look Fashionable

Women's Fashion is a comprehensive summary of the day's most important blog posts and news articles from the best Women's Fashion websites on the web, and delivered to your email inbox each morning. Fashion write for us to provide us more knowledge and ideas to enhance our fashion sense. Faced with e-commerce giants like global competition from Alibaba as well as numerous blogshops, traditional fashion retailers find it a struggle to stay afloat. Consumers are so attuned to and mortar store when an irresistible deal presents itself.

  1. Go For Clash Of Stripes 

                                     It may sound a bit insane – but playing with horizontal and vertical stripes can redefine your look. Wear horizontal and vertical stripes together and pair it up with solid colour accessories and footwear to make you look ultra-stylish.

  1. Effective Colour Combination 

                         Step out playing safe with white- red or green- white; it’s time to try effective colour combination. Wear rust or Marsala with lavender or go for baby purple with yellow or blue with indigo or plum. With few trials, reconsider your ensemble.

  1.  Old-Fashioned With A Contemporary Twist 

  To bring another decade to current era, blend old-fashioned or retro piece with modern high-end clothing. For example, pair swingy vintage midi skirt with leather jacket and sleek pointy-toe heels.

  1. Distinct Edgy Shoes

   For the very -stylish look, go for a pair of shoes that has interesting element in it. It  has a wedge heel, it should immediately catch eyes.


  1. Hair style With Bangs 

                        Whether you have curly or straight hair, front bangs look equally soft-soap. Front bangs can enhance any hairstyle and softens angular facial features, making you look very-stylish.

  1. Boots & Jeans 

                       Wondering How to be stylish with jeans and boots? Simple! Just tuck your jeans inside your boots. It’s an oomph-worthy look.

  1. Reusing Old Sweaters

                                 DIY projects are great for style and fashion tips. You can come up with a lot of fashion ideas for women by checking out various DIY tutorials. One such DIY project would be to make your own boot warmers. All you need to do is just cart part of your sleeves.

  1. Ripped Jeans 

                    All you need to do is just wear tights under your ripped jeans. You can either opt for plain tights or go bold with lace, fishnet, animal print, etc. But, how to dress stylish with those ripped jeans?


  1. Nude Pumps

                                             An essential style idea for women is to always remember that whenever they are unsure about which colored shoes they should wear, just opt for nude pumps that match your skin tone.

  1. Bag Lover! 

                           Here how to carry and you can say why you are carrying . Go for essentials with innovative spin. The trend of normal bag and boxy structured bag are big this season.


                    For the very -stylish look, go for a pair of shoes that has interesting element in it. Consumers are so attuned to the “everyday low price” model of online shopping that they will only open their wallets at a brick and mortar store when an irresistible deal presents itself.  It may sound a bit insane – but playing with horizontal and vertical stripes can redefine your look.


Infoemation technology

August 27, 2019 by aakanksharaletta  





Technology is a set of knowledge and tools that helps make things too easier or resolve the problems.In other words, technology is the collections of techniques,methods and or process used in the production of goods and services or in the accomplishment of objectives”


Information technology is use of the computers to collect data or information in the context of the of business or other enterprises.IT is a subset of information and communications technology.

      Information technology is the technology to use in the many field to collect the information to different field like in study, medical,etc.Now a days information technology is very useful for students In IT sector. Information technology is the technology to gives the scientific knowledge about the topic.information technology uses in banks,education,medical etc.There is one IT department in every organization which deals with all work related to computers and makes smooth and without disturbance communications.Information technology also includes in management of data in all its forms like video ,files,data.Information technology also work on the security of the network of any organization. 



DATA PROCESSING : Data processing means converting ,computerizing and producing all types of data and information.

GENERATION OF INFORMATION: It means organizing the information which is useful for us.

STORAGE OF INFORMATION: It means to store our information for the use in the future.

CAPTURE THE DATA: It is the use for capture our important data from different places.


In modern generation information technology plays a vital role.however if you are not in the field of information technology,you might know how information technology uses in your life.for those whodont know about the information technology is the study and use of computer for capturing and storing information.In this invoves software ,hardware and other applications.In the 21st century was created with help from information tehnology.Business ,education and healthcare all have been designed by Technology write for us.

IN BUSINESS: In this generation of computer,the business world is growing rapidly with the use or information technology.using computers and software in every type of business.They use information technology in a number of different departments.using information technology.businesses can changes in the global market and they purchase software and hardware that helps them get their job done.Larger business have their own information technology department desinged to software and hardware.

IN EDUCATION: In the world of education is changing the modern continues to grow.With the help of information technology education be able to reach the students in a different or online ways so that the students prepare for their future.The students of today's are the lecturer,inventors ,teachers and businessman of tomorrows world.  IN HEALTHCARE: Use of the information technology have allowed for great reform healthcare . IN SECURITY: Whenever we do transaction done online it is very important to keep safe all the data transaction related.

IN FINANCE:Whenever we going for oline purchasing by debit cards or any other cards we need to our banking data secured.

TYPES OF INFORMATION TECHNOLOGY Information technology is a wide scope that includes various software packages and services.There are many types of information technology- Acounting packages Analytics Artificial intelligence Compliance software Data anyalysis tools.