Anchor Digital's blog
January 11, 2020 by Anchor Digital
Web traffic is an important metric for measuring the performance of your website. It demonstrates the number of people that are visiting the pages of your website on a daily basis. You need your web traffic to be as high as possible as it is a sign that your advertising and marketing efforts are paying dividends. It also indicates where the traffic is coming from. If the website traffic is mostly coming from the Search Engines then it shows that your SEO efforts are bearing fruit. However, if it isn’t the case then it is a sign that you need to work on your website’s SEO. Before you make these decisions, you need to find a way to measure your web traffic. Here is how you can do it.
Sign Up for Google Analytics
Google Analytics is a tool provided by Google for website owners who are interested in measuring their web traffic. It allows them to find out exactly how many people visited their website within a day and from which source. Google Analytics is a free tool and can be used by anyone. All you need to do is to make your account on the platform and get a tracking code for your website. This tracking code needs to be embedded within the code of your website. Make sure that you embed the code on every page of your website to get an accurate estimate of your web traffic. This tracking code is going to provide you real-time updates of the people that have visited your website.
Get Started With Crazy Egg
Crazy Egg is another service that offers you the chance to monitor and measure your web traffic. It is a more in-depth tool than Google Analytics and provides vital information to you about the people and their behaviour when they are on your website. For instance, it records the clicks that each user makes on any of your website’s pages. Moreover, it also provides you with data regarding the user’s stay on the web page and how far they scrolled down on it. This data is valuable for knowing how the users are reacting to the different web pages of your website. It can help you in identifying which of your web pages need more work and which of them should be left as it is.
Start Using Search Console
Another Google tool for measuring web traffic is Search Console. Like Google Analytics, this tool is free to use too. However, it is a little different from Google Analytics. Instead of showing you the number of users that have visited your website in a day, it informs you which of your web pages are receiving the lowest traffic. Also, it identifies the reasons why the web page isn’t getting any web traffic. It will report if the web page has broken links and is not being indexed by Google. This information can help you in optimizing your web pages and ensuring that they are indexed and show up on Google SERPs.
Anchor Digital is a well-reputable marketing company that specialises in producing high-quality SEO services to businesses Australia-wide. Give us a call today if you want to measure your web traffic. If you’d like more information about how your business can benefit from the many clever marketing services on offer, contact Anchor Digital for a consultation.
December 10, 2019 by Anchor Digital
Websites need to be designed to attract potential customers - not to turn them away. However, there are some factors that can cause customers to drop off from a website soon after visiting it. You need to make sure that any potential customer coming to your website gets what they want and you can easily provide your services. If the process for making a purchase is convenient, there is a high chance that potential customers will turn into paying customers. Ensuring this requires you to eliminate all the hurdles in the way of the potential customer and their purchase. Let’s find out what these hurdles might be that can turn potential customers from a website.
The textual part of your website’s content is very crucial for engaging any potential customer and giving them the reason to explore the website further. If this text is hard-to-read and makes use of complex terms that are specific to your industry then the visitor would get discouraged and promptly leave. Your goal with your website’s text should be to captivate the attention of potential customers. Thus, it is paramount that this text is written in a simple language that everyone can understand. It is also important that you don’t have long paragraphs of text on the landing page. No one has the time to read it all. The text should be concise and crisp that can be easily understood even at a glance.
Longer Loading Times
Having to wait for a website to load is one of the biggest turn-offs for an internet user. People don’t like waiting in general and if you make them wait to view your website for even a few seconds, they won’t hesitate in leaving. If you want potential customers to stay back and explore the website further, you need to reduce its loading time. There are many ways to do this. For instance, you can minimize the size and the number of images on your website. If there is any unnecessary flash content or video on the website then removing it would work too.
Too Many Ads
Ads are a good source of income for a website but they can be one of the reasons why potential customers won’t stay on your website long enough to make a purchase. Having a few ads on the website doesn’t hurt and the visitors won’t mind seeing them. However, if there are too many of them then they can be irritating for the visitor. Moreover, you also don’t want the ads to lead the potential customers away from your website. So, it is best that you keep the ads tally to a minimum and only feature those ads that are relevant to your business.
Avoid Playing Videos on Auto
Videos can help capture the attention of potential customers. However, having the video play automatically when the website loads can irritate the visitors and cause them to turn away immediately. So, make sure that give the visitors the chance to decide whether they want to play them or not.
December 7, 2019 by Anchor Digital
The purpose of having a website is to make your business visible and exposing your product to a wider audience. After the website goes live, your primary objective is to advertise it as much as possible. The aim of this advertising is to boost your web traffic. The more web traffic your website receives, the more exposure your product will get. There are various methods used for boosting your web traffic but the most important one among them is search engines. Since people use them for finding things or products nowadays, you want the search engine to send people towards your website. This is where keywords can be of use to you. They can get the search engines to direct people to your website, boosting its web traffic.
What do Keywords do?
Keywords are targeted words that are specific to your industry or niche. For instance, if you are a furniture maker, then ‘furniture’ is a keyword for your business. You need to incorporate this keyword within the text of your website as intelligently as you can. The search engines index websites and associate them with these keywords. When people search for keywords like furniture, the search engine combs through all the indexed websites for that particular keyword and lists them on the result page based on their rank. This rank depends on various factors and keyword usage is one of those factors. So, keywords can help in getting your website indexed on search engines and also to get it ranked higher on SERPs (Search Engine Results Pages).
How Should Your Select Keywords
Since keywords are so important to your topic or business, it is necessary that you pick the keywords for your website carefully. Make sure that the keywords you are choosing are appropriate for your business. Also, it is a good idea to go for keywords that aren’t that competitive. For instance, if you are going for ‘furniture’ as your target keyword, chances are that many of your competitors are going for it too. Ranking your website for those keywords can be a little difficult. However, if you pick long-tail keywords like ‘custom made furniture’ or ‘best furniture in Brisbane’ as your target keyword, you might find less competition. Ranking your website for these keywords will be much easier. There are various tools available on the internet that can help you in choosing the right keywords for your website.
How to Incorporate Keywords within Website Text
Overstuffing the text of your website with the keyword can have a negative impact on your web traffic. The reason for that is that search engines, particularly Google, don’t like this practice. If it suspects that you are using too many keywords just to increase your website rank then it will demote your website. A website that isn’t displayed on the first page of the Google result pages never receives much web traffic. So, your goal should be to remain in Google’s good books and only use the keywords in important places throughout the website. This includes the text, headings, subheading, page title, URLs, and the Meta description.
Anchor Digital is a trusted name in the SEO industry based in Brisbane. If you want to learn more about keywords and how their services can improve your website, contact Anchor Digital for a consultation.
November 23, 2019 by Anchor Digital
Graphic designers are needed to make the websites beautiful. The web designer’s job is to simply ensure that the website is functional and is easy to navigate. The graphic designer has to make it look attractive. However, this isn’t the only job that they perform. They are also tasked with the duty of coming up with designs for the company’s logo and to decide which colour themes would suit the company’s website. Graphic designers rely a lot on their creativity. However, this alone can’t make them successful. For graphic designers to be good at their job, they have to have the essential tools for doing their job. Here is a list of design tools that every graphic designer must have in his possession.
Adobe Creative Suite
Adobe Creative Suite is a graphic designer’s best friend. It contains a whole host of programs within itself that are needed for performing a myriad of graphic designing tasks. The programs that you will find in Adobe Creative Suite include Photoshop, Dreamweaver, After Effects, and even Encore. All of these programs play an important role in graphic design. For instance, Photoshop is required for editing images and making them more appropriate for a client’s website. After Effects is the go-to software for animation while Encore is needed for video creation. Thus, it is evident that if you want to make it in the graphic design industry, you need to invest in the Adobe Creative Suite as soon as possible.
Pixlr is an alternative for Adobe Photoshop that is widely used by graphic designers. This software is much easier to use than Photoshop but offers all the necessary image-editing tools that you need. Moreover, it does not require you to have a license to use the software. Thus, if your graphic designing projects are simple and don’t need much in-depth editing then Pixlr is an ideal choice for you. It will do most of what Photoshop does without costing you anything. Yeah, it’s free to use for everyone. Amazing, right?
DeviantART can be viewed as a marketplace for photos and drawings. This place has a huge collection of user-made sketches and designs that can be bought off at the right price. Most of the photos you see here are drawn or created by local artists. Graphic designers can pick and choose the design or images that they are interested in from here. The cost of the drawings and skins isn’t that high considering the artists are not very well-known. You can find some great artwork for your graphic designing projects from here without having to spend much.
Plagiarism is a common issue in the field of graphic design. Any of the designs that you upload on the web can be copied by others and sold as their own. To avoid all this, graphic designers need to have a water-marking tool at their disposal. If you want one too then PicMarkr fits the bill. It allows you to insert watermarks on your images in the simplest possible way. What’s more, this tool is free to use as well.
November 8, 2019 by Anchor Digital
In the past, people have looked at newspaper advertisements to search for products. However, this has all changed. Nowadays, search engines are used by people for searching anything and everything under the sun. So, if you plan on making your website visible to your target audience then you need to have it show up on a search engine, specifically, Google. Getting your website displayed on Google isn’t difficult. Google indexes every website on the internet through its web crawlers. However, getting your website to rank highly on Google, that takes some effort. Thankfully, SEO can help you do this. So, what is SEO and how does it work? Read on to find out.
Makes Indexing Easier
For a website to be shown on Google, it has to be indexed first. If your website is poorly designed then it won’t get indexed easily. This is often the case with websites that don’t have text or properly formatted URLs. The crawlers can’t index such text-less websites. SEO can help you in optimising your website’s design, making the indexing process easier. Moreover, SEO calls for the addition of quality text to each landing page of the website. This ensures that the crawlers don’t encounter any issue in indexing your website’s pages. Websites that are indexed multiple times have a higher chance of ranking highly on Google.
Gets Your Website Ranked Highly on Google
SEO can help raise your website’s rank on Google. It does this by suggesting various improvements to the website’s content. For instance, SEO dictates that you should incorporate relevant keywords and phrases in the text of your website. These keywords don’t have to be stuffed unnecessarily into the text, though. You should try to use them naturally. The reason why keywords are important is that people search for websites on Google using keywords. When a keyword is searched on Google, it creates a list of websites that it considers the best for meeting the searcher’s need. If your website doesn’t have this keyword in the text, your website won’t be included in this list.
Enhances Your Website’s Web Traffic
SEO is a long-term process. It takes time to optimise a website to Google’s liking. However, once you have done it consistently for a few months, you will start seeing results. The web traffic coming to your website via search engines will improve dramatically. These new users that are visiting your website will be interested in your products and are more likely to make a purchase. SEO can help you monitor the web traffic coming to your website using different tools. It can help you in making further adjustments to the website and working on areas that still need improvement.
Anchor Digital is well-known all over Australia for providing the best SEO services to both small businesses and large enterprises. If you want to know more about SEO and how it works, give us a call today.
October 14, 2019 by Anchor Digital
SEO is extremely important for businesses. It helps them in boosting their website traffic, generating new leads and making sales. In the past, SEO was considered a very difficult task that only experts were able to perform. While it is the same today, there are SEO tools available online that can be used by just about anyone to optimise their website’s viewership. So, whether you have a business website or a blog that you want to optimise, then the cost-effective method of doing it would be to use these SEO tools. The only difficulty is that there are so many SEO tools available so you may have a hard time picking the right one. Let’s make this choice easier for you. Here are some of the best SEO tools you can find online.
SEO is mostly based on keywords. You need to incorporate these keywords into your website’s text. This will allow the Search Engine crawlers to index your website and when that particular keyword is searched, display it in the results page. However, finding the right keywords can be difficult. Most of the common ones related to your niche have fierce competition over them. So, you need to look for long-tail keywords or think outside the square. KWFinder does exactly that. It suggests excellent long-tail keywords to you that have a lower competition. Moreover, it also lets you track the improvement you make based on this metric. If you’d like to join KWFinder, pricing starts from $29.90 per month.
If you are looking for a way to improve your website’s rank on Search Engines and need some suggestions in that regard then SEMRush is an ideal choice. It has an On-Page SEO Checker tool which lets you monitor the performance of your website and also offers recommendations on how this ranking or viewership can be improved. SEMRush offers insights regarding the organic click traffic you are receiving. It is an ideal SEO tool for blog owners as it lets them know which of their posts are getting the most views and shares. Though, there is also a domain vs domain analysis feature available in this tool too. It allows you to see how your blog compares to that of your competitors. To create an account, plans start from $99.95 per month.
Moz is considered by many SEO experts, to be the complete SEO software package. It can help small business owners who don’t know much about website optimisation to become SEO experts without having to do much. The advice it gives regarding SEO is very detailed and simple to follow. You are provided step-by-step instructions on what you must be doing on every page of your website to optimise it. Moz also makes doing SEO a lot easier for you as they have free tools for optimising your website. Though, if you need to be on a more professional level in marketing, Moz’s quality SEO services, pricing starts from $99 per month.
Here at Anchor Digital, we’re an agency renowned for our holistic approach to marketing and offer high-quality SEO services to businesses across Australia. If you want to find out about the best online SEO tools to optimise the viewership of your business, contact us for a consultation. We’d love to hear from you.
October 1, 2019 by Anchor Digital
If you have started a business, it is highly likely that you have a website up and running as well. In today’s world where people mostly shop online, not having a website means losing out on potential customers. So, building a website for your business should be a priority if you haven’t reached this stage yet. However, a website alone won’t increase your sales. There are millions of websites on the internet, so finding yours will be like finding a needle in a haystack. Thus, your next step after the website goes live should be to promote it and make it visible. You will need SEO to do that. In this article, we will discuss why SEO is important for all businesses and what benefits you can achieve by investing in it.
Importance of SEO for Businesses
SEO is the tried and tested method for improving the rank of a website in search engines such as Google. Why is being ranked highly on Google so important? Ranking on the first page of Google can increase the traffic coming to your website. You see, people use Google to search for products they are interested in buying. When they search, they only look at the top few websites and make their pick from there. So, if your website isn’t among those few top websites then most likely your website won’t even be visited by people. SEO can help improve your website’s rank and ensure that it gets placed in the top five websites on the Google SERPs for keywords relating to your products.
Thus, with SEO, your website and business can get the visibility you crave. Moreover, SEO doesn’t cost that much either. Many SEO tools are available for free on the internet. However, you might have to devote some hard work and be patient to get the desired results. Nonetheless, SEO can even the field for small businesses who can’t compete with the big enterprises that have big marketing budgets. While the big companies throw money at Google using PPC campaigns, small businesses can get similar results with SEO without having to pay Google anything.
Benefits of SEO for Businesses
SEO doesn’t just help you in getting your website ranked highly on Google, it does a lot more for your business then you can imagine. SEO is about optimising your website. It calls for improvements being made to the website’s design and the content available on it. A well-designed website loads faster and people love websites that don’t take too long to open. Moreover, websites offering high-quality content are also more appealing to customers. They can help in strengthening the bond between you and your target audience. Also, if done right, SEO can continue to bring traffic to your website for years to come.
Anchor Digital is a Brisbane-based company that provides SEO services to all types of business looking to boost their visibility and sales. Contact us immediately if you think your company is in need of our SEO services.
September 13, 2019 by Anchor Digital
Google is by far the biggest Search Engine in the world. It is used daily by billions of people from all over the world. Thus, there is no better place to advertise your products and services than on Google. So, how should you go about doing it? Well, the obvious way is by ranking your website on the Google results pages. However, this takes a lot of dedication and time. The easiest way is by investing in Google Advertising. Basically, you pay Google to have your websites advertised on the first page for a keyword of your choice. With Google Advertising, you can get your website ranked at the top right away.
How Does It Work?
Google Ads involves bidding on keywords that are related to your products. For instance, if you are a pizzeria then ‘pizza delivery’ is a good keyword for your business. Google advertising allows you to bid on this keyword and depending on your bid, showcases your ad on its results page ahead of other websites. The bidding process is a simple one. You just have to name the price that you are willing to pay to Google for displaying your ad whenever a particular keyword is searched by a user. If your bid outranks the bids submitted by other advertisers then you will win the auction and your ad will be displayed on the top of the search page.
How are Bids Ranked?
For each keyword, Google receives thousands of bids. It ranks the bids based on two separate criteria. The first one is, off course, the amount of the bid while the second criterion is the quality score of your ad. The quality score is calculated based on the ad’s relevance and the landing page it links to. If you just try to outrank other bidders by increasing your bid’s amount without increasing your ad’s quality score then the chances of your bid being successful would be slim. Thus, you need to pay attention to both the bid amount and the quality score of your ad if you want your bid to be successful.
Cost Associated with Google Advertising
You might think that Google advertising is very costly. However, if you go about it the right way, it doesn’t cost you that much. First of all, you only have to pay if your ad gets clicked by a user. So, the payment for the ads is performance-based. Secondly, if your ad’s quality score is high and your bid was ranked higher than others advertisers then you will have to pay a lot less to Google than your rival advertisers.
August 22, 2019 by Anchor Digital
Social media marketing is slowly and gradually overtaking all other avenues of business marketing. It is already being considered the most important form of digital marketing for any business or company. If you aren’t marketing your products on social media then you are missing out big time. Big and small companies alike are trying to get a foothold on the various social media platforms so that they can market their products to a wider audience. In only a few decades, social media marketing has changed the way people perceived marketing. So, what are the reasons for the meteoric rise in the influence of social media marketing? Let’s find out. SEO Services Melbourne
One of the biggest reasons why social media marketing has become so big is because the audience has moved there. You will find most of the people active on their social media accounts on their smartphones and laptops in their spare time. So, if you want to expose your products to a wider audience then there is nothing more suitable than social media. If you choose your social media platform correctly, you can connect with your target audience on a personal level. This will give you the opportunity to instantly convert leads into sales.
Social media marketing gives businesses the chance to interact with their audience like never before. It lets them chat with their customers and hear their opinions on different aspects of their products. Thus, social media is a great way for companies to gain more knowledge about their customers. It also helps the people in seeing the company or business entity as their friend instead of being just a money maker. The relationships that social media can help build up between the companies and their customers can be beneficial for both parties. It can enhance brand loyalty and also give the people the assurance that their voices are being heard. Adwords Management Sydney
July 4, 2019 by Anchor Digital
Google is the most widely used search engine in the world. It’s the source of most of your website traffic. This is why the SEO that you do is primarily to get your website ranked as highly on Google as possible. However, Google’s website rankings continue to change with the passage of time. The main reason for this is the continual changes and improvements that Google makes to its ranking algorithm. So, a website ranked poorly on Google may be able to improve its ranking if it adheres to the new algorithm’s guidelines. Similarly, a higher ranked website may lose its rank if it doesn’t keep up with the algorithm changes.
Using the Help of Analytics
Analytics tools can help you in getting an idea about your website’s rank on Google. While it is difficult to ascertain an exact number, you can look at the traffic data to find out which Google Search page the user was on when they found your website. If the user was on the first page then it is safe to assume that your website ranks among the top 10 websites on Google’s SERPs for a particular keyword. However, if the user was on a latter page then it is a sign that your website isn’t ranking as highly on Google.
Doing Manual Search Yourself
This is a tedious method and can be very time-consuming. However, if you manually search your website on Google, you are sure to get the most accurate information regarding your website’s rank. However, you shouldn’t be discouraged if you see your website ranking drop on Google at certain times of the day. There are various factors involved which might cause this to happen. In order to get the bigger picture, you will have to calculate the average rank of your website on Google’s SERPs. This will give you a much better indication of how your website’s SEO is working.
How to Improve Your Website’s Rank on Google
There are various ways of improving your website’s rank on Google. For instance, if you haven’t hired an SEO company yet then you should do that as soon as possible. They have the knowledge of all the algorithm changes and can make the necessary improvements your website needs to regain its rank on Google.