LeapZipBlog: Anchor Digital

Anchor Digital's blog

8 blogs

How Does SEO Work?

November 8, 2019 by Anchor Digital  

In the past, people have looked at newspaper advertisements to search for products. However, this has all changed. Nowadays, search engines are used by people for searching anything and everything under the sun. So, if you plan on making your website visible to your target audience then you need to have it show up on a search engine, specifically, Google. Getting your website displayed on Google isn’t difficult. Google indexes every website on the internet through its web crawlers. However, getting your website to rank highly on Google, that takes some effort. Thankfully, SEO can help you do this. So, what is SEO and how does it work? Read on to find out.




Makes Indexing Easier

For a website to be shown on Google, it has to be indexed first. If your website is poorly designed then it won’t get indexed easily. This is often the case with websites that don’t have text or properly formatted URLs. The crawlers can’t index such text-less websites. SEO can help you in optimising your website’s design, making the indexing process easier. Moreover, SEO calls for the addition of quality text to each landing page of the website. This ensures that the crawlers don’t encounter any issue in indexing your website’s pages. Websites that are indexed multiple times have a higher chance of ranking highly on Google.


Gets Your Website Ranked Highly on Google

SEO can help raise your website’s rank on Google. It does this by suggesting various improvements to the website’s content. For instance, SEO dictates that you should incorporate relevant keywords and phrases in the text of your website. These keywords don’t have to be stuffed unnecessarily into the text, though. You should try to use them naturally. The reason why keywords are important is that people search for websites on Google using keywords. When a keyword is searched on Google, it creates a list of websites that it considers the best for meeting the searcher’s need. If your website doesn’t have this keyword in the text, your website won’t be included in this list.


Enhances Your Website’s Web Traffic

SEO is a long-term process. It takes time to optimise a  website to Google’s liking. However, once you have done it consistently for a few months, you will start seeing results. The web traffic coming to your website via search engines will improve dramatically. These new users that are visiting your website will be interested in your products and are more likely to make a purchase. SEO can help you monitor the web traffic coming to your website using different tools. It can help you in making further adjustments to the website and working on areas that still need improvement.


Anchor Digital is well-known all over Australia for providing the best SEO services to both small businesses and large enterprises. If you want to know more about SEO and how it works, give us a call today.

What Are the Best SEO Tools Available Online?

October 14, 2019 by Anchor Digital  

SEO is extremely important for businesses. It helps them in boosting their website traffic, generating new leads and making sales. In the past, SEO was considered a very difficult task that only experts were able to perform. While it is the same today, there are SEO tools available online that can be used by just about anyone to optimise their website’s viewership. So, whether you have a business website or a blog that you want to optimise, then the cost-effective method of doing it would be to use these SEO tools. The only difficulty is that there are so many SEO tools available so you may have a hard time picking the right one. Let’s make this choice easier for you. Here are some of the best SEO tools you can find online.





SEO is mostly based on keywords. You need to incorporate these keywords into your website’s text. This will allow the Search Engine crawlers to index your website and when that particular keyword is searched, display it in the results page. However, finding the right keywords can be difficult. Most of the common ones related to your niche have fierce competition over them. So, you need to look for long-tail keywords or think outside the square. KWFinder does exactly that. It suggests excellent long-tail keywords to you that have a lower competition. Moreover, it also lets you track the improvement you make based on this metric. If you’d like to join KWFinder, pricing starts from $29.90 per month.  



If you are looking for a way to improve your website’s rank on Search Engines and need some suggestions in that regard then SEMRush is an ideal choice. It has an On-Page SEO Checker tool which lets you monitor the performance of your website and also offers recommendations on how this ranking or viewership can be improved. SEMRush offers insights regarding the organic click traffic you are receiving. It is an ideal SEO tool for blog owners as it lets them know which of their posts are getting the most views and shares. Though, there is also a domain vs domain analysis feature available in this tool too. It allows you to see how your blog compares to that of your competitors. To create an account, plans start from $99.95 per month.



Moz is considered by many SEO experts, to be the complete SEO software package. It can help small business owners who don’t know much about website optimisation to become SEO experts without having to do much. The advice it gives regarding SEO is very detailed and simple to follow. You are provided step-by-step instructions on what you must be doing on every page of your website to optimise it. Moz also makes doing SEO a lot easier for you as they have free tools for optimising your website. Though, if you need to be on a more professional level in marketing, Moz’s quality SEO services, pricing starts from $99 per month.   


Here at Anchor Digital, we’re an agency renowned for our holistic approach to marketing and offer high-quality SEO services to businesses across Australia. If you want to find out about the best online SEO tools to optimise the viewership of your business, contact us for a consultation. We’d love to hear from you.

Why Would You Need SEO for Your Company?

October 1, 2019 by Anchor Digital  

If you have started a business, it is highly likely that you have a website up and running as well. In today’s world where people mostly shop online, not having a website means losing out on potential customers. So, building a website for your business should be a priority if you haven’t reached this stage yet. However, a website alone won’t increase your sales. There are millions of websites on the internet, so finding yours will be like finding a needle in a haystack. Thus, your next step after the website goes live should be to promote it and make it visible. You will need SEO to do that. In this article, we will discuss why SEO is important for all businesses and what benefits you can achieve by investing in it.




Importance of SEO for Businesses

SEO is the tried and tested method for improving the rank of a website in search engines such as Google. Why is being ranked highly on Google so important? Ranking on the first page of Google can increase the traffic coming to your website. You see, people use Google to search for products they are interested in buying. When they search, they only look at the top few websites and make their pick from there. So, if your website isn’t among those few top websites then most likely your website won’t even be visited by people. SEO can help improve your website’s rank and ensure that it gets placed in the top five websites on the Google SERPs for keywords relating to your products.


Thus, with SEO, your website and business can get the visibility you crave. Moreover, SEO doesn’t cost that much either. Many  SEO tools are available for free on the internet. However, you might have to devote some hard work and be patient to get the desired results. Nonetheless, SEO can even the field for small businesses who can’t compete with the big enterprises that have big marketing budgets. While the big companies throw money at Google using PPC campaigns, small businesses can get similar results with SEO without having to pay Google anything.   


Benefits of SEO for Businesses

SEO doesn’t just help you in getting your website ranked highly on Google, it does a lot more for your business then you can imagine. SEO is about optimising your website. It calls for improvements being made to the website’s design and the content available on it. A well-designed website loads faster and people love websites that don’t take too long to open. Moreover, websites offering high-quality content are also more appealing to customers. They can help in strengthening the bond between you and your target audience. Also, if done right, SEO can continue to bring traffic to your website for years to come.


Anchor Digital is a Brisbane-based company that provides SEO services to all types of business looking to boost their visibility and sales. Contact us immediately if you think your company is in need of our SEO services.

What’s Involved in Google Advertising?

September 13, 2019 by Anchor Digital  

Google is by far the biggest Search Engine in the world. It is used daily by billions of people from all over the world. Thus, there is no better place to advertise your products and services than on Google. So, how should you go about doing it? Well, the obvious way is by ranking your website on the Google results pages. However, this takes a lot of dedication and time. The easiest way is by investing in Google Advertising. Basically, you pay Google to have your websites advertised on the first page for a keyword of your choice. With Google Advertising, you can get your website ranked at the top right away.

How Does It Work?

Google Ads involves bidding on keywords that are related to your products. For instance, if you are a pizzeria then ‘pizza delivery’ is a good keyword for your business. Google advertising allows you to bid on this keyword and depending on your bid, showcases your ad on its results page ahead of other websites. The bidding process is a simple one. You just have to name the price that you are willing to pay to Google for displaying your ad whenever a particular keyword is searched by a user. If your bid outranks the bids submitted by other advertisers then you will win the auction and your ad will be displayed on the top of the search page.


How are Bids Ranked?

For each keyword, Google receives thousands of bids. It ranks the bids based on two separate criteria. The first one is, off course, the amount of the bid while the second criterion is the quality score of your ad. The quality score is calculated based on the ad’s relevance and the landing page it links to. If you just try to outrank other bidders by increasing your bid’s amount without increasing your ad’s quality score then the chances of your bid being successful would be slim. Thus, you need to pay attention to both the bid amount and the quality score of your ad if you want your bid to be successful.

Cost Associated with Google Advertising

You might think that Google advertising is very costly. However, if you go about it the right way, it doesn’t cost you that much. First of all, you only have to pay if your ad gets clicked by a user. So, the payment for the ads is performance-based. Secondly, if your ad’s quality score is high and your bid was ranked higher than others advertisers then you will have to pay a lot less to Google than your rival advertisers.


Anchor Digital is a leading SEO agency in Brisbane that offers high-quality SEO services. Get in touch with us today if you want to learn more about Google advertising. 

Why Has Social Media Marketing Become Influential?

August 22, 2019 by Anchor Digital  

Social media marketing is slowly and gradually overtaking all other avenues of business marketing. It is already being considered the most important form of digital marketing for any business or company. If you aren’t marketing your products on social media then you are missing out big time. Big and small companies alike are trying to get a foothold on the various social media platforms so that they can market their products to a wider audience. In only a few decades, social media marketing has changed the way people perceived marketing. So, what are the reasons for the meteoric rise in the influence of social media marketing? Let’s find out. SEO Services Melbourne



One of the biggest reasons why social media marketing has become so big is because the audience has moved there. You will find most of the people active on their social media accounts on their smartphones and laptops in their spare time. So, if you want to expose your products to a wider audience then there is nothing more suitable than social media. If you choose your social media platform correctly, you can connect with your target audience on a personal level. This will give you the opportunity to instantly convert leads into sales.




Relationship Building

Social media marketing gives businesses the chance to interact with their audience like never before. It lets them chat with their customers and hear their opinions on different aspects of their products. Thus, social media is a great way for companies to gain more knowledge about their customers. It also helps the people in seeing the company or business entity as their friend instead of being just a money maker. The relationships that social media can help build up between the companies and their customers can be beneficial for both parties. It can enhance brand loyalty and also give the people the assurance that their voices are being heard. Adwords Management Sydney   


Anchor Digital is a well-known provider of SEO services to businesses in Australia. Don’t hesitate in contacting us if you want to see for yoursef the benefits of social media marketing. 

How to Find Out How Your Website Ranks on Google?

July 4, 2019 by Anchor Digital  

Google is the most widely used search engine in the world. It’s the source of most of your website traffic. This is why the SEO that you do is primarily to get your website ranked as highly on Google as possible. However, Google’s website rankings continue to change with the passage of time. The main reason for this is the continual changes and improvements that Google makes to its ranking algorithm. So, a website ranked poorly on Google may be able to improve its ranking if it adheres to the new algorithm’s guidelines. Similarly, a higher ranked website may lose its rank if it doesn’t keep up with the algorithm changes.




Using the Help of Analytics

Analytics tools can help you in getting an idea about your website’s rank on Google. While it is difficult to ascertain an exact number, you can look at the traffic data to find out which Google Search page the user was on when they found your website. If the user was on the first page then it is safe to assume that your website ranks among the top 10 websites on Google’s SERPs for a particular keyword. However, if the user was on a latter page then it is a sign that your website isn’t ranking as highly on Google.


Doing Manual Search Yourself

This is a tedious method and can be very time-consuming. However, if you manually search your website on Google, you are sure to get the most accurate information regarding your website’s rank. However, you shouldn’t be discouraged if you see your website ranking drop on Google at certain times of the day. There are various factors involved which might cause this to happen. In order to get the bigger picture, you will have to calculate the average rank of your website on Google’s SERPs. This will give you a much better indication of how your website’s SEO is working.


How to Improve Your Website’s Rank on Google

There are various ways of improving your website’s rank on Google. For instance, if you haven’t hired an SEO company yet then you should do that as soon as possible. They have the knowledge of all the algorithm changes and can make the necessary improvements your website needs to regain its rank on Google.


Anchor Digital is an SEO agency which offers top-notch SEO services to businesses of all kinds. Feel free to contact us anytime if you want to improve your website’s rank on Google.

What are Your Top Social Media Marketing Tools?

June 19, 2019 by Anchor Digital  

Social media marketing is an important pillar of business marketing these days. If your brand isn’t active on social media then you could lose a lot of business. This is the reason why all major brands have some kind of social media presence, and why they are very active on different social media platforms. However, having various social media profiles can sometimes be too overwhelming. You aren’t quite able to manage all of them at once. To solve this problem, various social media marketing tools have been generated. These tools help marketers to keep track of their different social media profiles. Here are some of the top social media marketing tools available at the moment.





Hootsuite is a tool created to provide you the ability to manage all of your social media accounts under one roof. It offers you a dashboard from where you can monitor all of your social media feeds. Moreover, Hootsuite also allows you to schedule new posts for each of your social media accounts. It automatically posts new content at the scheduled time so you do not have to worry about posting content at different times of the day. Hootsuite also provides a cloud storage facility for your content which is to be posted online at a later time.


Sprout Social

Having conversations with the people that are following you on social media is a great way of building trust in your brand’s audience. However, it can become very difficult to do so if you have multiple accounts on a single social media platform. This is where Sprout Social can come to your aid. This smart little tool allows you to keep track of all the social conversations taking place across all your social media accounts. With the help of Sprout Social, you can easily find and join a conversation, and continue to build your brand community.  



Agorapulse is another excellent social media marketing tool that has quickly captured the imagination of marketers thanks to its excellent analytical reporting features. You can easily get an overview of metrics like brand awareness, engagement and your target audience from the reports generated by this amazing tool. 


Anchor Digital is a leading SEO company based in Brisbane, Australia. If you want help with your social media marketing strategy then we can provide assistance to you in this field.

Why Your Brand Needs to Have A Solid Social Media Presence

June 5, 2019 by Anchor Digital  

Ever since the launch of Facebook way back in 2004, social media has continued to grow and has now become a force to be reckoned with. It now has the power to shape the market and decide which brands become popular among the public and which of them get forgotten. The reason why social media has such a strong influence is because of the sheer amount of people that are currently using social network platforms. Facebook, Twitter and YouTube are used in almost all of the countries around the world. Thus, if you want your brand to be visible to people, it is important to consider your social media marketing strategies. Here are some more reasons why brands need to have a good social media presence if they want to compete in the market.




Brand Awareness

Social media is where the world comes to party. So, if your brand is not present on social platforms then it will be difficult for you to raise awareness of your business. It’s really not rocket science. If people are not able to see your brand, how can they go to your store to buy your products? Since most  people are on social media these days, your presence there is a no-brainer. Social media is going to give you the platform to showcase your product to a wider audience. This will increase your brand awareness and drive traffic towards your website.


Social Engagement

The most obvious advantage that social media offers to businesses, apart from exposing their products and services to a wider audience, is social engagement. Social media offers the chance to engage with your customers and learn about their feelings towards your products. The more frequently you engage with your customers, the more ideas you will have about their desires and needs. Moreover, customers nowadays love brands that engage with them on social media on a regular basis. It can really help in building customer loyalty. Also, it gives customers the satisfaction of knowing that you care about their opinions.


Offering Customer Support

Social media platforms are excellent venues for offering customer support too. You can solve a lot of misconceptions that customers might have regarding your products via social media. Customers can leave their questions and complaints as messages and comments, and you can respond to them with publicly or privately answer to resolve the issue. This is a much better way of offering customer support than the old method of calling a customer service line.


Anchor Digital is an established marketing agency specialising in social media, SEO and content branding. If you want to learn more about the importance of social media marketing then give us a call.