December 13, 2019 by jainteq
Google is who decides where your page will rank for which keyword. If you are a local business, you would always want to rank at the top, at least in the top 3, so that you can have maximum visibility and more visitors walking into your store. So, how do you attain that position? Obviously, by impressing Google, isn’t it? But how? There are three basic factors that drive Google’s local algorithm and rankings, which you must know about and understand so that you can work on them and build up a reputation of your brand in Google’s eyes, so as to rank higher.
Relevance is one of the biggest factors that Google emphasizes on. The search engine giant wants to provide only the best to its users. When visitors search for a term, they want to offer them with the most useful and relevant solutions. Thus, your content needs to be relevant to what the searchers are looking for. Google will always check for those businesses that are the most popular and most well-regarded in the local market area; and if you are one of them, you will move higher on the list, depending upon the next two considered factors.
People always want to opt for the store that is nearest to them. Thus, when a searcher is looking for a particular product or service, Google will always show them the stores offering them that in the order of distance – the distance between the searcher’s location and the store – in ascending order. Thus, it is important for you to optimize your page for the location you are in. After creating relevant content around your keywords, also make sure to include your location or locality on your page. This will help Google put your page before any others if the searcher is just near you.
This is very much in parallel to the factor number 2. In any case, it is important for a website or business to indicate its locality. This is because while Google will let searchers know of the product/service being offered nearest to them when they ask for a particular one, the search engine will consider the location first, if entered into the search bar. Even if the searcher is living some 10 kilometers away from a particular area, but if he particularly types a locality in search, Google will first show the results in that particular location. So, be very specific in mentioning your exact location so that you are highly focused upon if a searcher is looking for your product/service in that particular location.
To conclude, Google will look at a variety of thinks to determine which pages to show in local search. Google will show a particular set of pages depending upon the query, the searcher’s intent, the searcher’s location, the relevance to the query, and the prominence of the business. So, now you know . But, you may always hire the best local to help you out even better.
November 29, 2019 by jainteq
The terms “website development” and “website designing” are used interchangeably, but there is actually a lot of difference between the two. Generally, both Web designers and Web developers are developers, but there lies a difference in their work and the way they fulfill a website’s need.
A website is divided into two basic parts – Frontend and Backend. Web designers are those who work in the Frontend, deciding upon the website’s structure and appearance. And, Web developers are those working in the Backend, deciding upon the coding and programming language to be used.
Web design is everything related to what the user actually views on his screen, and not about the mechanisms beneath the surface that make it work. It involves everything related to the colour, font, images, and layout. Web designers take care of all of this. However, their job doesn’t seem as easy, flowery, and colorful as you may think it to be. They have a responsibility to fulfill. To design a successful website, they first need to consider the objectives of the website, and then move on to an Information Architecture to set up the website’s information hierarchy. They then drive to the design process by creating wireframes and then with the other design elements. Moreover, there are certain design principles they need to follow to achieve an aesthetically pleasing layout that enhances the user experience on the site. These include balance, contrast, unity, emphasis, and unity.
Web development is concerned with the coding of a website that makes the site work. Web developers are responsible for managing data within the database, and serving that data to designers for displaying it in the design. They use HTML and programming languages like PHP, C++, Java, etc. to develop website pages. They also use Content Management Systems like WordPress or Joomla to streamline development and help clients to maintain and update their website from time to time. In simple words, we can say that Web developers are those professionals who work on controlling the behavior of a website. They are those who decide how the Administrator will receive the email through a contact form filled by a visitor, or how a comment will be published on a website when a visitor will click on the Submit button in the Comment box. There is generally a team of Web developers working within a company to help execute the various tasks on a website.
November 28, 2019 by jainteq
Mobile apps today are an important means to capture new leads and customers. You may have had an app built for the same purpose. But, what if you one day find out that you are experiencing a decline in the app traffic? And, even worse, what if you don’t realize the cause of the decline? It could be very damaging. This is why we have come up with this blog that can help you with the process of investigating any drop in your app store visits and its reason, along with some steps to help you gain that lost traffic back.
Why has your app store visit count dropped?
Identifying any potential external factors – External factors like seasonality may affect a lot many businesses and industries. You could thus talk to your point of contact and ask if seasonality impacts their business. Identify any fall in app installs. If not, there should be nothing to worry about, as it could be Google’s or Apple’s algorithmic changes doing the work.
Identifying keywords – Find out the keywords that saw the biggest drop in app store visits. For any branded terms seeing a drop, it could mean competitors bidding on your branded terms, or a decrease in the amount of advertising spend that builds brand awareness. Similarly, in the case of non-branded terms, it could mean any recent optimization changes having a negative impact, app crashes, an algorithm update, or better optimization of your competitors’ apps. However, if both branded and non-branded keywords are showing a drop, you have definitely either violated Google’s policies.
Identifying app user engagement metrics – App crashes, poor reviews, application-not-responding rates are some of the user engagement metrics that can limit exposure opportunities on Google Play. Also, app ratings and reviews can influence app store visibility. So, check for any such user engagement metrics like app rating, number of ratings, number of downloads, app crashes, application not responding, and installs versus uninstalls.
How to win your app traffic back?
Keeping an eye on your competitors – If the above processes confirm something on the competitors’ side, you need to find out who is ranking instead of you. Compare the top 5 ranking competitor apps for priority non-branded keywords. Search for these keywords and grab the available ranking factors from each app listing. With this data, you will get some indications as to why an app ranks above you. Is it a better title, a better description, better reviews, or something else?
Optimizing your app text fields – You must add keywords to all possible text fields to have a significant impact on app store discoverability. Find out how your keyword optimization differs from that of your competitors, and identify any opportunities. You may add keywords to your app title, app description, short description, URL, and app name. However, you need to be careful here because writing unnatural keyword-stuffed descriptions and titles will have a negative effect. Thus, you need to know where and how to put in keywords the right way.
Optimizing your store listing – Your store listing in the home of your app on Google Play is where users can learn about your app, read reviews, and do a lot more. You need to take full advantage of developing an immersive store listing experience for your visitors. And, you may do this by adding video trailers of your app, app icons, quality creative assets, and more.
Investing in localization – More than 70% of visitors prefer to use their native language when shopping online. So, you can consider this and personalize your product for your audience to get better results. What we mean to say is you localize your Google Play and App Store listings.
We hope that this blog has brought to you a handful of good tips that you may have not known about yet. So, take a step towards optimizing your app, and see what great results you can accomplish. For the best results, you must hire a professional who can offer you expert ASO services in India so that they take care of everything, leaving nothing for you to worry about.
November 27, 2019 by jainteq
A featured snippet is a summary of an answer to a user’s query displayed at the top of Google’s search results. It includes the page’s title and URL, and its content is extracted from the Web page. However, you will see these featured snippets for all sorts of things, which is why you need to keep an open eye if you want to target the opportunities of featured snippets. Let us focus on finding keywords having featured snippets now to rank on page one. There are various ways to do so, the most basic procedure being identification, understanding, and targeting.
First and foremost, you need to identify the opportunities. You will have to find keywords that bring you to page one that also have the featured snippet. For this, you will generally consider competitive search volume against qualified traffic; focusing more towards search volume. However, it is recommended that you reconsider and evaluate where the qualified traffic might come from.
After evaluating where the traffic might come from, you need to understand the intent perfectly before proceeding to target the featured snippets.
Now let us see how you can target keywords that have featured snippets. Here are a few ways to do so.
· You need to clean up your pages and simplify them so that your pages can shine against your competitors’ pages. After all, Google has always wanted to provide a simple and cohesive answer to searchers in an instant. So, you need to make every possible effort to transform your content in a way that is easy to consume by searchers.
· You must fix broken links and get rid of older outdated content.
· You must also fix all your grammatical errors and spacing issues. These tiny little things may also cause a mess.
· Provide something unique that digs deeper and offers value.
· Offer summaries at the top or bottom of your pages, as they prove to be very effective.
· You can try targeting a list with Roman numerals; although odd, but it may help!
· If you see a current featured snippet that is marked in a particular way, you can opt for competitive markup to be a little more competitive.
· You must delete any extra markup like any additional breaks. Any extra emoty header markups must also be deleted. Such little things can also break up your opportunity.
Remember, a beautifully written and perfectly optimized page does not mean all is done. In spite of all this that makes the page good enough for a featured snippet, it may not show up in Google SERPs. This is where you need to look for backlinks linking back to your page to grab attention and value. These are just some things that may help. But, for better results, you must hire professional and expert who have all the expertise to help you stand out from the rest, bring you to the number one position, and also grab the featured snippet opportunity.
November 26, 2019 by jainteq
Imagine de-indexing your site from Google without even realizing it! You can't even think about the side-effects that will come from this carelessness. When you notice fluctuations in rankings, that okay as these things keep happening; but how about you completely disappearing from the ranking? Yes, this is exactly what will happen if you accidently de-index your site from Google. But, how would you know? Here’s how you will realize that you have actually accidently de-indexed your site?
Realizing something is wrong
One day when you are browsing through your SEO tools just normally, and you suddenly find your content marketing, B2B marketing, B2C marketing, social media campaigns, digital storytelling, visual storytelling, gateway pages, and other scores all gone negative, you know that you are damned! And once you realize this, you start jumping to your tools to check for what is wrong.
What could it be?
There is one possible situation that can cause all your scores to go down – an algorithmic update. But, when you realize it isn't an update, a multitude of things start running around in your mind. Is it a technical issue? Is it something with indexing? It is quite unusual for keyword rankings to disappear completely. So, when you do a quick Google search for the pages that lost keyword rankings, you will find that the pages have in fact disappeared! Google Search Console can give you an additional warning that says “No: ‘noindex’ detected in ‘robots’ meta tag”. When you find this, you need to confirm this finding in the source code too to find that your pages have been marked for de-indexing. But, how many pages have been de-indexed?
How many pages are de-indexed?
To find how many pages have been de-indexed, you need to survey all of them by checking if the noindex code has been accidently pushed live. The pages that have been deindexed will have been crawled by Google, finding the noindex markup. Once you find out the pages that have been deindexed, the next step will now be to fix the problem.
Fixing the problem
The first step to fixing the problem is to push the site live just like it was before the noindex markup. Then, you need to re-index the content. For this, you will need to delete the old sitemap, build a new one, and then re-upload it to Search Console. You will need to manually request re-indexing, after which you have to do nothing but just wait for the results to show up. And, while you wait, there will be lots of questions flooding your mind like will your pages rank just like before, will your pages rank for the same positions and keywords, will your pages be penalized for disappearing, and so much more. And, if all of this seems really painful to you, you can always hire digital marketing services in India to do the job for you.
Slowly and gradually you’ll see your pages getting indexed again, but it’s going to be painfully slow. However, your search presence will start recovering. So, the problem is not whether your pages will re-index or not, but how long it will take for them to recover the search presence.
September 18, 2019 by jainteq
With SEO trends being constantly changed, unless you are a company offering , knowing exactly how to get a website ranked higher on Google is almost impossible. How Google works and what it considers can only be guessed and not certainly known. This is why it is dicey to believe every correlation you read. You must be critical about everything you read, and analyze it well before believing it.
A number of companies are putting out a list of ranking factors, as well as correlation stuff. All of them usually follow a similar format by taking a large number of search results from Google, and then saying that they analyzed 50,000 Google search results to find out the ranking factors and see how well correlated they were with the rankings. However, this is no confirmed result. It is just a prediction made by visualizing the results, which may or may not be true.
This blog covers the facts about correlations that you must definitely know about if you are trying to get your website ranked on Google.
Let’s take an example of the leading social media, Facebook, here. We always see that pages getting more Facebook shares tend to do better than pages that don’t get as many Facebook shares. This information is useful because it suggests what your competitors are doing that brings them such success. And, it also suggests that if you don’t do what your successful competitors are doing, you probably won’t be as successful. So, you definitely want to know what the successful ones in your niche are doing something and how.
Correlation is not clear about whether X influences Y, or whether Y influences X. for example, you can’t be sure that the more visits you get from Google searches results in higher rankings for you by the search engine; or the higher you rank in SERPs, the more visits you get from Google searchers. It could also be that both these assumptions are wrong, and that there is a third element that is causing both rankings and visits. Or, it could also be that there is no relationship between the two, and it is simple a coincidental result.
Here, let us speak about the example of including the most important keyword in the title tag. A decade ago, keyword usage in the title was seen to be strongly related with rankings. But over time, this went way down. Why? Well, it could possibly be because Google is now using it less as a ranking factor. Or, it could mean that it wasn’t actually used as a ranking factor; and that sites using keywords in their title ranking higher was just a coincidence. Another possibility is that seeing the success, more and more sites went on to adopt this tactic to rank higher, but since everyone did the same, no particular difference in this aspect could be seen in result number 1 and result number 20. So, you see a much lower correlation between pages who use the tactic and those who don’t, but this doesn’t mean the tactic isn’t important.
So, we see how things related to correlation can be misinterpreted. In spite of this, correlation is and will always be used in the future too. In fact, correlation actually helps in a number of ways.
· It helps to find elements that can be tested. For example, if top ranking sites have large images in their background, one could use the same tactic to see if it works for them.
· It helps to look at certain elements over time to see if they are rising higher or going down lower in correlation. For example, links.
· It helps to compare sets of search results against one another to identify unique attributes that could be true. For example, domain authority could be important in one particular niche, while not in the other. Every niche has its own particular element to focus upon.
This blog has clearly shown us how correlation is both misleading and helpful too. You just need to know how to use the data you see – what to use and what not to use. Hiring professional is the best way you can keep yourself away from all the hassles related to correlation of ranking factors.
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