LeapZipBlog: jeewan garg

jeewan garg's blog

13 blogs

Outsource Digital Marketing Services from Top SEO PPC Company in Delhi

September 16, 2019 by jeewan garg  

Ok, let me start with a question. What do you understand by the term Digital Marketing?

Digital Marketing is an umbrella term which comprises of the advertising of products or services using digital advertising systems such as mobile phones, display advertising & search networks etc. In today’s time digital marketing promotions are getting more efficient and popular as people use digital devices rather than going to actual shops.

Digital marketing services just like SEO Services, SEM Services, SMO Services, SMM Services, PPC Service and Amazon/Flipkart Advertising & Listing Services are becoming more and more typical in today’s digital time. Almost all the people are connected with internet in this digital age and they are largely influenced by the contents published online.

We at Jeewangarg.com, possess a team of experts who is efficient enough to increase your brand exposure to a large number of customers and to provide an excellent opportunity to you business. We design your marketing strategy in such a way that in addition to attracting the potential traffic, they also engage the audiences long enough for them to remember your brand.

Our Major Services:

v  Search Engine Optimization: Search engine optimization is a way of increasing traffic towards your website. We at Jeewangarg.com carry out a full analysis of your website & SEO and find out the best strategy that will suit your site to give you the most gains. We help you drive traffic to your website by making you achieve page 1 rankings in the search engines for a set of keywords. There are about millions of opportunities for your business to become found on search engines with the help of best SEO Services in Delhi.

v  Pay-Per-Click: We not only target the potential customers but we also focus on the interested customers through paid ad campaigns. Our team of PPC experts focuses on keyword research for running successful PPC campaign. We always focus on adding extra features in ad creation to deliver quality results. The campaigns which we set up can be managed through all devices. Moreover, we create PPC campaign which are geographical location targeted. Therefore, you can attain the best results through PPC Ad Campaign with best PPC Company in Delhi.

v  Website Designing: Easy-to-use and customer-friendly design is the key to getting success in any Digital Marketing Product. When a website user interface is easy to understand then the adaptation of the product gets smoother for the users. So hiring the best website designing company in Delhi/NCR makes a lot of sense to make your website look the best. We set apart from other agencies by the way we work and provide results with timely delivery of projects.


Source: https://jeewangargblog.wordpress.com/2019/09/16/outsource-digital-marketing-services-from-top-seo-ppc-company-in-delhi/

Drive down YouTube Advertising Cost with Impressive YouTube Ads

September 6, 2019 by jeewan garg  

The videos which provide a real value to the viewers perform best. Learning videos of “how to” are more significant. And with these kinds of engaging how-to videos, you can generate customer goodwill as well as can increase the YouTube subscriber base also. Moreover, the “How-to video” ads can be created for any kind of product or service. These videos are basically based on what your audience is interested in learning about? Let us discuss further about the important tips and tricks to make an impressive YouTube Marketingvideo ads.

1. Keep it Shorter:

Try to use shorter videos as these kinds of videos tend to perform better. We mean to say by short videos are the videos which are no longer than 60-90 seconds. This is especially the case when it is in-stream video ad where users possess the option to skip the video ad before watching the video. For creating the best short YouTube videos get the best YouTube Video Promotion Service @ jeewangarg.com.

2. Focus your Video to the Targeting Keywords:

You can create the greatest video but if you’re not able to show it to the relevant users then there is no meaning of creating an Ad. That means you need to be focused about what kind of keywords you are using to target the audience. Moreover, you need to constantly test and remove the keywords that are not performing. One of the most important ways to make sure that your video is relevant to the targeted keywords is to create unique videos for every keyword group set. By doing this you can drive down the YouTube Advertising Cost.

3. Testimonials:

Testimonials are a powerful tool and if you have them, then you must hold them tightly. People can be suspicious about you if you are speaking about your own company or product in the video Ad. But when another person recommends a product then it definitely carries more weight. You can leverage those customer testimonials in a video in many ways. Either through conducting video interviews & using those clips as the focus of your YouTube video ad, or by taking customer quotes and surface the text in your video in order to reinforce their message.

4. Provide Purposeful and Consistent Message:

Before initiating the creative process you should clearly define the things such as who really is your audience on YouTube? or What are they interested in watching? Moreover, your video should be humorous enough in order to make your target audience get the chance to relate to the content. But make sure that messaging in your video and landing page are in sync. It is necessary to keep the ad messaging on landing page and video consistent in order to generate a positive ROI. Avail best YouTube Marketing Services by getting associating with Jeewangarg.com.


5. Make Use of Existing Content:

You have no need to reinvent a new topic or reproduce a video every time, but what you can do is, you can repurpose your existing marketing content. For instance: use the presentation or a video of a conference where you spoke recently or any kind of educational video that teaches the audience about something they would like to learn. Moreover, you can compile your best customer case studies and create a video.


So these were some basic but most important tips to create an impressive Video Ad. If you are not sure that you can make an impressive video then you can avail the best YouTube Advertising Cost in India by calling us on: 9350809090.

Source: https://topwebsitesdesigningcompanydelhincr.blogspot.com/2019/09/drive-down-youtube-advertising-cost.html

An Ultimate Guide to Leading Website Redesign Services in Delhi

August 29, 2019 by jeewan garg  

Have your website quality turned sporadic? Does it need a makeover? If you figured it out that your website needs rebuilding then spending your money and time on randomly Website Redesign wouldn’t be the smart choice.


Why the need for the Website redesign

The first and foremost reason you should take with you to a website redesigning company is the reason for implementing redesign. There could be various reasons including responsiveness, speed, navigation problem or outdated looks. Figuring out the reason helps you to understand the deformity and imperfection which leads to their correct fixation. Once an Agency gets hold of the complication it’s ready to work on that.


Budget and Duration

Just after you figured it out what defect you need to replenish it's quite essential that you choose a company based on your budget. It's a no-brainer that much of redesigning the company's costs are high. It would turn inefficacious if you aimlessly chose any Company just because it came under your budget. You shouldn’t be skimping on the quality and profit you’ll get in the future. Time is highly important for redesign, your company can’t wait for too long to get a site so decide the duration you want it to be redesigned.


Internal Technology

The important part of selecting any leading agency should always be done based on the action they perform. Researching the agency based on their work experience could hint you of their productiveness. Companies with professional SEO and technical experts, content management and advanced functionality are consequential to fix technical difficulties and work on the project.


Jeewan Garg is one of the leading Web design and SEO companies who also offer to redesign the website for those looking for a beneficial change. Jeewan Garg is known for its phenomenal website redesign services and a leading website redesign company in Delhi. It provides you a wide range of design and development services, including custom programming, web content, marketing and many more. They take a certain amount of time to understand your goals and target and then decide a website design solution that fits your void. They are not careless and short-term as they always reach out to you for your goals and expectations.

Source: https://jeewangargblog.wordpress.com/2019/08/29/an-ultimate-guide-to-leading-website-redesign-services-in-delhi/

What Does A Responsive Web Design Mean?- jeewangarg.com

August 24, 2019 by jeewan garg  

Responsive design is a process to design a single webpage for the content to run on any devices in the market. Rather than building different websites according to devices size it’s convenient to build one for all. Mobile use to surf the internet is growing at a rapid speed and if your content is not designed according to its display size and content, it's not worth it. Responsive design is designed to adapt and change based on the technology and mobile devices which gives client a better view point.


How does Responsive web design Work

The major way how a responsive web design works is through fluid grid systems, fluid image use and media queries. There are many other things which are also important for certain design but these three principles play a major role.

  • Fluid Grid Systems 

Fluid grid system provides you a suitable layout for different devices. The layout of the pages changes its sizes whenever the window size is changed, giving it a suitable layout. It uses percentage instead of fixed pixel widths. By using percentage the content can resize to fit the window of the user’s computer.

  • Fluid Image Use-

Fluid Image is a responsive design based image stack. This allows the image of your content to grow and resize with the site instead of the same fixed image on every windows. Fluid Image also generates smaller resolution images to speed up your browsing using less space.

  • Media Queries 

Media queries are a feature of CSS that allows web page content to alter and modify to modify to different window size and revolution. They are important base in responsive design and are used to personalize the appearance of the website for multiple devices in the market.


Importance of Responsive Web Design

Since there is more number of website viewers from phone it’s really important to make your content mobile friendly. People visiting your site would definitely want the site to be adaptable with their devices and hence it will get you more traffic. More than 50% traffic comes from mobile phones and users won’t be interested in your site if it’s poorly designed. Here are the importance of responsive web design and how it benefits you in various ways.


Cost Effective-

It’s cost effective and error free, rather than building different sites or expensive apps and spending too much money on it, responsive design always comes to your rescue. You only have to invest in a single site in case of optimization in design and pattern.


SEO Ranking 

Since there are many mobile users one the internet for shopping, finance and may more. It has a huge change to boost SEO ranking of your site. Google give preference to sites which are mobile friendly which will bring many visitors and clients on your way.


Better User Experience

Customers are major priority for any business. You certainly want to give your clients a better experience so that they come back in times of need. If your site is not mobile equipped or have slow loaded images and takes time to load content and image it makes your company unprofessional. Hence to avoid it give you customers a good experience which will definitely help to build trust in your company and its services.


Building a responsive website could be daunting work but with proper help and guidance it could be easily achievable with the help of our company jeewangarg.com which is specialist Website Designing Company in Delhi NCR. With a productive website designing company it would convenient and uncomplicated.


Source: https://jeewangargblog.wordpress.com/2019/08/24/what-does-a-responsive-web-design-mean

Advantages of Hiring a YouTube Advertising Agency in Delhi- Jeewan Garg

August 1, 2019 by jeewan garg  

YouTube is world’s largest video sharing website and being that it gives businesses an opportunity to promote their products/services through video marketing in order to gain more business leads. YouTube has more than 1.5 billion users which mean that almost 35% of all the people on the internet use YouTube Every Year.

59% of visitors prefer to watch video instead of reading text about any of the product or service, according to a research by Hub Spot. Using YouTube Advertising Agency in Delhi gives your business a great chance to target a huge audience base of yours in order to market product/services by using the best video marketing tactics.
Advantages of YouTube Marketing

·         Increases Business Reach
YouTube is the best way to increase the reach of your business with proper video marketing strategy because YouTube exceeds 2 billion views per day.

·         Best place to put Online Videos
YouTube is the best location to put your videos so that your videos can be found to maximize visibility by investing in optimization, because more than 75% of customers watch online videos on YouTube once in a month.

·         Come Across to the Target Audience
The visitors looking for the kind of products or services you are offering generally prefer watching videos in comparison of reading lengthy texts. And if you possess proper knowledge of how to promote YouTube video or you have hired a YouTube Advertising Agency in Faridabad then you can get a good business reach.

·         Allows Video Optimization
YouTube videos can be properly optimized with the help of SEO tactics such as choosing a good title, better description/transcript, social logo, thumbnail, icons, tags etc.

·         Increases Branding
As an old saying goes like that products are made in the factory but brands are made in the mind of the consumers, and what could be better that Video Advertising to imprint the brand image in the minds of your customers.

Generate a buzz for your business today with affordable and effective YouTube Advertising Services only at Jeewangarg.com. Target wider audience with our excellent guidance of YouTube marketing experts. It’s a great opportunity for you to streamline the videos of your product/service with our amazing YouTube marketing services.

How YouTube Marketing Benefits your Business -Jeewan Garg

July 20, 2019 by jeewan garg  

Video adds a whole new dimension to the marketing efforts. If it is done properly then you can use video for adding depth to your product’s features and stories. Moreover, you can tell the history of how your company has come to be or sometimes explain how your product might be used in ways that can’t be captured on your website, which can help you to translate more sales. Let’s explore the benefits of YouTube Marketingonto your business:

        Offers an Added Value to Your Audience: The YouTube advertising is the best way of reaching your public. Moreover, it also gives them a reason to follow your channel. Here it’s about providing them not just promotional videos but something more than that which means, offering a content that helps them stay informed while being entertained which ultimately improve their life in some way or the other.

        Get more no. of Subscribers: We all are aware of this fact that when a user of YouTube is very interested in your content then there is possibility that they subscribe to your channel in order to get the latest news related to their interest or so whenever they log into the website. This feature will allow you to generate a database of the people who are interested in your proposals.

        Increase the Credibility of your Brand: When users find their interest in some particular brand and when they want to know more about a business then they don’t hesitate to investigate it on the Internet or on Social Networks. And the good thing is that YouTube is no exception. Therefore, having a YouTube channel supports the information provided on your website and social media accounts.

        Complete the Information about Your Business: The idea of making a YouTube Channel is that you take advantage of your videos that you share for providing information about your business like the tutorials on how to use the products or services you are selling and the links to your website and a detailed description about your business proposal.

        Generate Content to Share on Social Networks: As everyone knows those videos are one of the most shared content on social media accounts. The reason behind creating videos is very favorable to shine the light on your proposals and boost your Social Network Strategy.

        Get Feedback from your Audience through the Comments: The YouTube videos are the best way to get the feedback from your audience. When users are moved or mobilized by some video they see on YouTube, they will leave their opinion in the comment box simply. For this reason, YouTube videos are the prime source for getting feedbacks from your audience.

        Know the impact of Your Content through YouTube Analytics: Last but not the least; you can also measure the impact of your videos through the analytical service of website. This instance is essential for guiding you over the content strategy of yours. For Example, knowing which of your videos are the most successful will help you to get the similar kind of more videos designed from your YouTube Advertising Agency.

Source: https://topwebsitesdesigningcompanydelhincr.blogspot.com/2019/07/how-youtube-marketing-benefits-your.html

How can your business get benefitted from Instagram? - Jeewan Garg

July 19, 2019 by jeewan garg  

Instagram is among the most popular social media platforms, and today for getting competitive advantage every small business should consider using the Instagram platform. Instagram keeps introducing latest tools to help business owners to succeed on the photo-sharing social media platform. Businesses can promote their products and services with the right marketing strategy. Moreover, they can boost their brand, and increase sales on Instagram. 

Instagram has come a long way since its inception in 2010 with more than 800 million monthly active users and around 500 million daily active users. However, businesses have started to take note of it now. Mark Zuckerberg, CEO of Facebook has bought it out just 18 months after it launched for $1 billion, and the platform has continued to grow since then. Now-a-days businesses have started to react more and more to this platform as it is a rapidly growing platform. And you must not get amazed if I say that among the top 100 brands in the world more than 90 have an Instagram account.

With so many brands and businesses on Instagram, there are several clear-cut methods to generate sales, leads and more via Instagram. However, Instagram is relatively a new platform and new app updates are introduced all the time. So, the first mantra to stay updated, to capitalize on all of the new features and get all of the benefits of Instagram include, is to just tap into them? Whether you’re new to the platform or whether you’re looking to better your existing account, you just need to start.

Well, we are putting together the top 6 benefits of Instagram for businesses as well as how to use them to your advantage.


1. Over 30% Users of Instagram Have Used it to Purchase a Product Online:

We are concerned with the sales at the end of the day, isn’t it? Sales are what most business owners are striving for, and it is the same case when it comes to the benefits on Instagram. And it is important too as you must definitely know that what you’re investing in is worthy or not i.e. it is going to provide a return on your investment or not. When talking about Instagram, we must take a look at some of the facts.


 More than 30% of Instagram users have sometime or the other used Instagram to purchase a product online. And this behavior is 70% more likely to do than non-Instagram users. Before diving into the other benefits of Instagram and its users, just think about the sheer volume of potential customers that are just waiting to interact with you or your brand. And you know what, these are not just followers but these are people who have a history of making a purchase form the Instagram platform. 

Moreover, 75% of Instagram users take action like visiting a website by clicking an Instagram advertising post. An Instagram ad is a post that you sponsor with advertising money so that it can reach more people. As per the statistics 75% of Instagram users take an action on these ads, for instance they click the Shop Now or Contact Us buttons. There may be cases that these people do not purchase on the first click but their action is still valuable because you can retarget them with Instagram ads until they do purchase!

2. Tap into an Otherwise Unreached Customer Base with Instagram’s User Base

There are around 500 million Instagram active users who can be found active on the platform at least once a day, and at least 266,666,667 i.e. 50% of them are actively purchasing via Instagram ads and profiles. So, just think if your business is not present on Instagram, can you be so sure that you will be reaching them?

Let us put it more precisely. Around 200 million Instagrammers actively visit a business profile every day, but if you don’t have an Instagram account your company will not be one of them.  So you must think of Instagram as an extension of your company. If you are present on Instagram then there are more chances to present yourself to your potential customers on Instagram.

3. Instagram Ad Platform has Access to the Most Advanced Social Media Advertising Targeting Options

Now when we know that how many Instagram users are there and how likely they are to purchase. Next thing comes to leverage this data for your advantage. As Instagram was bought by Facebook a few years back so, Instagram’s capabilities rapidly broadened and started matching Facebook’s capabilities. Facebook is already known as the most advanced social media advertising platforms. On Facebook you can advertise to people by age, interests, location and behavior and you can now do the same on Instagram.

In addition to the above listed targeting options, Instagram has the same extensive retargeting capabilities just like Facebook. Retargeting stands for targeting again the people who have somehow already seen your brand and business. The most common form of retargeting is the type of targeting which is done for the website visitors who haven’t made a purchase yet or didn’t completed the action you’re wanting them to make on your site. Instagram offers this and much more. 

You can moreover, create custom retargeting audiences based on Instagram post engagement, Instagram video views, customer email lists and more. Even the other social media platforms established for a lot longer also do not have some of the targeting capabilities that Instagram platform has. With these options you can take your Instagram marketing strategy to the next level and to implement a specific sales funnel with your Instagram ads that can make you achieve more results.

4. Personal Profiles and Business Profiles are Differentiated in Instagram

Instagram also differentiates business accounts by personal accounts just like Facebook. If you turn an account into business account then it can unlock a world of features that can help to promote your business. For instance you can have a call to action button for your page visitors and you can promote your posts with ad dollars and can get access to account insights.

How does it benefit you is that it also gives a clear understanding to the Instagram users that the page they are on is owned by a business and not just a personal Instagram page. By making this adjustment you can set your account up for success to reap all of the Instagram benefits.

5. Through Instagram Ads Sales and Leads Are Trackable 

These benefits of Instagram are obvious, but do you know how many companies invest into platforms without infact knowing its effectiveness. As we know Instagram uses the same Ads Manager platform as Facebook. So, it has all of the same tracking capabilities just like Facebook. You can see everything: like link clicks, leads, conversions and you can also see the cost per result on any campaign that you are running on Instagram. This means that you can always see how many results you achieved and at what cost, depending on what objective or goal you’re measuring. 

Moreover, you can break down the results you receive and check that who or where they came from (including gender, age range, region and device etc.). And if you have this knowledge then it allows you to understand where you should invest your money to get the best output.

At jeewangarg.com we do A/B test on ads sets for our clients. A/B testing does mean running a group of different ads at the same time for checking which of the ad set going to perform the best. Tracking metrics is one of the most important benefits of Instagram as analytics and tracking capabilities of Instagram make A/B split testing efforts not only worthy but highly effective. 

6. Use Instagram to Fuel Other Marketing Efforts

You can take all of the information and data you gather from Instagram and make use of it across all of your other marketing efforts. All of the website traffic you gain from Instagram can be retargeted on other platforms such as Facebook, Google etc as well. You can also use your Instagram posts to promote other marketing efforts you have till now made and vice versa.

With these kinds of cross-promoting channels and marketing efforts you can extend the reach of that channel. Moreover, you can encourage existing followers to keep track with your brand on other platforms as well. The more touch points your brand has with a consumer, the more chances are that they will make a purchase from you over competitors.

Wrapping Up:

So these are the top 6 benefits of Instagram for business. When you build an Instagram business account then it can consist of a lot of hard work but the benefits of Instagram are worth your effort in the end. If you are interested in letting the Social Media Advertising Experts manage your Instagram marketing account then contact Jeewangarg.com today!!! 

Source: https://topwebsitesdesigningcompanydelhincr.blogspot.com/2019/07/how-can-your-business-get-benefitted.html

All you need to know about YouTube Advertising -Jeewan Garg

July 15, 2019 by jeewan garg  

All you need to know about YouTube Advertising

Nowadays, we can witness an increasing number of people spending tremendous amounts of time on YouTube all around the world. More than 1 billion people watch around 6 billion hours of YouTube video every month and more than half of YouTube video views come from mobile devices.

So, there is no. of potential customers on YouTube both at home and on the go. And you can decide when and where a video ad shows, and which potential customers see it. On the other hand, YouTube Advertising affects both brand awareness and purchase intention of consumers accordingly.

Benefits of advertising on YouTube

Here are many benefits of running video ads on YouTube or YouTube Marketing

  • Connect With Potential Audience: Video ads can help you to connect with your potential customers in a more unique and memorable way. In YouTube Ads you can be personal, put the camera on yourself, share your expertise with the world or even explain how your product or service can benefit the audience. Moreover, you can show people why they should care about your brand or product.
  • Reach the Right Audience: YouTube help you to reach your customers by topics on YouTube. Moreover, you can target them with keywords or demographics, like "women under 45".
  • Create a Video Campaign Quickly: To reach your audience you only need to create your account then create or upload your video ad on it. And you're on your way to telling your story to the world.
  • Measure Your Success: You can work out if you're reaching the right audience or not. You can check your Google Ads account for tracking views, costs and budget details. You can find out more about your viewers by visiting the "Analytics" tab in your YouTube Account. For instance, you can tell your customers are watching which video and for how long.

Viewers can discover videos in various ways on YouTube. For instance, they can discover a video by searching on the YouTube search page or by clicking suggested videos on the watch page or even choosing a video from the homepage feed. This means that on YouTube, you can more effectively find people who are searching for you and your brand.

There are no. of agencies who are providing the YouTube Advertising Services, but you need to be conscious while selecting a best suitable YouTube Advertising Agencyaccording to your marketing needs. Jeewangarg.com is a leading Digital Marketing Agency in Delhi, India. We are your one stop destination for your SEO, SMO, PPC, and YouTube Advertising Needs.

Still confused in choosing web designing company in Delhi NCR

July 9, 2019 by jeewan garg  

As day by day new companies are come into existence in market. But if I talk about best web designing company in delhi ncr. The first question comes into the mind of every people that which web designing company is best. So here in this article we will tell you some key points that you have to kept in mind while selecting your best web designing company.

When finding any web designing company at the basic level you have to do some research before going forward towards those company. But apart from that you should  look to the point that are mentioned below.

Key points for finding web designing company in delhi ncr:-

Understand your ideas:-

The first and foremost thing is to do, when choosing best web designing company you should think on this aspect that they should understand your ideas. The better they understand your ideas, the better is for your business or company. If they does not produce better result, then probably switch to another company. 

Whether they provide digital marketing services:-

As now a days every company is moving towards digital marketing services and our company Jeewangarg is providing a better services in the field of digital marketing. You can follow this link to read the further information regarding best digital marketing companies in delhi ncr

So this is also one of the necessary thing to be kept in minds when choosing your best web designing company in delhi ncr.

Whether they provide CMS (Content Management Services):-

Content Management Services is also one of the key services when we are dealing with web designing. As it is really easy way to deal with your business. With a good content management system you can easily manage your website.

Can they build responsive website design:- 

It is important thing to be deal while think regarding web designing is that it is to be made as a Responsive website. As responsive website is those website which are very well compatible to all devices like desktops, tablets,etc.

The other thing that why your website should be responsive because to rank well on the google search engine page, it is important that your website should be responsive. 

Did they provide you Portfolio services:-

Now a days it is important thing to be done by the web designing company is, to showcase their past projects and also the recent projects they are doing.

That would gave a clear idea regarding the portfolio services. 

So it is very much important thing to be kept in mind while choosing your best web designing company in your region.  

Industries for which they are working:-

It is equally important point to be kept in mind while choosing your favourite web designing. As the company which you select have a huge number of experience in this field. The larger the experience they have, the better the services they provide to your business. 

With that you have to be keep a check that how many projects are completed by that company and for those industries they work.


So this was all about the article regarding how to choose better designing company in delhi ncr. I hope that you would definitely like this content and for more information you can visit to this link Jeewangarg.

Source: https://topwebsitesdesigningcompanydelhincr.blogspot.com/2019/07/still-confused-in-choosing-web.html

The Ultimate Guide to YouTube Advertising- Jeewan Garg

June 26, 2019 by jeewan garg  

What does it mean by YouTube advertising, For some people it’s among the world’s biggest platforms for advertisers. And this is right so, because YouTube is the second-biggest search engine after Google, which have 1.9 billion monthly active users. People watch 5 billion videos on YouTube every day and in fact, 300 hours of video are uploaded every minute on YouTube. If you are not having a strong advertising presence on YouTube, you’re possibly leaving a lot of money on the table.

You know what; you can set yourself apart from 90 percent of other businesses simply by getting started marketing on YouTube. This might not even surprise you, Right. YouTube is the leading service that allows you to easily put videos online, and if your marketing strategy does not have a video component tied with it, and then there are solid chances that your visibility and business growth potential will suffer. Video should become a critical piece of the marketing strategy.

If you are using Google AdWords for getting leads and drive more sales, you most probably have noticed the increased competition for many of the keywords over the last few years. And consequently it became more expensive to run a traditional AdWords campaign. Fortunately, Google AdWords for video is here for you and it has a HUGE opportunity because there you’ll often find much cheaper keyword costs and less competition.

Costs can vary greatly according to your industry and keyword focus, but on average, it is about Rs. 0.70/click. But, today when many other companies knowing this, it is becoming harder to stand out amongst the competition. This is why you need to spend your marketing budget on services like YouTube so that you can gain visibility from your target audience. But spend your YouTube ad budget in a smart way to actually gain attention from the people that matter the most.

Let us explore the increasing scope of YouTube Advertising with some Important Statistics:

·        9 billion logged-in users visit YouTube every month

·        96 percent of 18- to 24-year-old internet users use YouTube

·        YouTube is the 2nd most-visited website in existence

·        YouTube is the top IOS app of 2018

·        YouTube reaches more American 18- to 34-year-olds than any TV network

·        The top ten YouTube stars earned 42 percent more money in 2019

·        People have watched 50,000 years of product review videos

·        Since 2016, twice as many small- and medium-sized businesses are advertising on YouTube

·        YouTube mobile ads receive viewer attention 83 percent of the time

Before going on a discussion of Google AdWords for Video, let me first elucidate about the advantages of using YouTube Marketing:

Advantages of YouTube Marketing:

1.     Generate High Traffic Volumes: YouTube reaches billions of people in multiple countries around the globe and that is accessible anywhere on a multitude of devices. So the promise of generating high traffic is definitely plausible in YouTube Marketing.

2.     Gain ROI from multiple Video Marketing Channels: 78% of marketers say video gives them a good ROI plus the intuitive algorithm of YouTube helps boost your viewers by suggesting your video to the viewers who are watching related video/content. 

3.     Experiment with Viral Marketing: Viral marketing is the strategy where you make your audience to spread information about your products or services. Fortunately, you can use your YouTube content in many ways that can spark your shares in order to make it Viral.

4.     Boost Search Engine Ranking: By using the right tactics, you will be able to drive a lot of traffic to your videos or on your channel and ultimately to your website. Moreover, growing interest in Video encourages Google to rank higher the Websites having Video Contents.

5.     Integrate with your Social Media Marketing: Social media users prefer sharing video content more, over any other content format. And the video increases the popularity so the chances are better that associated links get clicked and help you grow your online business presence.

6.     Reach Global Audiences: YouTube has become an international sensation over the years by reaching countries around the globe. People can access it anywhere and on almost every device. And the shift towards mobile use is also boosting the popularity of Youtube Platform even more.


Let us Explore about Google AdWords for YouTube Video.


Overview – Google AdWords for Video:

AdWords for video allows you to display video ads in either the YouTube search results or before/during/after videos on YouTube. Moreover, it enables you to show the ads on the Google Display Network. With AdWords for video, advertisers can use demographic targeting more efficiently to reach to more relevant audience. The targeting options are although basic but still, they are useful. This is one of the biggest advantages of using AdWords for video, as you have more control over who sees your advertisement.



Types of Video Ads on YouTube: The Google TrueView –

Google TrueView videos are called TrueView because it charges you only when a user actually views your video and the biggest strength of TrueView is the feedback provided to advertisers. For example, you can get the information like, Who are the users? Where are they coming from? And most importantly, are they watching the video or not? The video marketers can interpret this data for making better-informed keyword targeting decisions. If you review this data on a daily or weekly basis, you will significantly decrease your cost per view over time.

The three formats are there in the TrueView videos which are as follows:

·        in-stream

·        in-search

·        in-display.

Each works a bit differently, and those differences are just because of the influence that how people come into contact with your ad and what they must do to access it.

In-Stream Video Ads: The In- Stream Video Ads are the ones which play at the beginning, middle, or end of YouTube Partner Videos. Viewers have an option to skip the in stream video ad after 5 seconds. The advertiser will be charged only if the ad reaches the 30-second mark if the video ad is 30 seconds or longer, in case of shorter ads, they will be charged only if the entire video runs.

In-Search Video Ads: These are the ads which are displayed in search results when someone searches for specific keyword. These videos don’t get played until someone selects or clicks the video. Advertisers get charged once the user clicks to play the video. Please see in the following image:

In-Display Video Ads: In – display ads are the ads which appear next to other videos on the YouTube Watch page and are labeled as an Ad. Again here you will be charged once the user clicks to play the video.

Please Note: A single advertisement may appear in any number of formats and places that allows you to test which format works best for your product, business, or service.


How to Make an Impressive Video Ad:

The videos which provide a real value to the viewer are the ones that perform best. Let’s take an example of cake if you love to eat cake then what will you most probably like to watch, a video which make you learn how to bake a cake or the one which is selling the cake. Of course the former one right, So learning videos of “how to” are more significant. With the engaging how-to videos, you can generate customer goodwill and increase YouTube subscriber base also. Moreover, “How-to video” ads can be created for any product or service, it is basically based on what is your audience interested in learning about? Let us discuss some important tips and tricks to make an impressive video Ad.


Keep it Shorter:

Humans get bored easily and you need to face it. With passage of time our attention spans are growing shorter and consequently you should use shorter videos which tend to perform better. Short videos are those which are no longer than 60-90 seconds. This is especially the case with in-stream video ads where users have the option of skipping the ad before watching the video.

Focus your Video to the Targeting Keywords:

If you are not able to show your content to the right audience, then you shouldn’t even bother creating an Ad. You can produce the greatest video but if it’s not relevant to the user then they are not even going to click it. That means you need to be focused with your keywords. Moreover, you should constantly testing and removing keywords that are not performing. One important way to make sure your video is relevant is to create unique videos for every keyword groups.


For example, let’s suppose you own a website where you teach the PPC

Experts about how to create an effective Google AdWords campaign. A viewer searches on YouTube with the phrase “How to Create Google AdWords Campaign” and another one searches for “Google AdWords Courses”. To provide the most value, the former user should be shown an ad that provides the tips to pique their interest. In this case, the CTA can direct them to your website or your YouTube channel for learning more.


Testimonials are powerful. If you have them, then hold tightly. People can be suspicious in case you are speaking about your own company or product in an Ad. But when another person is recommending a product, it carries definitely more weight. There are many ways to leverage customer testimonials in a video. Either you could conduct video interviews and use these clips as the focus of your ad. Additionally you can take customer quotes and surface the text in your video to reinforce their message or you can even create a customer logo wall and to display it in your video.

Provide Purposeful and Consistent Message:

You should clearly define before initiating the creative process the things like: who really is your audience on YouTube and what are they interested in watching? Don’t let the creative process control the type of video you produce but your customer profile should control your video type.

Moreover, Your video should be humorous enough so that your target audience will relate to the content. But make sure that your video and landing page messaging to be in sync. If ad messaging on landing page and video is consistent then you are much more likely to generate a positive ROI.



Make Use of Existing Content:

There is no need to reinvent a new topic or reproduce a video, but you can repurpose your existing marketing content as well. For instance, you can use the presentation or a video of a conference where you spoke recently in the form of an educational video that teaches the audience about something they would like to learn. Sometimes, you could also compile your best customer case studies and create a video that tells the story.

Final Words:

Today video has taken over the web, and Google AdWords for video is a very innovative way to attract customers. YouTube itself is responsible for attracting a huge amount of web traffic. While the audience is large but there is comparatively less competition because many marketers have been slow to adopt the online video campaigns. And this is a great opportunity for the marketers who are willing to invest in video content. And if you have already used Google AdWords then getting up and running with an AdWords video campaign will surprisingly simple and beneficial for you.

Source: https://www.jeewangarg.com/blog/the-ultimate-guide-to-youtube-advertising-using-google-adwords