jeewan garg's blog
July 15, 2019 by jeewan garg
All you need to know about YouTube Advertising
Nowadays, we can witness an increasing number of people spending tremendous amounts of time on YouTube all around the world. More than 1 billion people watch around 6 billion hours of YouTube video every month and more than half of YouTube video views come from mobile devices.
So, there is no. of potential customers on YouTube both at home and on the go. And you can decide when and where a video ad shows, and which potential customers see it. On the other hand, YouTube Advertising affects both brand awareness and purchase intention of consumers accordingly.
Benefits of advertising on YouTube
Here are many benefits of running video ads on YouTube or YouTube Marketing
Viewers can discover videos in various ways on YouTube. For instance, they can discover a video by searching on the YouTube search page or by clicking suggested videos on the watch page or even choosing a video from the homepage feed. This means that on YouTube, you can more effectively find people who are searching for you and your brand.
There are no. of agencies who are providing the YouTube Advertising Services, but you need to be conscious while selecting a best suitable YouTube Advertising Agencyaccording to your marketing needs. Jeewangarg.com is a leading Digital Marketing Agency in Delhi, India. We are your one stop destination for your SEO, SMO, PPC, and YouTube Advertising Needs.
July 9, 2019 by jeewan garg
As day by day new companies are come into existence in market. But if I talk about best web designing company in delhi ncr. The first question comes into the mind of every people that which web designing company is best. So here in this article we will tell you some key points that you have to kept in mind while selecting your best web designing company.
When finding any web designing company at the basic level you have to do some research before going forward towards those company. But apart from that you should look to the point that are mentioned below.
Key points for finding web designing company in delhi ncr:-
Understand your ideas:-
The first and foremost thing is to do, when choosing best web designing company you should think on this aspect that they should understand your ideas. The better they understand your ideas, the better is for your business or company. If they does not produce better result, then probably switch to another company.
Whether they provide digital marketing services:-
As now a days every company is moving towards digital marketing services and our company Jeewangarg is providing a better services in the field of digital marketing. You can follow this link to read the further information regarding best digital marketing companies in delhi ncr.
So this is also one of the necessary thing to be kept in minds when choosing your best web designing company in delhi ncr.
Whether they provide CMS (Content Management Services):-
Content Management Services is also one of the key services when we are dealing with web designing. As it is really easy way to deal with your business. With a good content management system you can easily manage your website.
Can they build responsive website design:-
It is important thing to be deal while think regarding web designing is that it is to be made as a Responsive website. As responsive website is those website which are very well compatible to all devices like desktops, tablets,etc.
The other thing that why your website should be responsive because to rank well on the google search engine page, it is important that your website should be responsive.
Did they provide you Portfolio services:-
Now a days it is important thing to be done by the web designing company is, to showcase their past projects and also the recent projects they are doing.
That would gave a clear idea regarding the portfolio services.
So it is very much important thing to be kept in mind while choosing your best web designing company in your region.
Industries for which they are working:-
It is equally important point to be kept in mind while choosing your favourite web designing. As the company which you select have a huge number of experience in this field. The larger the experience they have, the better the services they provide to your business.
With that you have to be keep a check that how many projects are completed by that company and for those industries they work.
So this was all about the article regarding how to choose better designing company in delhi ncr. I hope that you would definitely like this content and for more information you can visit to this link Jeewangarg.
June 26, 2019 by jeewan garg
What does it mean by YouTube advertising, For some people it’s among the world’s biggest platforms for advertisers. And this is right so, because YouTube is the second-biggest search engine after Google, which have 1.9 billion monthly active users. People watch 5 billion videos on YouTube every day and in fact, 300 hours of video are uploaded every minute on YouTube. If you are not having a strong advertising presence on YouTube, you’re possibly leaving a lot of money on the table.
You know what; you can set yourself apart from 90 percent of other businesses simply by getting started marketing on YouTube. This might not even surprise you, Right. YouTube is the leading service that allows you to easily put videos online, and if your marketing strategy does not have a video component tied with it, and then there are solid chances that your visibility and business growth potential will suffer. Video should become a critical piece of the marketing strategy.
If you are using Google AdWords for getting leads and drive more sales, you most probably have noticed the increased competition for many of the keywords over the last few years. And consequently it became more expensive to run a traditional AdWords campaign. Fortunately, Google AdWords for video is here for you and it has a HUGE opportunity because there you’ll often find much cheaper keyword costs and less competition.
Costs can vary greatly according to your industry and keyword focus, but on average, it is about Rs. 0.70/click. But, today when many other companies knowing this, it is becoming harder to stand out amongst the competition. This is why you need to spend your marketing budget on services like YouTube so that you can gain visibility from your target audience. But spend your YouTube ad budget in a smart way to actually gain attention from the people that matter the most.
Let us explore the increasing scope of YouTube Advertising with some Important Statistics:
· 9 billion logged-in users visit YouTube every month
· 96 percent of 18- to 24-year-old internet users use YouTube
· YouTube is the 2nd most-visited website in existence
· YouTube is the top IOS app of 2018
· YouTube reaches more American 18- to 34-year-olds than any TV network
· The top ten YouTube stars earned 42 percent more money in 2019
· People have watched 50,000 years of product review videos
· Since 2016, twice as many small- and medium-sized businesses are advertising on YouTube
· YouTube mobile ads receive viewer attention 83 percent of the time
Before going on a discussion of Google AdWords for Video, let me first elucidate about the advantages of using YouTube Marketing:
Advantages of YouTube Marketing:
1. Generate High Traffic Volumes: YouTube reaches billions of people in multiple countries around the globe and that is accessible anywhere on a multitude of devices. So the promise of generating high traffic is definitely plausible in YouTube Marketing.
2. Gain ROI from multiple Video Marketing Channels: 78% of marketers say video gives them a good ROI plus the intuitive algorithm of YouTube helps boost your viewers by suggesting your video to the viewers who are watching related video/content.
3. Experiment with Viral Marketing: Viral marketing is the strategy where you make your audience to spread information about your products or services. Fortunately, you can use your YouTube content in many ways that can spark your shares in order to make it Viral.
4. Boost Search Engine Ranking: By using the right tactics, you will be able to drive a lot of traffic to your videos or on your channel and ultimately to your website. Moreover, growing interest in Video encourages Google to rank higher the Websites having Video Contents.
5. Integrate with your Social Media Marketing: Social media users prefer sharing video content more, over any other content format. And the video increases the popularity so the chances are better that associated links get clicked and help you grow your online business presence.
6. Reach Global Audiences: YouTube has become an international sensation over the years by reaching countries around the globe. People can access it anywhere and on almost every device. And the shift towards mobile use is also boosting the popularity of Youtube Platform even more.
Let us Explore about Google AdWords for YouTube Video.
Overview – Google AdWords for Video:
AdWords for video allows you to display video ads in either the YouTube search results or before/during/after videos on YouTube. Moreover, it enables you to show the ads on the Google Display Network. With AdWords for video, advertisers can use demographic targeting more efficiently to reach to more relevant audience. The targeting options are although basic but still, they are useful. This is one of the biggest advantages of using AdWords for video, as you have more control over who sees your advertisement.
Types of Video Ads on YouTube: The Google TrueView –
Google TrueView videos are called TrueView because it charges you only when a user actually views your video and the biggest strength of TrueView is the feedback provided to advertisers. For example, you can get the information like, Who are the users? Where are they coming from? And most importantly, are they watching the video or not? The video marketers can interpret this data for making better-informed keyword targeting decisions. If you review this data on a daily or weekly basis, you will significantly decrease your cost per view over time.
The three formats are there in the TrueView videos which are as follows:
Each works a bit differently, and those differences are just because of the influence that how people come into contact with your ad and what they must do to access it.
In-Stream Video Ads: The In- Stream Video Ads are the ones which play at the beginning, middle, or end of YouTube Partner Videos. Viewers have an option to skip the in stream video ad after 5 seconds. The advertiser will be charged only if the ad reaches the 30-second mark if the video ad is 30 seconds or longer, in case of shorter ads, they will be charged only if the entire video runs.
In-Search Video Ads: These are the ads which are displayed in search results when someone searches for specific keyword. These videos don’t get played until someone selects or clicks the video. Advertisers get charged once the user clicks to play the video. Please see in the following image:
In-Display Video Ads: In – display ads are the ads which appear next to other videos on the YouTube Watch page and are labeled as an Ad. Again here you will be charged once the user clicks to play the video.
Please Note: A single advertisement may appear in any number of formats and places that allows you to test which format works best for your product, business, or service.
How to Make an Impressive Video Ad:
The videos which provide a real value to the viewer are the ones that perform best. Let’s take an example of cake if you love to eat cake then what will you most probably like to watch, a video which make you learn how to bake a cake or the one which is selling the cake. Of course the former one right, So learning videos of “how to” are more significant. With the engaging how-to videos, you can generate customer goodwill and increase YouTube subscriber base also. Moreover, “How-to video” ads can be created for any product or service, it is basically based on what is your audience interested in learning about? Let us discuss some important tips and tricks to make an impressive video Ad.
Keep it Shorter:
Humans get bored easily and you need to face it. With passage of time our attention spans are growing shorter and consequently you should use shorter videos which tend to perform better. Short videos are those which are no longer than 60-90 seconds. This is especially the case with in-stream video ads where users have the option of skipping the ad before watching the video.
Focus your Video to the Targeting Keywords:
If you are not able to show your content to the right audience, then you shouldn’t even bother creating an Ad. You can produce the greatest video but if it’s not relevant to the user then they are not even going to click it. That means you need to be focused with your keywords. Moreover, you should constantly testing and removing keywords that are not performing. One important way to make sure your video is relevant is to create unique videos for every keyword groups.
For example, let’s suppose you own a website where you teach the PPC
Experts about how to create an effective Google AdWords campaign. A viewer searches on YouTube with the phrase “How to Create Google AdWords Campaign” and another one searches for “Google AdWords Courses”. To provide the most value, the former user should be shown an ad that provides the tips to pique their interest. In this case, the CTA can direct them to your website or your YouTube channel for learning more.
Testimonials are powerful. If you have them, then hold tightly. People can be suspicious in case you are speaking about your own company or product in an Ad. But when another person is recommending a product, it carries definitely more weight. There are many ways to leverage customer testimonials in a video. Either you could conduct video interviews and use these clips as the focus of your ad. Additionally you can take customer quotes and surface the text in your video to reinforce their message or you can even create a customer logo wall and to display it in your video.
Provide Purposeful and Consistent Message:
You should clearly define before initiating the creative process the things like: who really is your audience on YouTube and what are they interested in watching? Don’t let the creative process control the type of video you produce but your customer profile should control your video type.
Moreover, Your video should be humorous enough so that your target audience will relate to the content. But make sure that your video and landing page messaging to be in sync. If ad messaging on landing page and video is consistent then you are much more likely to generate a positive ROI.
Make Use of Existing Content:
There is no need to reinvent a new topic or reproduce a video, but you can repurpose your existing marketing content as well. For instance, you can use the presentation or a video of a conference where you spoke recently in the form of an educational video that teaches the audience about something they would like to learn. Sometimes, you could also compile your best customer case studies and create a video that tells the story.
Today video has taken over the web, and Google AdWords for video is a very innovative way to attract customers. YouTube itself is responsible for attracting a huge amount of web traffic. While the audience is large but there is comparatively less competition because many marketers have been slow to adopt the online video campaigns. And this is a great opportunity for the marketers who are willing to invest in video content. And if you have already used Google AdWords then getting up and running with an AdWords video campaign will surprisingly simple and beneficial for you.
May 30, 2019 by jeewan garg
Business owners and marketers should be thinking about what they can do to make their companies more successful and somewhere near the top of their priorities list there will definitely be the finding of the ways to leverage their social media channels more effectively than ever. Like most of the other digital marketing channels, social media is also ever evolving and truly so because people’s behaviors are changing and parallely the technologies and capabilities of social media platforms too.
Social media as usual is dominating the marketing landscape in 2019. No matter if you're trying to reach a new audience or trying something new, staying ahead to this ever-changing landscape is important in order to grow your business in 2019. So the next question is what can you do to increase your brand’s success through social media in 2019? Although, making social media predictions is not always right because the social media strategy is unique for every business, but there are some online marketing trends that could be worth considering in any kind of situation. Let us discuss about these essential Social Media Trends.
1. Put a Human Face to Your Brand i.e. choose Personal Branding over Business Branding:
Putting a real, human face to a brand name helps to build loyalty, particularly in case of small businesses because the customers want to do business with you not with your business brand. Personal branding is a must on social media and putting a human face is the key to building trust and loyalty. Personal Branding helps giving the business a human element that make the brand seem more relatable. And a brand that is more relatable & with the human element, naturally receives more trust that is most essential for building relationships.
Personal Branding on social media accounts not only helps build loyalty but it also reminds your customers that someone is here to respond to their questions and share recommendations. No doubt, building a business brand is important but making sure that people know the person behind the brand is equally important. You can also do this by including yourself in your posts i.e. sharing a photo of you attending a trade show or in your shop/store while showcasing new products, simply put give them a peek into your world.
2. Long-Form Content with Quality & Creativity:
The content get a Search Engine Optimization (SEO) edge if it is well thought blog and is crafted longer. But the question is how Long, right. Long-form articles means that the posts that are of more than 1,000 words and the long form articles tend to rank better as per SEO experts in Delhi because long contents are considered having more relevant and interesting information. It is important to keep your target audience and their passion points at the forefront while drafting an article because if your content is more promotional and it is not able to connect with your audience in message or delivery then it will not perform as good.
Although word count is not the only thing that can impact how prominently an article will appear on SERPs but according to research long blogs will perform comparatively better. That doesn’t mean that Google penalizes blog posts if they don’t have certain word count but the reason is that a high-quality article with 1,600 words will more likely to outrank a high-quality article of 500 words.
3. Use Personalized Marketing:
Customers expect brands to customize some offers and provide discounts as per their wants and needs. Businesses need to step up their game with targeted advertising in order to meet the customer’s expectations. Most of the social media platforms offer some level of audience filtering when you pay for advertising. These options started from simple geographic targeting and can go up to advanced filters that refine audiences into more specific segments.
Have you ever wondered that why you are seeing an ad on your social media site for something you were already shopped? That’s where the targeted personalization marketing is at work.
Marketers collect data on users by using “cookies” while you browse online, such as their online habits, the area they live in and any other information. But the important thing is marketers need to find a balance between being too pushy and being able to offer a personalized advertising that genuinely arouses customer’s interest. More companies today are digging into their data and using these cookies to create customized marketing campaigns to target individuals' interests at different points in the journey of the buyer.
Bottom of Form
4. Roll it with Video’s Prominence:
Live Videos will continue be a powerful way to engage people on social media. According to statistics more than 65% of all internet traffic was streaming videos in 2017 and it is expected to reach to 80% by 2020. As we have discussed above that personal branding's influence on the business brand and the Videos allow a company to put a face to the business. Video provides you an opportunity to show not only what you do but also "who" you are that means it enables customers to get to know who leads and works in a business.
The culture of Selfie Video is flourishing on Social Media because the selfie video allows users to capture a moment in time just like selfie photos, but the video format allows users to communicate more personal in a deeper way than a photo ever could. Selfie Videos are more immediate to convey the message than a written post with a photo. Brands should be wise to look for ways to incorporate “selfie video” content as part of their marketing strategy. According to a research 97% of marketers felt that videos helped them to increase user understanding of their product or service & 76% businessmen said that the videos have helped to increase web traffic and sales.
5. Take The Path to More Exposure & “Pay to Play”
With the due course of time the organic reach has been diminished for instance in 2012, brands could expect that 16% of the Facebook traffic would see their Facebook updates on an average, but you won’t believe that the reach has plummeted to about 6% or often less in 2018. With the diminishing organic reach of business content on social media, most companies are considering to invest in sponsored posts, boosted posts, and social media ads for staying top of the mind.
They are fortunate because the social media advertising doesn’t have to break the bank and a small amount of money is enough to take them a long way.
The one trend you can always adapt year after year is that every business must adjust their social media approach to gain broader awareness and for increasing engagement with customers. The businessmen should always figure out what the next big trend is & what we should focus on.” But it is also true that it isn’t always so for every business.
The biggest fact about trends is that following them doesn’t always guarantee success but we will suggest you pay attention to social media trends. But don’t jump on the bandwagon first but carefully evaluate the trends before incorporating them into your marketing strategy and make sure that you remain consistent with your business efforts.
May 27, 2019 by jeewan garg
The first question striking all start ups is – Does my start up needs a website? Is it the first step for us? And the answer for both is a resounding yes as it drives customers, brings prospects, converts business and churns revenue. A website is the heart and soul of any business entity, no matter howsoever small or large it may be. It may be a start up, a small scale industry, a multinational group, or a home-based business, they all need a website.
The website has acquired a key position and is nothing short of being the face or the primary credential of the company. It has become the first connection of your prospects. The real world more or less is now being dominated and led by the digital world. One may be a big giant but without a digital presence, his existence is limited only to his local network. In case you have the website then you have a 24x7x365 presence across the globe. You could be easily visited by your prospects at any time and that also from any nook and corner of the world. The website rather serves as an extension of your business card and let others know all about yourself without any intervention to you.
The clients reach you by the services you provide rather than the relations you share with them. So, it is immaterial from which part of the globe you are, what matters is if you can provide the required service and cater to the clients need. So, in case you have a good website you are visible across the world at all times and are omnipresent. You can either design your own website or can find out some website designing company in Delhi. In case you are from Delhi NCR, you can have this service from some website designing company in Delhi NCR. Jeewnagarg.com is one such premium website designing company.
Website is a dire necessity of start ups. An existing company for a moment can still exist without it, but a start up cannot even think of it in its absence. The website has become synonymous to the registration of the firm. The way the start up cannot be incorporated without registration similarly it cannot survive without a website. Let’s summaries the website’s necessity for the start ups.
1) For Exhibiting your product – Website provides you with the best platform to express your ideas, exhibit your products, list your services, showcase your portfolios, present your USP’s, launch your promotions and much more. There’s no other way to have such a platform at such an economical price. For a start up, the most important parameter is to keep expenses under check.
2) For early expansion – Website let start ups reach their prospects the moment they host their website. Their reach is not restricted by physical boundaries or geographical restrictions.
3) For earning trust and credentials – As the website details the profile of the company including its background and other necessary attributes in addition to its services, it’s client list and their feedback it builds prospects confidence and trust in the company and helps them take a decision in their favour.
4) For economical business promotions – Website leads to quick business promotions and that also in economical ways, as the reach is unlimited and is not restricted by physical factors. The Internet knows no boundaries and is not alien to anyone. So, any business promotion uploaded on the website is visible to all, helping start ups to make early revenue necessary for their very survival.
5) For expanding reach – There’s no other better way to expand business reach by creating a website and showing your presence over the internet. A single website would make you omnipresent without any further expense.
6) For making you acquainted – The website get you acquainted to the markets even you don’t know. In pursuit of better services and economical product the users search for the competitors and while doing so get acquainted to you and your products (via website).
7) For increasing network – The website increases your network as more and more people keep you visiting and keep availing your services even from the remotest and farthest places and from different geographies seas apart.
8) For making Global presence – The website immediately provides the start up with a global presence making it stand among its other competitors providing it with a fair chance to showcase its products.
Websites provide the start ups with the required visibility and brand equity to showcase them at a low budget and churn revenue. For all these start ups need to have a responsive active website. One can find a website designing company in Delhi or in case if he is in Delhi NCR then he could look for website designing company in Delhi NCR and could get a site launched. Jeewangarg.com is one such company with deep insight, enriched experience dedicated team, customized services, fit-in budget, and complete digital marketing solutions under one roof. Why don’t give a try?
May 8, 2019 by jeewan garg
Over the years, social media has grown and changed regularly. For many companies, it has become difficult to stay current with a solid social media strategy despite all the constant changes. Staying abreast of new trends and new platforms can be a great value for your business.
Social media is one of the most popular and effective sources of website traffic. With social media, you have many tools that you can use to reach your goals. These can take the form of getting more followers or readers, or can contribute to direct sales via social media. Social media is seen as a direct way to improve website traffic and is also an indicator of a site's authority. A well-developed and executed social media long-term strategy results in improved website rankings on major search engines and turns visitors into customers. With many social media channels available such as Facebook, Twitter, Google +, LinkedIn and many more, you need to have a clear picture of your goals to get the best benefits. Search engine advertisers have moved significantly to social media networks.
Some benefits of social media marketing
In addition to establishing a relationship of trust with your current and potential customers, this type of marketing has many other advantages. One of the biggest benefits is brand awareness. Because many people visit these social media sites, you will be able to share the name and brand of your business with a large number of people at the same time. Make it interesting and light to attract more people. Make sure you keep your information up-to-date and stay in touch with your viewers to maintain your reputation.
Several companies help you develop a social media strategy. This includes designing an effective strategy. They evaluate the main brand, secondary brands and notable personalities to gain insight into the company's promotion requirements. If you use a social media strategy, it is also taken into account. Very experienced and professional in their field, they keep your customers informed of the latest products and services. In addition, they interact regularly with customers in a professional manner. With a small investment, you will get high returns.
Professionals analyze your target audience and attempt to reach and define a communicable mission and goal for each account. They create an editorial program to meet customer needs like entertainment, engagement, etc. These flexible strategies are sure to deliver amazing results in a short period of time. Dialogue Consulting is a trusted name for developing a social media strategy. They understand that social media management is a long-term commitment. It's not a question of publishing a few articles in a week, followed by months of darkness. This requires marketers to engage and stay on track to interact regularly with customers.
Jeewangarg.com is a social media expert and social media marketing company in Delhi with experience in risk management policy, IT solutions and consumer engagement. We are passionate about using new technologies to engage audiences and create innovative solutions to connect consumers to brands. For social media services or social media optimization services in India, visit our website Jeewangarg.com and contact us.