LeapZipBlog: Nivya Desai

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Gartner shows it’s a long, long road for blockchain technology

October 17, 2019 by Nivya Desai  

According to the Gartner Hype Cycle, blockchain isn’t going through its best moment. In fact, the exact words used last week were “sliding into the trough of disillusionment”. 

Ouch. That’s hardly encouraging for the blockchain and crypto pioneers who’ve been clamouring for mass adoption. If Gartner is right, most blockchain technologies are still between five to 10 years away from having any meaningful impact.

What is the Gartner Hype Cycle?

Enterprise research firm Gartner is well-known for its informative reports and predictions across industries and business verticals. The company developed the Gartner Hype Cycle in a bid to analyse new technologies and try to distinguish marketing and “hype” from actual use cases and progress.

Gartner hype cycle

When it comes to blockchain technology, as far as the company is concerned, there’s still a long way to go. In fact, if you check out the cycle above, you’ll see how blockchain was thrust into the public domain and then incessantly hyped by the media using words like ‘immutable’, ‘decentralised’, and ‘secure’.

The whole ICO phase took on a life of its own. Blockchain technology could purportedly resolve any problem from running a country to healing the sick. However, currently, according to the research firm, blockchain is struggling to keep up with our high expectations. In fact, it is sliding into the “trough of disillusionment”.

Many blockchain projects are failing to deliver

Of course, the multiple scams and mismanaged projects that came out of the ICO craze would eventually lead the regulators to quash it. The crypto winter of 2018 and the billions of dollars stolen in hacks and fraud were enough to weed out most of the serious projects from the flashes in the pan. However, as we head towards the end of another full year, some of the larger projects and companies are starting to struggle.

Clearly, interest in blockchain is waning as many experiments and ideas have failed to come to fruition. Moreover, pioneering market entrants like Bakkt proved that institutional interest simply isn’t as big as we thought it was. It’s almost close to being non-existent, in fact.

Facebook is pushing the envelope and that’s making regulators uncomfortable. Whether due to a lack of ability to perform or a lack of permission to go forward, big businesses are dropping out one by one.

Pioneering blockchains like NEO and now Ethereum have outwardly recognised that they cannot scale. Causing quite the stir amid the crypto community last week was the narrative coming from DevCon that Ethereum was moving to Ethereum 2.0. An entirely new blockchain with a new token.

This lead to Ethereum being called many things from a “scam” by Bitcoin maximalist Peter Todd to misleading.

Its creators insisted that they always knew Etheruem could not scale and that Etehreum 1.0 would be migrated over to Ethereum 2.0, as we saw earlier this year when NEO admitted that version 3.0 would be an entirely new blockchain.

With the realisation that the technology isn’t as scalable as we thought, it’s probably of little surprise that it should be languishing at its lowest point right now. 

All that goes up must come down – and vice versa

“Blockchain technologies have not yet lived up to the hype and most enterprise blockchain projects are stuck in experimentation mode”, commented Avivah Litan, an analyst and research vice president at Gartner.

“Blockchain is not yet enabling a digital business revolution across business ecosystems and may not until at least 2028 when Gartner expects blockchain to become fully scalable technically and operationally”, she added.

The good news for blockchain technology is that it appears to have hit its lowest point. This means that the only way from here is up. Five to 10 years may seem like a long time, but Facebook is already 15 years old. Just look how far that has come. From providing an easier way to keep tabs on our acquaintances to aiming at creating its own currency.

Moreover, Gartner says that many current developments could serve to change the pattern. The company believes that blockchain platforms will achieve scalability by around 2023. They should also be interoperable and support smart contract portability and cross-chain functionality. 

“Altogether, these technology advances will take us much closer to mainstream blockchain and the decentralised web, also known as Web 3.0”, Litan explained.

Gartner has been examining blockchain technology through the Gartner Hype Cycle for a few years now. The firm had already advised that interest was beginning to cool off last year. 

This is nothing new for new technologies, however, and it’s natural that it will take some time before the infrastructure, capability, and mindsets are in the right place for it to have a meaningful impact on our lives.

The post Gartner shows it’s a long, long road for blockchain technology appeared first on Coin Rivet.

Social Media Marketing & Management for more traffic & more engagement.

October 11, 2019 by Nivya Desai  

Develop Brand Awareness (Followers):

Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviours of your typical customers.

Build Relationships (Engagement):

When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.

Increasing Website Exposure (Traffic):

Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.

Our Social Media Marketing Services

Facebook Marketing Services

With over 2 billion monthly active users, you are guaranteed to reach your desired audience through Facebook. Use the leading social media platform to grow your business.

Instagram Marketing Services

A picture says a thousand words. Use one of the most engaging social media platforms that over 60% of people use to discover new products. Start building your audience today.

Twitter Marketing Services

Increase brand recognition through Twitter. Twitter has over 330 million users and is used by all ages, from 18-64. Build trust and relationships through a trusted platform.

Pinterest Marketing Services

Use the best social media platform for businesses that sell consumer goods. Reach up to 400 million users, and an audience that is primarily middle-high income women.

LinkedIn Marketing Services

Reach up to 500 million decision-makers and professionals through the most popular social media platform for business owners. Most of LinkedIn’s audience is college educated and over 25 years old.

Our Social Media Marketing Process

Assign a Dedicated Social Media Manager to Your Account

You will be assigned a dedicated social media manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for the both of us.

Develop a Social Media Strategy that is Specific to Your Business

The first step we will take with your campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your campaign to show you the roadmap to success.

 Develop Content Calendars and Advertisements

Once you agree on the strategy we develop, we will start execution. We will develop social media content and advertisements unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live.

Growth Optimization and Daily Maintenance

Our social media marketing services includes daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.

 Reporting and Communication

Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s progress at any time. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress

Industrial Sector Drives Artificial Intelligence Applications for Increased Efficiency, Reduced Costs

October 7, 2019 by Nivya Desai  

The industrial sector in the US, driven by high labor costs and the quick time-to-market, has been pushing to enhance production efficiency and lower operation costs, leading to an increase in the use of industrial artificial intelligence (AI) applications, according to a new report from ABI Research.

The total installed base of AI-enabled devices in industrial manufacturing will show a compound annual growth rate of nearly 65% through 2024.

US manufacturers have been aggressive with the adoption of industrial AI solutions; this has given birth to pure-play AI players in the US and will keep the US as the global leader in industrial AI solutions for some time to come. Over time, however, China will catch up, as investments are poured into AI and related technologies, says Lian Jye Su, principal analyst at ABI Research.

Cloud service providers, smart manufacturing platform vendors, pure-play industrial AI platform and service providers, edge industrial AI gateway and server vendors, and chipset vendors are partnering with each other to bring AI into industrial manufacturing. Major cloud players, including AWS and Microsoft, have established a wide range of partnerships with industrial AI development platform vendors, software vendors, and system integrators to provide “end-to-end, cloud-to-edge solutions,” according to Su.

Using AI-enabled technology, companies are able to improve operational efficiency, reduce materials waste, predict interruptions, take advantage of predictive maintenance, and optimize resource consumption.

Additionally, AI algorithms can be used to help anticipate market changes, giving management an advantage by helping them move “from a reactionary/response mindset to a strategic one,” wrote CIO magazine last year.

Tokyo Techie Going Hand-in-Hand with Industrial Solutions Providers

Industrial artificial intelligence in the United States are more mature than their global peers. Tokyo Techie is the highly recognized Company with proven solutions in AI development platforms, material synthesis, machine vision, and operational efficiency enhancement, according to the report. Being vendor agnostic, they can coexist with some well-established industrial solution providers such as ABB, GE, Siemens, and Honeywell, thus lowering upfront cost and reducing the barrier to adoption.

Through their partnership with system integrators and regional distributors, this company have also ventured into India.