LeapZipBlog: Marc Sherman

Marc Sherman's blog

3 blogs

SEO Vs PPC: Which One Is A Better Marketing Strategy?

November 13, 2019 by Marc Sherman  

The global marketplace has undergone a massive transformation due to the advancement of technology. The advent of internet marketing has changed the way a business operates online. Digital marketing provides a wide array of marketing options and quick access to data, facts, figures and trends than ever before. (Information credit - https://macrocosm.co.za)

Search engine optimisation and pay per click are some of the common marketing strategies offered by any reputed digital marketing agency in Cape Town. These services come with countless advantages for businesses. However, the effectiveness of each marketing strategy depends on the current business scenario, objectives and marketplace.

While considering SEO and PPC, it is important to understand the basic difference between the two. PPC involves a paid ad, whereas SEO is an option that helps in increasing organic traffic. You need to select the right marketing strategy for your company after considering the relevant factors below.

Traffic to the Website

SEO or Search Engine Optimisation is an organic way to get higher rankings on search engines. It does not require payment as is the case of PPC. However, the procedure is time-consuming. While doing SEO, you need to wait before you start to see any results. It takes 6-9 months to see results. Without continuous work, there is a high chance your ranking will decrease.

On the other hand, the pay per click method offers instant results. By running advertisements on Google, you can find your website at the top of the search results page of Google. To get this instant result, you need to pay for it.

Local Visibility of the Website

In the case of small businesses, the target customer should be near your geographical location. The optimisation of local search is another aspect to keep in mind when comparing SEO and PPC. Running an ad campaign is possible with the use of location-based keywords. SEO is considered more difficult to get results in this aspect.

To rank locally, you need to make sure that your business name, contact number and address, are all included in the relevant platforms. Another important factor for local SEO is creating and optimising a Google my business account. It is also important to ensure that the website is mobile friendly.


It is difficult to answer which marketing strategy will be good for your business, without absolute knowledge of all the underlying factors.

On the other hand, any new e-commerce store needs to compete with some of the top e-commerce portals, which is often quite a challenge. To compete with such big names, using SEO as the only marketing strategy might not be a good decision. Rather opt for a comprehensive strategy using Google ads and SEO.

With a short and long-term business goal and a good digital marketing agency, you can decide whether you should utilise SEO, PPC or both.

Reasons to Choose Custom-made Wooden Furniture

July 8, 2019 by Marc Sherman  

Wooden furniture is elegant and classy it can easily transform the interior of your home in a short amount of time. When it comes to decorating your home or office with wooden furniture, custom-made is a better option than prefabricated furniture. If you do not have a budget constraint, you can enjoy several benefits of choosing custom-made wooden furniture. The custom wood manufacturing companies offer a wide range of styles and designs, considering the specific requirements of every potential customer.  (Information Credit – https://korckcomponents.co.za/boutique)

Here are some reasons to opt for custom-made wooden furniture.

Infinite Options

With custom-made products, you have unlimited options in the design and materials used as well as everything you desire design wise for your furniture. Whatever be your desired material, mahogany, teak wood or tiger maple, the custom-made products manufacturers will draft your preferred design on it.

Fits Better

You can utilise the available space in the best possible way with the use of custom-made furniture, especially if your available space is unusual. Prefabricated furniture usually has a fixed size and shape. However, with customisation, professionals create your cabinets or sofa by taking the exact size and dimensions of the available space. Custom-made furniture will fit better in the position you want to place it in.

Flexibility with Design

The flexibility of design allows you to get a beautiful and timeless piece of furniture. With the increased level of flexibility, you have the advantage of selecting the materials used, the colour and even the finish. From customising convenient cabinets for high kitchen ceilings, to a table for a smaller than usual space, to designing a traditional bed for the trendiest office, flexibility is the most advantageous feature.

High-Quality Material

Checking the quality of the materials is not possible when buying prefabricated furniture. However, you can choose the type of wood and check the raw materials used when opting for custom-made furniture. You can even customise the materials by choosing sustainable oak or beech if you have an eco-friendly home. On the other hand, for a sleek looking, Scandinavian styled home you may opt for balsa or beech.

Enhanced Aesthetic

The unique design of custom-made wooden furniture enhances the aesthetic of your home. You can portray the elegance and style of the home and receive compliments from your guests.

Value for Money

Due to the unique design, high-quality materials and craftsmanship of the professionals, the longevity of the custom-made products increases. You can find a great deal of value for your money with custom-made wooden furniture, though you might have to spend a little extra.


The customised wood products will give you the opportunity to create a unique style. You can recreate old designs and bring a new look to your home. The professional carpenters pay special attention to depict the specific design drafted by you. Thus, you can have unique furniture, which is created as per your requirements.

You need to get in touch with a reputed company in South Africa and seek more information related to custom-made wooden furniture.

Let’s learn about advance risk management technique

May 27, 2019 by Marc Sherman  

We all know that losing in Forex trading is very much common. It is a natural thing for the traders out there. Because we all are going to deal with the currency pairs. And it is not so stable. The liquidity of the marketplace will let a lot more volatility than you can think of. And that is not so right for some quality performance with the proper management. There will have to be some sort of proper management with the setting. For that, the traders will have to maintain the right kind of performance with saving intention. It is the risk management which we are more concerned about. Because it can solely handle all of the trading performance with the most proper setups. Then there will also have to be some good market analysis. That work is also going to be right with some good settings. From there, the traders will have to focus on the proper closing of the trades. It is critical for some good performance with quality trading. In the process of the proper management of the trades, there will be some good executions. With that, we can also desire to get some good income.


It is a very important topic for trading

In the currency trading process, the most intentions of the traders will have to be on saving. We have already talked about why it is very much important. The traders need to sort out the right way to make such good execution. There is not going to be some good maintenance of the trading performance. In the introduction, we have mentioned a lot of works like market analysis and position sizes. In those work, there will have to be smaller working procedures like Fibonacci retracement and proper management of the Bollinger bands. Overall of the right working process for the trades, there will have to be some good planning needed for risk management. It is going to be handy with the trades. And with some good thinking, we all are going to be safe. More importantly, the trading process will not be disturbed with tensions or confusions.


Recovering from the loss

Majority of the pro-UK traders knows the perfect way to recover the loss. Being a fulltime trader you must use the best options trading account so that you can always execute quality trades. Analyze the daily and weekly time frame to find the best potential trade setup. Forget about the low-quality trading signals and focus on high-risk reward trade setups. Find 1:2+ risk-reward trade setups since it will allow you to make money even after losing 40% of the time.


There will be losses most of the time

It is also mentioned in the beginning that most of the executions of the trades will be finished with losses. It is not that normal for the traders to maintain the right performance with the business. But still, a good performance will have to be with the most proper control. In fact, the traders will be helped with some good control of the risk per trade. Because it will handle the profits as well. And from both of the references, the stop-loss and take-profit will be set right. The Fibonacci retracement may be used in the process. But the right performance will always depend on the proper thinking of the system.


We need to think about saving mostly

Still, with some good thinking, the traders may not be able to maintain the performance. And the culprit which can cause you that will be some improper control of the trading mentality. You see, the traders will not be right with some poor targets. We are talking about the money making focus of the traders and it is very common. We all have to get rid of that idea for some good performance.