January 22, 2020 by Zinavo
Best Time to Post on Instagram for Each Day of the Week
The power of Instagram marketing to attract your audiences with engaging social campaigns that bring traffic and higher engagement percentage for your business.
The best way to find an ideal posting time is by testing the timing of your posts to see which post time generates the most audience engagement.
On average, here are the best times to Instagram during the week:
Sunday: 10 AM – 2 PM CDT
Monday: 11 AM – 5 PM CDT
Tuesday: 5 AM, 9 AM – 6 PM CDT
Wednesday: 5 AM, 11 AM, *3 PM CDT
Thursday: *5 AM, *11 AM, *3 – 4 PM CDT
Friday: *5 AM, 9 AM – 4 PM CDT
Saturday: 11 AM CDT
* = particularly high levels of engagement
Post to Instagram between 9:00 AM and 6:00 PM CDT from Tuesday to Friday. You'll get the most consistent engagement that way.
Best Times to Post on Instagram for Technology Companies
Best Time: Wednesday at 10:00 AM CDT
Most Consistent Engagement: Wednesday to Friday from 10:00 AM to 5:00 PM CDT
Best Day: Thursday
Worst Day: Sunday
Best Times to Post on Instagram for B2C Companies
Best Time: Saturday at 11:00 AM & 1:00 PM CDT
Most Consistent Engagement: Everyday from 10:00 AM to 3:00 PM CDT
Best Day: Wednesday
Worst Day: Monday
Best Times to Post on Instagram for Educational Organizations
Best Time: Monday at 8:00 PM CDT
Most Consistent Engagement: Weekdays from 11:00 AM to 4:00 PM CDT
Best Day: Monday
Worst Day: Sunday
Best Times to Post on Instagram for Healthcare Companies
Best Time: Tuesday at 1:00 PM CDT
Most Consistent Engagement: Tuesday to Friday from 9:00 AM to 4:00 PM CDT
Best Day: Tuesday
Worst Day: Saturday & Sunday
Best Times to Post on Instagram for Non-Profit Organizations
Best Times: Tuesday at 3:00 PM & 9:00 PM, Wednesday at 3:00 PM & 4:00 PM, Thursday at 2:00 PM & 3:00 PM, and Friday at 10:00 AM & 2:00 PM,
Most Consistent Engagement: Weekdays from 12:00 PM to 5:00 PM
Best Day: Tuesday
Worst Day: Saturday
Every brand's audience is different. To build a sizable, engaged Instagram audience, you need to know who your followers are. And one of the best ways to get to know your audience and capture their attention is by knowing exactly.
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January 8, 2020 by Zinavo
Google’s offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them.
How to Use Heading Elements:
It is important to use headings to show the document structure.
headings should be used for main headings, followed by
headings, then the less important
, and so on.
Note: Use HTML headings for headings only. Don't use headings to make text BIG or bold.
Background on Heading Tags for SEO:
In the early 2000s, heading elements (H1, H2, and H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank.
The word “rote” means doing something mechanically and out of habit, without thinking about it. Adding keywords to headings tags has become a rote SEO practice. It’s done not because it’s useful but because it’s a habit. Take a look at the top-ranked sites for almost any query and it’s highly likely you won’t see sites seeding heading tags with keywords.
Title Tags: The title tag is an HTML tag that exists in the head section of each webpage. It provides an initial cue or context as to what the topical subject matter is of the respective page it is on.
Unique Tags: Duplicate title tags are not helpful to searchers or search engines. If you have duplicate tags you’ll see them in Google Search Console or Bing Webmaster Tools reports and you’ll often find that the search engines have chosen to ignore your title tag and use other content is found on your page for the blue link text in the SERP.
What Mueller said: To explain that Google reads headings in the way they were meant to be, which is for understanding what the topic is of the paragraphs that follow the heading is about.
"We do use headings when it comes to search. But we use them to better understand the content on the pages."
The Right Way to Use Heading Tags:
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January 4, 2020 by Zinavo
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What is Link Building?
Link the building, simply put, is the process of getting other websites to link back to your website.
Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource.
What are Backlinks?
Backlinks are links on one website that, when clicked, take the user to another site.
Backlinks can be in the form of an image as well as text. If a link is an image, the anchor link text is the alt the tag of the image.
What is “link building” in SEO?
Link building in 2020 is the process of earning links on other websites. Earned natural links directly improve the reputation of a website and where it ranks in Google, and other search engines. Link building can be a very risky strategy in 2020, and one that I would avoid until you have first dealt with the inevitable quality issues on your website.
If your business or website content is not attracting organic links or social shares you may have a big problem on your hands, and unnatural links will not help you in the long run. Google still rewards high-quality links actively aim to ignore lower-quality links and will still penalize a real-time spamming activity using manual actions.
Do links help in SEO?
SEO experts agree that external links are the most important source of ranking power because search engines view them as third-party votes for your website. Reboot hypothesized that Google can determine the authority of a page or website based on the sources it links to.
Many Ways to Build Links in 2020:
Off-page SEO, such as link building, can be a tricky business and, for some, is a tactic to avoid altogether. Some would claim that is because Google has, very successfully, equated link building with web spam, and the industry news machine is started almost entirely – all the time – and fuelled by Google PR saying something or enforcing its quality guidelines.
Not all link building is web spam and in fact, building links in 2020 is still an incredibly important aspect of search engine optimization.
Google said links are the #1 ranking factor, alongside with great content. Ranking without links is hard, and why would anyone try to rank without links in the first place?
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January 3, 2020 by Zinavo
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December 31, 2019 by Zinavo
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December 30, 2019 by Zinavo
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December 27, 2019 by Zinavo
How Rich Snippets help your SEO:
• It’s important to understand that the use of schema markup is not a ranking factor. However, it can affect your SEO results.
• The schema isn’t designed to be used for every single part of your content—only the most important.
• “Richer results” is an appropriate term to use here because the way Google uses schema is to create “rich snippets.”
Show up on Search Results:
• Unfortunately, there is still no statement from the big search engines if, how and when Rich Snippets show up on their search results.
• Snippets don’t show up after you’ve hit the save button in the plugin. Search engines must crawl your site after you’ve added or changed your snippets on your website.
• If you add new posts on a daily basis the crawler will recognize changes faster then on other sites.
• Verify that the Google Rich Snippets Test tool does not show any errors on your sites where you’ve added rich snippets. If there are errors, please check if your snippet is correct. Note that orange warnings are not errors.
• Rich Snippets should show up if there are just warnings. However, they will not if there are red errors.
• Nowadays search engines use artificial intelligence to personalize search results. So it can be that you do not see your snippets in search results whereas other users see it.
• Try to clear your browser's internal caches and cookies, log out of all services and try a new search to check if your snippet shows up.
• If your snippet still does not show up, there might be other problems with your SEO quality.
• You should read through Google's Webmaster Guidelines to get an idea of what might be wrong.
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December 23, 2019 by Zinavo
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1. YOU REACH MORE VALUABLE LEADS
Google Local Services ads drive valuable leads for your business. You will obtain leads and people will book your services. People trust Google’s local ads, so they are more inclined to book your business.
2. YOU CAN TRACK YOUR APPOINTMENTS
It’s easy to track your appointments and see how many people are booking your business. Google even gives you the option to pause your ads if you’re booked solid and resume them when business slows down.
3. YOUR BUSINESS WILL BE SEEN FIRST
Being seen first can mean the difference between obtaining leads and losing them to the competition. Since Google Local Services ads appear at the top of all the results, you ensure that leads see your business first.
4. YOU BUILD TRUST WITH YOUR AUDIENCE
The Google Guarantee builds confidence in your business. This can have an impact beyond your Google Local Services ad.
5. YOU ONLY PAY FOR VALID LEADS
Google will only charge you if you obtain leads that are seriously interested in your business. If someone sends a text or email, makes a call, or leaves a voicemail, you will be charged for that lead. You aren’t charged for people who view your ad and don’t contact your business.
6. YOU WILL REACH MORE VOICE SEARCH CUSTOMERS
If someone’s bathroom is currently flooding, they aren’t going to take the time to pull out their phone and find a local plumber. They’ll rely on a voice search device and ask them to contact a local plumber. By having a Google Local Services ad, those voice search customers are more likely to be directed to your ad.
7. YOU WILL NEED TO CONDUCT MINIMUM MAINTENANCE
These Google ads don’t require keyword research or ad testing. Your ad is automatically triggered based on how people search.
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