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The Sheppard's blog

13 blogs

Executive Conference Production Company – How it Works?

March 30, 2020 by The Sheppard  

Events are the part and parcel of every organization. No matter what type of industry it is, hosting events like conferences and social gatherings takes place throughout the year and these are an inevitable part of the corporate culture. However, the planning and implementation of such events can be overwhelming. Hiring an executive conference production LA company? Want to know what all services they can provide? Let us have a look at the services:

  • Event management and coordination

An executive conference production company will administer and plan the work for you for ensuring that the event gets executed successfully. Managing the guests and vendors and scheduling required equipment rental are some of the additional responsibilities.

  • Audio Visual Services

Audio visual services are one of the most essential parts of any conference especially executive conferences. From projectors, lighting to sound system everything is taken care of by the team. Executive conference production LA companies will integrate their own audio and visual technologies to ensure that everything is just perfect.

  • Video production

If you wish to capture your event for future archival purposes, you can ask your executive conference production company to record the event and offer professional video production services for your company.

  • Live Broadcasting or Web Streaming

Live broadcasting is the new trend in the technology world. Such streaming can help your organization to expand your reach, improve your social media presence as well as let the event go live for your employees.

  • Designing the Stage

The theme of an executive conference needs to be an extremely professional one. And executive conference production companies realize that; hence, ensure that everything is set according to the theme of the conference.

Benefits of Hiring an Executive Production Company

  • Get a team to support your needs throughout the process. The team will comprise a producer, production manager and a designer.
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Tips to Find a Trustworthy Executive Conference Production LA Company

March 17, 2020 by The Sheppard  

Are you looking for an executive conference production LA company whom you can trust completely for your organization’s upcoming awards night or conference? If you are the organizer then it is a huge task to carry out as your bosses will expect the best from you while your colleagues will be attending the event, so all in all your reputation will be at stake. So, it is important for you to choose the right executive conference production LA Company as if anything goes wrong, it will be your responsibility!



Check out the following tips to find a trustworthy conference production company –

Even the minutest mistake can ruin the entire thing!

Imagine the technicians have completed their job and you are all set to begin the conference expecting it to go off without any glitch and suddenly something goes off unexpectedly like the microphone fails during the speech of Chief Executive! Every planning will get ruined, isn’t it? And as an organizer you will be put in a horrible position. It is a fact that if you deliver a flawless conference, you will get applauds and rewards. On the contrary if anything goes wrong then you might have to face negative consequences.


So what are the key aspects that you need to look for in a conference production company before hiring them for your conference or event?


  • Clear Communication


First of all, it is all about communication. Communicating clearly about your needs and preferences is the key while looking for a trustworthy and reliable company. A company that understands what you want to achieve with the conference and offers solutions that match your needs and delivers the requisite end result is the company that you must hire.


Beware of companies that juggle you up with technical jargons i.e. offering you the equipment and kit that either you do not need or does not provide you with the right solution for your specific event. The company that confuses you with top-end technical terms needs to be avoided. Good communication is crucial as having knowledge without communication skills is a waste.


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A Dive into the Significance of Brand Positioning

March 2, 2020 by The Sheppard  

Do you wish to create a unique position for your brand? Looking for brand positioning agency in LA? Before you take a dive into it, understand brand positioning to get a deeper insight.


Marketing Strategy


What is Brand Positioning?

Brand Positioning is the position that you want to own in the minds of your target audiences. It involves exploration, identification and refining of your uniqueness through a brand positioning strategy. For strategizing brand positioning in the most effective way, taking help of a reliable and expert brand positioning agency is highly recommended.


Why Brand Positioning is Significant?

Besides honing your brand’s unique stance, there are several other reasons that make brand positioning significant. Let us check out the reasons below –


  • Differentiates your brand from competitors in the market


The fact is the world does not require a new widget; in fact the need is of a service or product that offers a unique scheme, resolves an unfulfilled need or delivers a looked-for experience. If your company does it all, then brand positioning will make you stand out from the crowd by articulating your uniqueness.


  • Enables you to communicate and reach target audience effectively


Effective communication is the success mantra of any business as it helps you reach your target audiences effortlessly. Brand positioning speaks directly to the people you wish to attract. Instead of shouting aloud in the crowd not interested in you, with brand positioning make your brand seen and heard with full clarity.


  • Makes Buying Easy


Consumers prefer easy decisions. Instead of screening hundreds of alternatives for finding the right one, they prefer the one that they can get quickly and easily. Brand positioning triggers emotional responses from your target audiences consciously as well as subconsciously. Pull the right levers in the shortest possible time and get the decision in your favor – that’s what brand positioning helps you achieve.


  • Gives Clarity on Value


Your value matters and not the price! How your product/service satisfies your customers’ needs best and how the competitor alternatives are insufficient is determined by your brand’s value. With brand positioning your brand’s value gets the required clarity. No one values ambiguity!


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Why Business Owners Should Hire Retail Branding Agency LA?

February 19, 2020 by The Sheppard  

Brand identities are increasingly important.


More than half of the shoppers build brand relationships because of shared values. As customers focus more on brand and less on price, retailers have an opportunity to distinguish themselves from their competitors. Branding is not only an opportunity, but it’s also a necessity. And here comes the role of the best retail branding agency LA.



Experts find that brand identity is most crucial for retailer success.

We live in the digital age and rely on digital technology for speed and convenience. But how do brands use this fact to keep consumers with them longer?


The simple logic of having a business is having customers who will stay loyal to you. Without any customers, there is no point in waking up every morning and heading towards work. And no customers would feel to connect with you or your business until knowing what you do, who you are and having confidence in your works and deliveries. They must know how your company will be beneficial to them and different from others.


At first, many entrepreneurs mostly prefer DIY ethics, where they try and implement marketing tactics and strategies on their own instead of hiring a digital marketing agency. The challenge here – the entrepreneurs would have to dedicate more time to learn marketing and creative elements like writing, graphic designing, analyzing, programming, etc. Upon hiring retail branding agency LA for their online store they will be able to devote more time and attention to grow the business.


Here we list down some of the benefits of hiring a retail branding agency LA –

Work with every budget. Retail branding agencies know how to get the most bang for your money. You can always hire an agency with the amount you have to spend on marketing campaigns.


Experience in best executing the marketing plans. Marketing agencies have years of experience in the designated area that you lack. So if you try to DIY you can probably end up making some serious mistakes which won’t be the case with an experienced, reputed branding agency.


You can optimize your website design. From images, fonts, and colors to the latest graphic designs, the marketing agencies know how and where to implement these on the website to increase business and customer attention. If your website’s page speed is low, no one has time nowadays to wait for it.


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LA Marketing Strategists – What Digital Marketing Strategies Will You Prefer?

February 5, 2020 by The Sheppard  

If you are on our page, reading this post, you may not need any introduction to digital marketing and its importance. Digital marketing firms are growing bigger and bigger faster with the blink of an eye! And with so many options to choose from, deciding which agency will get you the best ROI for your brand can be an uphill task.


Whether you are revamping your digital marketing strategy or are setting up a new business, every successful business plan is based on comprehensive and powerful marketing programs. There is no one-size-fits-all strategy that is ideal for everyone. Whether your organization’s goal is to drive more traffic or increase sales, building an effective marketing plan is the smartest solution.



With so many elements to a marketing program, professional LA marketing strategists know how to convert business objectives into simplified and profitable marketing programs.



There are many new marketing tactics that pop up every day. So it gets tough for the busy entrepreneurs to stay on top of the latest trends, figure out the best strategies, and become a master in every area of digital marketing.


Here we have put together an overview of the most effective digital marketing strategies and why they work best.




Getting your blog/article posts rank high in search engines is not just about building brand awareness or getting more page views, there are so many things more to it. By getting your content rank high in the search engines, you will be able to capture potential customers, right at the stage when they realize they have a problem and need your solution.


Content Marketing:

Content marketing is the fuel that builds many multi-million dollar businesses. Many companies think creating content is only about writing a few blog posts and posting them up on the website. But those who care sales over vanity metrics realize how complicate it is than that. Many LA marketing strategists that offer content marketing, includes other services like SEO writing, social media promotion, content analysis, infographic creation, and blog post generation.


Mobile Marketing:

Over half of the mobile searches lead to a sale. When your search is for a local business, the number even soars higher. 75% of mobile searches result in offline marketing, and search terms indicate high intent to purchase as well. There are many options that agencies cater to when it comes to mobile advertising, like in-app advertising, campaigns to enhance mobile app installs, and YouTube ads.


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How Retail Branding Agency Transforms Brands

January 20, 2020 by The Sheppard  

Do you want to refurbish your existing brand into a more attractive and meaningful one? Or want to create a new brand for your company? Looking for a retail branding agency in LA?


Before you begin your search for retail branding agency in LA, you need to understand the role and importance of a branding agency as it will help you find the right one! Have a look –


  • What is a Branding Agency?


Branding agency is an organization that is involved in creating a new brand or refurbishing an existing one by infusing innovative ideas and creativity into it. The ideas and strategies are planned keeping the psychology of customers. The strategies include designing brand’s theme, impressive logo and all sorts of additions that best describe the strengths of the company.


  • What is the aim of a branding agency?


A branding agency makes sure that the goal of the company is communicated objectively and a positive image is created for the targeted customers. Creating a brand involves a number of important factors for which branding agencies hire professionals who will take care of the different aspects of brand creation or refurbishment.


  • How retail branding agency works?

A retail branding agency works in a two-step approach. The approaches are as below –

  • Fully understands your company and its goals


A trustworthy and experienced retail branding agency gathers all relevant and essential details of your company that includes its goals, strategies, target customers, history of the company and even the drawbacks(if any) as the responsibility of a branding agency also includes covering up the flaws of your company.


  • Comprehending your Competitors


A retail branding agency not only works with your company but for your company and hence it needs to comprehend your company’s competitors and your position in the market. Such scrutinizing helps in providing you with a clarity regarding the process of building the strategies which will further help your brand flourish and become popular among your targeted customers.


  • What are the responsibilities of a retail branding agency?


A retail branding has a set of responsibilities that allow them to create a positive and good image of the companies they are building brands for. As branding is a vast concept and requires a lot of tactics and strategies, a good retail branding agency needs to have an expert team with relevant experience in the field to deal with the numerous challenges that come in the way of creating successful brands.


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Top Four Event Trends for 2020

January 11, 2020 by The Sheppard  

New Year 2020 is on the way! And most of us are awaiting the New Year with full enthusiasm and excitement. However, some others are planning their strategies for the upcoming year to attain more success and growth in their lives. One of such persons includes the event managers/organizers. Event companies in order to make events the best try out newer and innovative strategies. So if you want your organization to become one of the best event companies in Los Angeles this New Year then the following trending things in the business event and conference space are must a read for you. Have a look –



Go Eco-Friendly

Eco-friendliness is not new! However, going green is one of the top trends that can make any event unique. Strategies like waste minimization solutions, establishing green policies for sponsors and vendors will help you put a higher impact on the events. Make sure that event is free from plastic bags and other wastes that can hamper the environment adversely.


Include Meaningful Breaks between the Sessions

In 2020, you must focus on offering more meaningful ways for the attendees to take a break which will give them a chance to recharge themselves rather than getting forced into more work. For instance, you can host a number of activities in between to restore work-life balance like a meditation session, creative activities like painting or crafting or simply a walk in the fresh air instead of only offering coffee breaks! Anything that keeps your attendees away from their phones for a while is worth an inclusion in between the events.

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Top Innovative Technological Trends Ruling Conference Events

December 26, 2019 by The Sheppard  

Technology is an inevitable part of everything today. And when it comes to executive conference production in LA, the industry is also being dominated by technological advancements. The attendees of such conferences expect a technology-ridden event and in turn organizers make their best effort to employ all the latest technology trends available.  So let us check out some of the innovative solutions that can leverage the typical conference.



  • Indoor Tracking Systems


Near Field Communication (NFC) and Radio Frequency Identification (RFID) are the two major technology concepts that are being deployed in the conference events.  RFID offers wider scope than NFC however is an expensive option. Indoor tracking systems enable the event managers to interact with the attendees and visitors personally by generating contents and alerts that are location specific to their mobile phones and provide data of all kind necessary.


  • Enhanced Use of Social Media


Social media is something that is trending in the corporate world which has made the executive conference production LA sector enhance its usage. Specifically user generated contents are considered as the king and social platforms like Facebook and LinkedIn are playing vital role in this. The evidence of the enhanced use of social media is the streaming video options like Facebook Live and Instagram story. Such inclusions are beneficial for both the visitors as well as the organizers for increasing public interest.


  • Interactive Smartphone Applications for Conference


Today, conference smartphone applications have become the most appreciated technology trend in the meeting industry. These apps provide detailed itineraries, information about specific seminars as well as provide access to users to essential details like reminders of the schedule of the event. Organizers are now planning to design an app that can help users to socialize with one another where they can ask questions and share details regarding the event.


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Three Social Media Strategies for Successful Retail Branding

December 14, 2019 by The Sheppard  

Omni-channel approach is the best retail marketing strategy and it has been proved time and time again. And within omni-channel approach comes, social media which plays a vital role in retail branding and marketing.


However, pushing your products and services over and over again on social media platforms is not going to bear any fruits for your brand. According to a leading retail branding agency in LA, what makes sense in retail marketing over social media is a creative content strategy. You need to tell people a story that will make them understand what is there in your product or service that no other product can offer. In short, your content should be engaging and interesting enough to attract potential buyers and convince them to make a purchase.



It is a fact that customers opt for following a brand more on social media as they look for new updates and information from the company. Also, they visit sites more that they find fun. Therefore, you need to build a voice for your brand and make it more personable so that your followers will stay up to date with you. Remember one thing; if you can engage your customers over social media successfully then it is more likely that you will build trust and keep them interested in your products and services.


Following are three top social media branding and marketing strategies by an expert retail branding agency in LA that can help you make a strong hold on social media platforms.


Have a look –

  • Use real people


Simply by explaining your followers about the product or service you offer and showing them the packaging, you cannot build trust among them. The best way out is using real people in your marketing strategy. Share stories and images of your products that are being used by real people. With this strategy you can achieve two goals i.e. firstly; you will show the real life view of your product that will make the product more approachable. Secondly, you will have the opportunity to share positive stories and images. People often share the love for their products on social media, so make use of this strategy and win hearts!


  • Show how to use your product


Have you launched your new product? And you left the rest up to your customers? It won’t help either you or your customers! You must help your customers understand the value of your social media accounts. Post small tutorials where you can show them how they can use your new product and how it helps them. When you post videos of GIFs on how to use your product, it helps in boosting up your brand’s position. For instance, if your brand has launched a new series of phone, you can share video tutorials on how to use the phone and what all are the new features of the phone that make it best from the rest. Such tutorials often help customers understand the value of a product even better.



Creative Agency – A Partner in Branding Crime!

November 21, 2019 by The Sheppard  

What is a brand? Is it the service/product or the company? Is it the advertisement of the company where it shares a story with the audiences? For instance, Apple says “Think Different”, Google says “Don’t be Evil” and Coca Cola says “Open Happiness”, and we all connect to that in certain way. But how these taglines emerged and how we are connecting with the brands? And the answer is the creative mind that is behind the scenes.

Warren Buffet, CEO of Berkshire Hathaway says “Your premium brand had better be delivering something special, or it’s not going to get the business.”



Creative agencies play a vital role in magnifying the brands and bringing them closer to the audiences. If you want to make your product or service reach your target audiences effectively in LA and create a great impact in their lives then you need to involve a creative design LA agency in your project.

How does a creative design LA agency can help you in achieving your targets? Let us find out below –


  • Swift Impact


A good creative agency can help your service/product have a swift impact on the audiences. With their creativity and innovative ideas they can grab the attention of the audiences instantly. Using vibrant colors, contrasts, attractive fonts and graphics, creative agencies create a magical aura of your brand that attracts the attention of the potential customers.


  • Stand Out of the Crowd


When you choose the right creative partner for your brand they can make your company stand out of the crowd. With their unique ideas they design your brand uniquely and provide a unique voice to your brand that will make you stand ahead of your competitors and reach your target audiences efficiently.


  • A Powerful First Impression


Your creative partner will create a powerful first impression of your brand which is the first thing that your audience will notice online or in the market. And such impressions help in shaping up the perception of your brand among the people. An experience driven creative design LA agency can create exceptional and attention-grabbing impact that will make your brand more appealing.


  • Point of Interaction


As audiences notice the creative angle of a brand first, hence it becomes the first point of interaction between you and your audiences. For instance, a person notices your creative part online and likes it then a conversation around your products and services will begin. And then there will be sharing which will ultimately increase your reach.