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Top Four Event Trends for 2020

January 11, 2020 by The Sheppard  

New Year 2020 is on the way! And most of us are awaiting the New Year with full enthusiasm and excitement. However, some others are planning their strategies for the upcoming year to attain more success and growth in their lives. One of such persons includes the event managers/organizers. Event companies in order to make events the best try out newer and innovative strategies. So if you want your organization to become one of the best event companies in Los Angeles this New Year then the following trending things in the business event and conference space are must a read for you. Have a look –



Go Eco-Friendly

Eco-friendliness is not new! However, going green is one of the top trends that can make any event unique. Strategies like waste minimization solutions, establishing green policies for sponsors and vendors will help you put a higher impact on the events. Make sure that event is free from plastic bags and other wastes that can hamper the environment adversely.


Include Meaningful Breaks between the Sessions

In 2020, you must focus on offering more meaningful ways for the attendees to take a break which will give them a chance to recharge themselves rather than getting forced into more work. For instance, you can host a number of activities in between to restore work-life balance like a meditation session, creative activities like painting or crafting or simply a walk in the fresh air instead of only offering coffee breaks! Anything that keeps your attendees away from their phones for a while is worth an inclusion in between the events.

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Top Innovative Technological Trends Ruling Conference Events

December 26, 2019 by The Sheppard  

Technology is an inevitable part of everything today. And when it comes to executive conference production in LA, the industry is also being dominated by technological advancements. The attendees of such conferences expect a technology-ridden event and in turn organizers make their best effort to employ all the latest technology trends available.  So let us check out some of the innovative solutions that can leverage the typical conference.



  • Indoor Tracking Systems


Near Field Communication (NFC) and Radio Frequency Identification (RFID) are the two major technology concepts that are being deployed in the conference events.  RFID offers wider scope than NFC however is an expensive option. Indoor tracking systems enable the event managers to interact with the attendees and visitors personally by generating contents and alerts that are location specific to their mobile phones and provide data of all kind necessary.


  • Enhanced Use of Social Media


Social media is something that is trending in the corporate world which has made the executive conference production LA sector enhance its usage. Specifically user generated contents are considered as the king and social platforms like Facebook and LinkedIn are playing vital role in this. The evidence of the enhanced use of social media is the streaming video options like Facebook Live and Instagram story. Such inclusions are beneficial for both the visitors as well as the organizers for increasing public interest.


  • Interactive Smartphone Applications for Conference


Today, conference smartphone applications have become the most appreciated technology trend in the meeting industry. These apps provide detailed itineraries, information about specific seminars as well as provide access to users to essential details like reminders of the schedule of the event. Organizers are now planning to design an app that can help users to socialize with one another where they can ask questions and share details regarding the event.


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Three Social Media Strategies for Successful Retail Branding

December 14, 2019 by The Sheppard  

Omni-channel approach is the best retail marketing strategy and it has been proved time and time again. And within omni-channel approach comes, social media which plays a vital role in retail branding and marketing.


However, pushing your products and services over and over again on social media platforms is not going to bear any fruits for your brand. According to a leading retail branding agency in LA, what makes sense in retail marketing over social media is a creative content strategy. You need to tell people a story that will make them understand what is there in your product or service that no other product can offer. In short, your content should be engaging and interesting enough to attract potential buyers and convince them to make a purchase.



It is a fact that customers opt for following a brand more on social media as they look for new updates and information from the company. Also, they visit sites more that they find fun. Therefore, you need to build a voice for your brand and make it more personable so that your followers will stay up to date with you. Remember one thing; if you can engage your customers over social media successfully then it is more likely that you will build trust and keep them interested in your products and services.


Following are three top social media branding and marketing strategies by an expert retail branding agency in LA that can help you make a strong hold on social media platforms.


Have a look –

  • Use real people


Simply by explaining your followers about the product or service you offer and showing them the packaging, you cannot build trust among them. The best way out is using real people in your marketing strategy. Share stories and images of your products that are being used by real people. With this strategy you can achieve two goals i.e. firstly; you will show the real life view of your product that will make the product more approachable. Secondly, you will have the opportunity to share positive stories and images. People often share the love for their products on social media, so make use of this strategy and win hearts!


  • Show how to use your product


Have you launched your new product? And you left the rest up to your customers? It won’t help either you or your customers! You must help your customers understand the value of your social media accounts. Post small tutorials where you can show them how they can use your new product and how it helps them. When you post videos of GIFs on how to use your product, it helps in boosting up your brand’s position. For instance, if your brand has launched a new series of phone, you can share video tutorials on how to use the phone and what all are the new features of the phone that make it best from the rest. Such tutorials often help customers understand the value of a product even better.



Creative Agency – A Partner in Branding Crime!

November 21, 2019 by The Sheppard  

What is a brand? Is it the service/product or the company? Is it the advertisement of the company where it shares a story with the audiences? For instance, Apple says “Think Different”, Google says “Don’t be Evil” and Coca Cola says “Open Happiness”, and we all connect to that in certain way. But how these taglines emerged and how we are connecting with the brands? And the answer is the creative mind that is behind the scenes.

Warren Buffet, CEO of Berkshire Hathaway says “Your premium brand had better be delivering something special, or it’s not going to get the business.”



Creative agencies play a vital role in magnifying the brands and bringing them closer to the audiences. If you want to make your product or service reach your target audiences effectively in LA and create a great impact in their lives then you need to involve a creative design LA agency in your project.

How does a creative design LA agency can help you in achieving your targets? Let us find out below –


  • Swift Impact


A good creative agency can help your service/product have a swift impact on the audiences. With their creativity and innovative ideas they can grab the attention of the audiences instantly. Using vibrant colors, contrasts, attractive fonts and graphics, creative agencies create a magical aura of your brand that attracts the attention of the potential customers.


  • Stand Out of the Crowd


When you choose the right creative partner for your brand they can make your company stand out of the crowd. With their unique ideas they design your brand uniquely and provide a unique voice to your brand that will make you stand ahead of your competitors and reach your target audiences efficiently.


  • A Powerful First Impression


Your creative partner will create a powerful first impression of your brand which is the first thing that your audience will notice online or in the market. And such impressions help in shaping up the perception of your brand among the people. An experience driven creative design LA agency can create exceptional and attention-grabbing impact that will make your brand more appealing.


  • Point of Interaction


As audiences notice the creative angle of a brand first, hence it becomes the first point of interaction between you and your audiences. For instance, a person notices your creative part online and likes it then a conversation around your products and services will begin. And then there will be sharing which will ultimately increase your reach.


Invaluable Advantages that Branding Offers to a Business

November 13, 2019 by The Sheppard  

Whether you are an emerging business or an established one in LA, branding is a must for making a strong position in the market. Building a brand, its image and strategy around your service or product can be frustrating and confusing at times. And in such scenarios taking help of an expert branding agency in LA is highly recommended. Always look for professionals who specialize in strategizing and implementing plans efficiently. 
Although branding is not the only factor that makes or breaks your business’s image but it does offer a number of invaluable advantages to your business. Before you hire a branding agency in LA have a look at why branding is that important!
What Role does a Strong Branding Play?
A strong branding helps your customers to understand what you offer and how you can help them to solve their problems efficiently. There are several signs of a strong branding that include clear delivery of your company’s objectives, creating trustworthiness amongst your customers and competitors, a good and long lasting impression with customers, a strong connection between your product or service and the customers, motivating purchases and building a brand loyalty.
What is the Importance of Branding?
  • Branding offers an Identity to Your Business
Brand is the identity of your business as well as you. It helps you in standing out of the crowd even in the most competitive sector. A brand represents your image and how you are perceived from the world outside and by your own people. Branding defines why you exist! It helps you to connect with your customers and creating loyalty.

How Do Los Angeles Event Companies Make Events Successful?

November 1, 2019 by The Sheppard  

Are you thinking about hosting any corporate event or business conference in Los Angeles? If yes, you may be overwhelmed at the things that you have to deal with while handling every detail in the best way as possible. Even if you’re hosting a small one, a lot of things go into planning any specific type of event or party.



Don’t you have ample time to plan your event yourself? Now you want to take professional help from the best event companies in Los Angeles. Probably you have to know more about Los Angeles event companies and just understand how they can make your event successful.


Do a thorough research.

Nevertheless of the type of event you’re planning to host, you have to do a thorough research. In fact, you have to know how many people are planning to attend the event and plan all the activities that are going to take place during the event.


This means, you should start research on costs, availability of entertainment and much more. If the event involves any vendors, sponsors of contributors, etc. event planning companies in Los Angeles look into all of them very well.


Work on the event development.

Another thing your event planner will do is the development of the event. During the development phase, your Los Angeles event planning company will visualize the scale of your event and prepare estimates. After that, they will make plans as per their visualizations.


Your event planner should determine your objectives and make sure that they incorporate them into the event development. They ensure that the event remains within the scale and budget as per the client’s requirements and preferences.


Proper coordination is a key.

The event coordination includes location of the event, getting the catering service, flowers, entertainment, travel arrangements and any other facilities that the clients may need. After coordinating all these necessary things, your LA event planner sets up all the items in cohesion with the vision of clients.


Focus on proper supervision.

When you throw a corporate event or business conference, you should enjoy the event effortlessly. Rest assured that. Your event planning company does the event supervision to make sure that everything goes well. If any type of problems occurs, they will be available to handle the situations of every kind perfectly.


Finalize centralized location.

Does your event or conference bring professionals from all across the state or country? If yes, you should choose a location that is really easy to get there. If many of your clients will fly in through LAX, hosting your conference at a hotel or a conference centre, easy to get to and from the airport makes perfect sense.


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The Sheppard – Nation’s Fastest Growing Private Company by Inc. Magazine

September 23, 2019 by The Sheppard  

As per the annual list by Inc. Magazine, The Sheppard is named as 2902 on the Inc. 5000 list. This is considered as the most prestigious ranking for the nation’s fastest-growing companies. The list represents the exceptional look at the most successful companies in the most dynamic segment – independent small businesses in the American economy. 



The Sheppard has made to the list of Inc. 5000 for the very first time; but certainly not the last. Making to this list reflects the hard work, dedication, professionalism and passion to deliver exceptional and creative marketing strategies.


Being an innovative and experience-driven agency, The Sheppard works with diverse range of brands to transform the way to get in touch with their customers. They focus on both online and offline marketing tactics to ensure maximum brand engagement and opportunities to achieve brand objectives.


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