Every once in a while, situations that force you to reinvent your brand will manifest themselves. It could be after a crisis like the Covid-19 pandemic, the loss of a job, a transition, looking to pursued new markets, or any other changes that may happen to your career or your business. We have seen different personalities reinvent their brands after a crisis or controversies that may have threatened their reputation and emerged successfully.
People and businesses should take such lessons from people like Tiger Woods, Mike Sorrentino, Britney Spears, and many other personal brands that have managed to triumph amid adversity. You can make a comeback of your personal brand and have a compelling story after all has been said and done.
No matter where you are in your career or life, sometimes change is called for. Reinventing your brand will make you be remembered and respected. Here are some ideas for reinventing your personal brand.
1. Redefine your destination
Your vision or goal may not be the same as when you were starting. When reinventing your personal brand, this is one thing that you should consider. Defining your destination or direction is the starting point for a fresh brand. Your destination will direct you to where you need to be investing your energy during this transition.
It will help you establish the people you should be collaborating with, the knowledge path you should invest in, and the skills you need to build for the fresh brand.
2. Develop a narrative
Some people know your past, and you should expect questions or concerns on how your past can affect the present and future. That is why developing a narrative forms a critical part of the reinvention of your personal brand.
Your brand narrative should describe how your past fits into the present. How the past has contributed to shaping the present and future, and how your past weaknesses gave birth to something great. Your narrative should be able to explain your transition and how events are consistent with the past.
3. Use your unique selling points to reinvent your brand
When reinventing your brand, you have the job of showing the stakeholders concerned that you are unique. You should therefore be able to use the differences to your advantage and establish an even stronger brand. Do things that will bring out your unique selling proposition in the open. This is the unique benefit or characteristics that come with your brand that help you stand out from all the other brands.
4. Reintroduce yourself
You might have taken a step back from what you do or a long break from your career. When you make a comeback, people might have a hard time remembering what you did, your accomplishments, and so on. Doing a reintroduction is therefore very necessary when reinventing your personal brand. The purpose of this is to reeducate people and inform them of your new goal, the new direction in your career or venture that you will be undertaking.
This will build familiarity and help you be on the same page with your audience. Reintroduction can be done through emails or even hold a launching event. A reintroduction will ensure that you are on the same page with everyone you will engage with.
5. Show your worth
You have to walk the talk so that people can trust your brand, work with you, and even send referrals. Let people and more so your target audience see and experience your skills and expertise so that they make a commitment to work with you.
6. Be authentic
You can only fake a story for so long before you are found out. While reinventing your brand, you should give trust priority as it is the only way you are going to sustain the brand. Tell real stories of yourself and not others, remain authentic even as you reintroduce yourself, and things will work out well for you. If you look around, the greatest brands have been founded on originality.
7. Balance fear and hope
While the bulk of brand reinvention will involve stakeholders, there is some work that you need to do within yourself. As much as it is something you may be looking forward to, it is a new step you are taking, and as usual, it is often surrounded by hope and fear.
It would be best if you found a balance between the two such that you do not let fear get in the way of you remaining hopeful that the reinvented brand will emerge successful.
8. Expect competition
Brand reinvention may not be a smooth sail as people would hope. This, however, does not mean that the challenges you will face should stop your new journey. There will always be competitors, and especially.
Some people might try to stop you in the process, but you should not cave. At the same time, please do not engage in any conflict or warfare with competition either at the workplace or in your industry, as it will only tarnish your brand image. Expect some resistance but find healthy ways to go past that.
You can never successfully reinvent your brand without a plan. Just like any other project, you will need a plan for successful implementation. Do not embark on a reinvention journey without a plan or a roadmap. This will also help with minimizing or eliminating the risk associated with the reinvention of a personal brand.
Several things call for the reinvention of personal brands. For one, if you are facing the challenge of complacency, then maybe it is time you started thinking of reinventing yourself. If you are looking to start a new chapter in your life, be it the start of a new career or a new venture, you need to consider developing a reinvention plan.
Reinvention plays a significant part in personal and career development. The tips above will come in handy in your journey of reinventing your personal brand. Invest in research, learn as much as you can about your new journey, and you will triumph in the end.